Ua lilo ʻo Virgin America a me Alaska Airline i hoʻokahi. Ke piʻi nui nei kēia manawa.
Ua lanakila ʻo Virgin Group i ka pule i hala aku nei i kāna hihia hōʻailona kūʻē iā Alaska Airlines Inc ma kahi o USD160 miliona, me ka hoʻoholo ʻana o ka luna kānāwai ma Lākana he kuleana ia i nā royalties ʻoiai ʻaʻole hoʻohana hou ka mokulele US i ka brand Virgin.
Ua hoʻopaʻapaʻa nā ʻāpana Virgin ʻo Virgin Aviation TM Ltd a me Virgin Enterprises Ltd e uku ʻia ʻo Alaska i kahi $ 8 miliona "liʻiliʻi liʻiliʻi" uku i kēlā me kēia makahiki a hiki i 2039.
Ua'ōleloʻia he aelike laikini laikini 2014 ma waena o Virgin a me Virgin America Inc, i loaʻa i ka hui makua o Alaska i ka makahiki 2016, e koi ana i ka uku makahiki inā ua ho'ōkiʻo Alaska i ka hoʻohanaʻana i kāna branding. "he uku paʻa e uku ʻia no ke kuleana e hoʻohana i ka brand Virgin, inā ʻaʻole i lawe ʻia kēlā kuleana".
Ua ʻōlelo kahi waha ʻōlelo no Virgin i ka loaʻa ʻana o Alaska iā Virgin America "kahi kuʻikahi branding e mau ana a hiki i 2039 me nā kuleana maopopo", me ka hoʻohui ʻana: "Ua hauʻoli mākou i ka ʻae ʻana o ka ʻaha me kā mākou mau hoʻopaʻapaʻa."
Ua ʻōlelo ʻia kahi ʻōlelo no Alaska "ʻaʻohe kūpono a manaʻo mākou e hoʻopiʻi i ka hoʻoholo".
Ua hāʻawi ʻo Virgin i kahi laikini hōʻailona iā Virgin America e hoʻohana i kāna hōʻailona e pili ana i ka hana ʻana o kahi mokulele mokulele US ma mua o ka hoʻopau ʻana o Alaska Air Group Inc. i kāna kūʻai ʻana iā Virgin America.
Ua hoʻohui ʻo Alaska i kāna mau hana me ʻAmelika ʻAmelika i ka makahiki 2018 a hoʻōki i ka hoʻohana ʻana i ka brand Virgin i ka makahiki aʻe. Ua haʻi ʻo Virgin i ka ʻAha Hoʻokolokolo Kiʻekiʻe o Lākana i ʻOkakopa ʻo Alaska, ʻo ia ka mea i pani i ke kānāwai iā Virgin America Inc, ua koi ʻia e hana i ka uku makahiki.
ʻO ka pou Ua lanakila ʻo Virgin i ka USD160 mn ma ka hoʻopaʻapaʻa hōʻailona me Alaska Airlines ʻike muaʻia Kaahele i kela la i keia la.
