Hoʻōlaha ʻia ka hoʻolaha hoʻolaha marketing hou ʻo Holiday Inn

HolidayInn_1560185795716-HR
HolidayInn_1560185795716-HR
i kakauia ma ʻO Dmytro Makarov

Hoʻolaha aku ʻo IHG Hotels & Resorts i ka hoʻolaha ʻana o kahi hoʻolaha kalepa honua no ʻelua mau mana nui loa o ka hui, Holiday Inn a me Holiday Inn Express. Aia mākou ma laila, kahi launa kamaʻilio laulima hou, hoʻolauleʻa i nā manawa ʻoiaʻiʻo o ka pilina kanaka a me ke kuleana o kēia mau ʻona ʻoihana ʻelua i ka hoʻohui ʻana i nā poʻe ma ka honua holoʻokoʻa ma kahi o ʻehiku mau makahiki.

Hele mākou ma laila i ka US ma Iune 10, 2019, a ma ka honua holoʻokoʻa i kēia kauwela. ʻO ka hoʻokūkū he miliona miliona e kia ana i ka mea a Holiday Inn a me Holiday Inn Express i hoʻokau paʻa ai i kā lākou kumu - nā pilina kanaka. Mai ka wehe ʻana o ka hōkele mua ma Memphis ma 1952, ua hoʻokani nui ʻo Holiday Inn i ka hōʻuluʻulu ʻana i ka poʻe ma o ka huakaʻi.

I kēia manawa he ʻohana o ʻaneʻane 4,000 mau hōkele a puni ka honua, noho paʻa nā māka i kā lākou kumu mua - e lilo i wahi kahi e hoʻokipa ʻia ai nā mea āpau, a hiki i nā poʻe kipa ke nānā i ka hoʻolilo ʻana i ka manawa maikaʻi me nā poʻe ʻē aʻe - kōkua i ka liʻiliʻi iki o ka honua. ʻO kēia hoʻoilina, ʻoiaʻiʻo a me ka ubiquity ka mea hoʻouluulu ma hope o ka hoʻouka ʻana o Ma laila mākou. Kūpono ka leka i kēia manawa, no ka mea ʻo ka hoʻopili ʻana a me ka pono e hoʻohui i kahi pae pilikino nā mea nui o ke olakino a me ka lokahi o ka honua.

I loko o kahi honua kahi e hoʻomāhuahua ai ka ʻenehana i ka pili o ka poʻe, ka hoʻolauleʻa ʻana i nā manawa maoli o ka manawa i loko o ke kanaka i kēia manawa ma mua o ka wā ma mua. Ua mālama ʻia kahi anamanaʻo kuleana e IHG i ka US.

  • I nā mahina he 12 i hala iho nei, ua kamaʻilio pinepine ka poʻe ʻAmelika i ka digital ma mua o ke kino, e like me:
    • Ua hana mua ʻia ka 67 pakeneka me kahi hoaaloha maikaʻi ma o nā kaha uila
    • ʻAe 59 pākēneka e kamaʻilio hou aku me nā lālā o ka ʻohana ma o ka ʻenehana ma mua o ke kanaka (me 39 pakeneka me nā mākua a i ʻole nā ​​kahu)
  • 88 pākēneka o ka poʻe huakaʻi ʻoihana e makemake e loaʻa kahi hālāwai i loko o ke kanaka me ka mea maoli

He kuleana nui kēia mau māka hilinaʻi i ka hiki ʻana i nā manawa o ke kanaka ke hana. Me nā hui hōkele e hoʻokipa nei i nā malihini ma o ko lākou mau puka, Holiday Hotel a me Holiday Inn Express hōkele e hoʻonui i ka huakaʻi a kū hoʻokahi i mea e kōkua ai i ka poʻe huakaʻi e hoʻoponopono i kēia mahele uila a pili me nā mea nui iā lākou

Ua ʻōlelo ʻo Claire Bennett, Luna Hoʻokele Nui o ka Honua no IHG: “Aia ma laila i ke kino mea. ʻIke mākou i ke kumu o ka hele ʻana o ka poʻe ʻaʻole pili wale i ka wahi ponoʻī; ʻaneʻane pili mau i ka poʻe. Lawe mai ka huakaʻi i nā ʻohana a me nā hoaaloha kokoke, hana i nā pilina paʻa i waena o nā hoahana ʻoihana a hoʻohui i ka honua.

"Ma o kā mākou mau hōkele, kaʻana like mākou i kekahi o nā manawa nui i ko mākou poʻe malihini kipa - mai nā lā hānau a me nā male ʻana i nā huakaʻi ʻoihana nui a me nā nīnauele hana. ʻO ka mōʻaukala a me nā hoʻoilina o kēia mau mana ʻelua ma ke ʻano nui ma laila mau mākou, no laila hiki i kā mākou poʻe kipa pū kekahi. Hoʻomaopopo ka hoʻolaha ʻana o Ma laila mākou iā mākou āpau i ke koʻikoʻi o kēia huakaʻi 'poʻe' a pehea e hiki ai iā mākou ke kōkua e hana i kēlā me nā wahi he nui, no ka poʻe hou aku, pinepine pinepine. "

No ka hoʻopaʻa ʻana i kāu pilina ma-person aʻe ma Holiday Inn a i ʻole Holiday Inn Express, e kipa iā HolidayInn.com a i ʻole HIExpress.com.

ʻO Holiday Inn a me Holiday Inn Express nā lālā o ka ʻohana IHG Hotel & Resorts he 17 mau mana. Me nā hōkele 5,600 ma waena o 100 mau ʻāina, loaʻa i kahi poʻe malihini kipa kahi koho o nā waiwai, i kākoʻo ʻia e ka papahana aloha hōkele mua o ka honua, IHG Rewards Club.

Nā ʻIke Hou o ka Hoʻolaha:

  • Ma o ke ʻano o nā vignette like ʻole, ʻelua mau mea kālepa meʻe e ʻimi nei i nā ʻano maka ʻole i ʻike ʻia e ka poʻe ke hui lākou me nā mea a lākou e mālama nui ai, i ka pilikino a me ka ʻoihana.
  • Hoʻohui ʻia, Holiday Inn a me Holiday Inn Express e hoʻokuʻu i kēlā me kēia 30 a me 15 mau kekona hoʻolaha e kau ana i ka leka uila hoʻokahi.
  • Hoʻopiha ka hoʻolaha ʻana i nā hoʻolaha i uku nui ʻia a me nā hana pāpaho e hōʻike pehea e hiki ai i kēia mau māka ke kōkua i ka poʻe huakaʻi #BeThereIRL (i ke ola maoli) no nā manawa nui o ke ola.
  • E hoʻomaka ʻia ka hoʻouka kaua he mau makahiki ākea ma waena o ka lekiō, nā pāpila a me nā pāpili kaiapili ma UK, a me nā pāpili uila a me nā pāpili i KanakaMekiko, Kuwaena a South America ma hope o kēia kauwela.

He aha e lawe ʻia mai kēia ʻatikala:

  • Now a family of nearly 4,000 hotels around the world, the brands remain true to their initial purpose – to be a place where everyone is welcome, and guests can focus on spending quality time with others – helping make the world a little bit smaller.
  • The message is particularly timely now, as inclusiveness and the need to connect on a personal level are essential elements of emotional well-being and global unity.
  • We’re there, a new, unified communications strategy, celebrates authentic moments of human connection and the role these two industry icons have played in connecting people all over the world for nearly seven decades.

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ʻO Dmytro Makarov

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