ʻO ka hoʻohana ʻana i nā ʻenehana hou e like me Big Data a me ka Internet of Things ke alakaʻi nei i nā hoʻohana hou a me nā noi e hoʻololi i nā lawelawe i ka ʻoihana mākaʻikaʻi a me nā pane i nā koi o nā mea kūʻai aku. No kēia kumu, ke kau nei kahi kuʻikahi hou i ka manaʻo nui i ka hoʻoponopono ʻana i nā pilikia a me nā manawa kūpono e pili ana i kēia hoʻololi ʻenehana a hana mua i ke ʻano paʻa i nā laina kikoʻī ʻehā.
Telefónica a me ka World Tourism Organization (UNWTO) ua hoʻolaha i kahi ʻaelike e hui pū i ka hoʻomohala ʻana a me ka hoʻokō ʻana i nā ʻoihana ʻenehana a me nā hoʻomaʻamaʻa hoʻomaʻamaʻa e hiki ai i ka ʻoihana mākaʻikaʻi ke hoʻonui i kona hoʻokūkū a hoʻoikaika i ka hoʻomau mau. Hele mai kēia ʻaelike i ka manawa o ka hoʻololi ʻenehana hohonu e pili ana i nā ʻāpana ʻoihana āpau, kahi e pono ai ke kūpaʻa i ka hana hou a me ka hoʻololi.
ʻO ka mea mua, ua kūpaʻa nā ʻaoʻao ʻelua i ka hoʻolaha ʻana i ka hana hou a me ka ʻoihana kikohoʻe i loko o ka ʻoihana mākaʻikaʻi ma o ka hoʻokumu ʻana i nā ʻaha kūkā hou, ka hui pū ʻana i nā papahana hana hou me nā ʻaoʻao ʻekolu, a me nā hiʻohiʻona hui like ʻole e pili ana i ka Open Innovation. ʻO ka pahuhopu o kēia mau hana, ʻo ia ka hoʻokumu ʻana i nā wahi kūpono no ka hoʻomohala ʻana i nā manaʻo hou a me ka hoʻolaha ʻana i nā mea hana a pau.
E piʻi nui ana nā ʻenehana hou i ka hana hou a me ka ulu ʻana o ka ʻoihana mākaʻikaʻi, a no laila, e hoʻomaka nā hui ʻelua i nā hana e pili ana i ka hoʻohana ʻana i ka Internet of Things (IoT), Artificial Intelligence a me Big Data, a me nā mea ʻē aʻe. ʻO ka nui o nā hoʻonā IoT, e like me Retail, e kōkua i ke kūkulu ʻana i ka ʻoiaʻiʻo o ka mea kūʻai aku ma o ka helu helu ʻana i nā wahi e hana ai i kahi ʻike malihini kipa. A i ʻole nā hāmeʻa mobility, e ʻae ai i ka poʻe mākaʻikaʻi e hauʻoli i nā kaʻa hoʻolimalima a i ʻole kaʻana kaʻa i kahi ala palekana loa. Hoʻokumu ʻia ka nui o ka ʻike e pili ana i ka ʻano o ka poʻe huakaʻi ma o nā mea ʻike e hana i nā lawelawe IoT like ʻole, e ʻae iā mākou e hāʻawi iā lākou i nā mea e pono ai lākou i kēlā me kēia manawa.
Ma ka ʻaoʻao ʻē aʻe, ʻo ka nānā ʻana o Big Data e hiki ai ke hoʻomaopopo i nā ʻano o ka hana e hoʻoponopono maikaʻi ai i kekahi o nā pilikia e kū nei i ka mākaʻikaʻi ma Latin America a me ʻEulopa, a e huki i nā hopena kūpono e pili ana i ka hoʻoholo ʻana a me nā kulekele aupuni. LUCA - ʻO ka ʻikepili nui a me AI ʻo Telefónica - ke hana nei me nā hui mākaʻikaʻi aupuni a kūloko i ʻewalu mau ʻāina ma Latin America a me ʻEulopa ma o nā papahana he 40.
ʻO kekahi mea koʻikoʻi o kēia ʻaelike ʻo ka nānā ʻana i ka Digital Education and Training, kahi mea nui i loko o kahi honua ʻenehana hou kahi e loli nui ai nā hana a me nā mākau, e pili ana i ka hana a me ka hoʻomau ʻana o nā ʻoihana. Ma kēia manaʻo, e hui pū nā hui ʻelua ma o nā kahua hoʻomaʻamaʻa i mālama ʻia e Telefónica Educación Digital, e like me Miríadax, e hoʻolaha i nā papa kūloko a me ka honua e pili ana i nā ʻenehana kikohoʻe a me nā mākau i hoʻohana ʻia i ka mākaʻikaʻi a kuhikuhi i nā hui like ʻole o ka ʻāpana.
ʻO ka hope, e hāʻawi ʻo Telefónica i kāna kākoʻo i ka UNWTO i ka hoʻomohala ʻana i kahi Digital Agenda no ka ʻoihana mākaʻikaʻi i alakaʻi ʻia e kahi hoʻonohonoho o nā pahuhopu paʻa loa: e kau i nā ʻenehana hou i ka lawelawe o ka ulu hoʻomau, hoʻoulu i ka hana hou a hoʻoikaika i ka hoʻomohala waiwai a me ka hoʻomohala ʻana.
Ua hoʻopaʻa inoa ʻia ka ʻaelike hoʻolālā ma waena o nā hui ʻelua ma Madrid e Jaime Cabal, Hope Kakauolelo Nui o ka World Tourism Organization, a e Eduardo Navarro, Luna Hoʻokele o ka Communication, Corporate Affairs, Branding and Sustainability of Telefónica SA
I ka wā o ka hoʻopaʻa inoa ʻana, ua ʻōlelo ʻo Cabal "ʻo ka hana hou a me ka hoʻololi digital kekahi o nā mea nui o ka World Tourism Organization i mea e hāʻawi ai i ka impetus hou i ka mākaʻikaʻi ma ke ʻano he hoa pili o ka hoʻomohala hoʻomau." Ua hoʻohui ʻo ia, "E hui pū me Telefónica hiki iā mākou ke kōkua i kā mākou ʻoi aku ma mua o 160 Member States e kūkulu i kā lākou kaiaola hoʻomohala huakaʻi a hana i nā mea hana kikohoʻe e hoʻomaʻamaʻa i ka hoʻoholo hoʻoholo ʻoi aku ka maikaʻi ma muli o ka hoʻohana ʻana i ka Big Data, artificial intelligence a me nā holomua ʻē aʻe."
No kāna ʻāpana, ʻōlelo ʻo Eduardo Navarro: "He mea koʻikoʻi kēia kuʻikahi framework no ka mea ke kiʻi nei nā ʻenehana i ka wā e hiki mai ana o ka huakaʻi a me ka mākaʻikaʻi. ʻO ka ʻoiaʻiʻo maoli a me ka hoʻonui ʻia, Big Data, cognitive intelligence a me ka Internet of Things e lilo i ʻāpana koʻikoʻi o ka ʻike mākaʻikaʻi a ʻo Telefónica kahi mea pāʻani koʻikoʻi i ka hoʻolako ʻana i kēia mau lawelawe. ʻO nā ʻoihana fiber i hoʻoili ʻia e Telefónica e hoʻoholo pū i ka hana ʻana i kēia mea e loaʻa ai ka hopena i ka ʻike o nā mea hoʻohana a me nā lawelawe i hāʻawi ʻia e nā mea pāʻani like ʻole o ka ʻāpana.
He aha e lawe ʻia mai kēia ʻatikala:
- On the other hand, the analysis of Big Data makes it possible to understand patterns of behavior to better address some of the challenges facing tourism in Latin America and Europe, and to draw relevant conclusions that influence decision-making and public policies.
- Telefónica a me ka World Tourism Organization (UNWTO) have announced an agreement to collaborate in the development and implementation of digital entrepreneurship and training initiatives that allow the tourism sector to increase its competitiveness and strengthen its long-term sustainability.
- Virtual and augmented reality, Big Data, cognitive intelligence and the Internet of Things will be a fundamental part of the tourist experience and Telefónica is a very important player in the provision of these services.
