Me ka huina o 25.8 miliona mau mākaʻikaʻi honua e hōʻea ana i Malaysia i ka makahiki 2018, ke kāhea nei ka hoʻolālā ulu ʻana o ka lāhui no ka hoʻonui ʻana i nā helu malihini kipa i kēia huakaʻi exotic, hoihoi a hoʻokipa ʻoi aku i ka wā e hiki mai ana.
Me ka huakaʻi Visit Malaysia 2020 i nā hana, ke kuhi nei ka Ministry of Tourism and Culture i nā helu hōʻea 30-miliona a me nā loaʻa mākaʻikaʻi o RM100 biliona (€ 21.66 biliona) e 2020.
"Ke manaʻoʻiʻo nei au he kiʻi nui ka moʻomeheu moʻomeheu o Malaysia no ka mākeke ʻEulopa," i wehewehe ʻia ʻo Mohamaddin Bin Haji Ketapi, Kuhina o ka Hoʻokalakupua, Nā Hana a me ka Culture no Malaysia, me ka hoʻohui ʻana, "E like me kāu e ʻike ai, ʻo Malaysia kahi ipu hoʻoheheʻe o nā moʻomeheu me nā mana mai. ʻO nā lāhui Malay, Kina a me Inia, a mai ʻEulopa, Arab a me ka pae ʻāina ʻo Malay. ʻO kēia ka hopena i kahi hoʻoilina i hui pū ʻia a i ʻike ʻia i loko o ka hoʻolālā ʻana o Malaysia, nā lole, ka ʻōlelo, nā meaʻai a me nā mea ʻē aʻe.
Hāʻawi waiwai o ka mākaʻikaʻi ma Malaysia
Ua piʻi ka nui o nā limahana i komo i ka ʻoihana mākaʻikaʻi o Malaysia i 3.4 miliona ma 2017 mai 1.5 miliona ma 2005. Ua hāʻawi ka hana ma ka ʻoihana mākaʻikaʻi i ka 23.2% i ka nui o ka hana ma 2017 (2005: 15%). ʻO ka hapa nui o nā hana ma ka ʻoihana mākaʻikaʻi aia ma ka ʻoihana kalepa kūʻai (33.7%) a me nā lawelawe lawelawe meaʻai a me nā mea inu (32.3%).
He mea koʻikoʻi nō hoʻi ka mākaʻikaʻi iā Malaysia no ka mea e kōkua ana i ka hoʻoikaika ʻana i ke kaiāulu kūloko i ka ʻoihana. ʻO ka lawe ʻana i ka Malaysia Homestay Program ma ke ʻano he laʻana, hāʻawi ia i nā kamaʻāina kūloko e komo i ka hāʻawi ʻana i nā ʻike homestay maoli i ka poʻe mākaʻikaʻi. Ma 2017, hiki i ka loaʻa kālā i loaʻa mai ka papahana i RM27.6 miliona (eds: €5.98m).
Hōʻike nā ʻikepili i ka makahiki 2018, he 372,475 mau mākaʻikaʻi (ka wahi a me nā haole) i komo i ka papahana homestay ma ka ʻāina.
ʻO Malaysia kahi huakaʻi mākaʻikaʻi like ʻole e hāʻawi ana i nā hiʻohiʻona honua, e like me ke ʻano, ke kūʻai ʻana, ka huakaʻi, nā mokupuni a me nā kahakai, a me nā hanana honua he nui, e hāʻawi ana i nā malihini i kahi plethora o nā koho hoihoi. Ma waho aʻe o kēlā, ʻo ka ʻāina kahi wahi nui no ka mākaʻikaʻi olakino a me nā hanana MICE.
"He mea kupanaha ka 'Malaysia, Truly Asia' e hoʻonoho ai i nā ʻokoʻa like ʻole o kā mākou huakaʻi", wahi a ke Kuhina. "Loaʻa iā ia ka ʻōlelo ma kēlā ʻaoʻao ʻo Malaysia he kaleidoscope o nā kuʻuna, nā hoʻomana, nā kuʻuna, nā ʻahaʻaina, nā hoʻoilina, nā mea hana a me nā mea ʻai a nā Malay, Kina, India, a me nā ʻano lāhui like ʻole e hoʻomau nei i ka hoihoi i nā malihini mai nā wahi a pau o ka honua. ” Ke hoʻomau nei kēia hōʻailona "Malaysia, Truly Asia" a hiki i kēia lā e hoʻonoho i ka ʻokoʻa o Malaysia.
Nā mea hou e holo nei
ʻO nā hana e hiki mai ana e like me Desaru Coast ma Johor, a me Impression City Melaka, i ka pau ʻana, e lawe mai i ka hoihoi hou i Malaysia.
"Ke ʻike nei mākou i ka ʻoihana i hoʻoikaika ʻia e ka wehe ʻana i nā hōʻailona waiwai hōkele kaulana ma ʻaneʻi," wahi a ke Kuhina, me ka hoʻohui ʻana, "Ua komo aku kekahi mau hale hōkele i hoʻokumu ʻia i Malaysia no ka manawa mua loa, ʻoiai ua mākaukau kekahi o lākou e komo i ka mākeke ma ka wā e hiki mai ana. Ua hauʻoli mākou i ka ʻike ʻana o nā brand e like me Double Tree, Hilton, Marriot, Anantara, Westin, Mercure, Sheraton, W, St. Regis, Four Seasons, Hyatt a me nā mea ʻē aʻe i ka waiwai o Malaysia no ka hoʻonui ʻana i kā lākou ʻoihana a me nā hoʻopukapuka kālā.
He aha e lawe ʻia mai kēia ʻatikala:
- “I believe Malaysia's cultural uniqueness is a big draw for the European market,” explained Mohamaddin Bin Haji Ketapi, Minister of Tourism, Arts and Culture for Malaysia, adding, “As you may know, Malaysia is a melting pot of cultures with influences from Malay, Chinese and Indian ethnicities, as well as from Europe, Arab and the Malay Archipelago.
- “It gets the message across that Malaysia is a kaleidoscope of customs, religions, traditions, festivals, heritage, arts and crafts, and cuisines of Malays, Chinese, Indians, and various ethnic group that continues to fascinate visitors from all over the world.
- “We are seeing the industry invigorated by the opening of renowned hotel property brands here,” explains the Minister, adding, “Several established hotel brands have ventured into Malaysia for the first time recently, while some of them are poised to enter the market in the near future.
