ʻAʻole pane wale ka ʻenehana huakaʻi i kekahi o nā loli i ka ʻano huakaʻi akā ke alakaʻi pū nei i kekahi o ia mau loli, e like me ka poʻe loea e kamaʻilio nei i ka lā wehe o Travel Forward.
ʻO Travel Forward ka hanana hoihoi hou i hui pū ʻia me WTM London, i hoʻokuʻu ʻia e hoʻoulu i ka ʻoihana huakaʻi a me ka hoʻokipa me ka hanauna hou o ka ʻenehana.
Ua wehe ʻo Mike Croucher, ke poʻo o ka ʻenehana ʻenehana a me ka Luna Hoʻokele no Travelport, i ka hanana me kahi hōʻike e wehewehe ana i ke ʻano o ka ʻoihana huakaʻi e koi ai i nā mea kūʻai aku e hana i kahi ʻano kūpono i nā ʻōnaehana ʻoihana huakaʻi, ma mua o ka noʻonoʻo ʻana pehea a me kā lākou makemake e kūʻai.
Ua hoʻopaʻapaʻa ʻo ia ʻo ka iwi kuamoʻo o ka ʻoihana he "pūnaewele hoʻopaʻa moʻolelo", a ke manaʻo nei nā mea kūʻai aku i kēia lā e lawelawe ʻia e "nā ʻōnaehana naʻauao a me nā ʻōnaehana hoʻopili".
ʻO "Systems of intelligence" nā ala hou e hoʻopili ai i ka lako a me ke koi, a loaʻa i nā mana akamai i hoʻohui ʻia i ka paepae. Ua ʻōlelo ʻo ia iā Hopper, ka mea i loaʻa i ka US i loaʻa i kahi pōʻai kālā $100 miliona. Ua hoʻomohala ʻo Hopper i nā algorithm e hahai ana i ka ʻikepili kumu kūʻai o nā mokulele a me nā ʻōlelo aʻoaʻo i nā huakaʻi mākaʻikaʻi ma "ka manawa maikaʻi loa e kūʻai ai".
"ʻO ia ka hoʻohuli ʻana i nā ʻōnaehana hoʻokele waiwai o nā mokulele," wahi āna.
ʻO "Systems of engagement" e pili ana i nā kahawai. ʻO Instagram ke kumu kuhikuhi, me ka ʻōlelo ʻana ʻo Croucher "70% o ka ʻike ma Instagram pili i ka huakaʻi". Ua kūkulu pū ʻo Travelport a me easyJet i kahi ala e hoʻopili ai i nā kiʻi ma Instagram me ka mīkini hoʻopaʻa puke a easyJet.
"No ke aha i puka mai ai i waho o ke kahawai āu e komo ai?" ua ʻōlelo ʻo ia.
ʻO ka ʻaoʻao o Croucher i "hoʻolālā ʻia ka ʻoihana e pili ana i nā kaʻina silo-ed a ʻaʻole ka mea kūʻai aku" i hana hou ʻia ma hope o ka lā e Olaf Slater, Luna Hoʻokele Nui International Strategy & Innovation, Saber Hospitality. Ua kamaʻilio ʻo ia e pili ana i "ka mōʻaukala e kāohi ana i kahi ʻike mea kūʻai aku nui".
Ua hoʻolālā ʻo ia i ke ʻano o ka hoʻopili ʻana o ka ʻoihana hōkele me nā malihini ma ke ʻano he "uku, lumi, pono, wahi a me ka ʻike". Manaʻo ʻo ia, ʻo nā Millennials nui, e manaʻo e hoʻomaka ke kamaʻilio me ka ʻike e hiki ai i ka hōkele ke hāʻawi.
He poʻomanaʻo mau ʻo Millennials i ka lā. Ua kamaʻilio ʻo Kauka Kris Naudts, ka mea nāna i hoʻokumu a me Luna Nui o Culture Trip, e pili ana i ka mana o ia hanauna i loko o kāna mau limahana 300 a i ʻole. Ua ʻōlelo ʻo ia he ikaika maikaʻi nā Millennials a ke hana nei ko lākou hele ʻana i kahi wahi hana maikaʻi no nā limahana āpau, me ka ʻole o ka makahiki.
Akā ʻo ke kumuhana i ʻoi aku ka nui o ka naʻauao a me ke aʻo ʻana i ka mīkini, ʻelua mau huaʻōlelo e loli koke nei. Ua hoʻomaka ʻo Finnbar Cornwall, ke poʻo ʻoihana - huakaʻi, Google, i kāna hōʻike ʻana me kahi ʻōlelo mai ka Luna Nui o Google ʻo Sundar Pichai: "ʻO ke aʻo ʻana i ka mīkini he ala nui, hoʻololi a mākou e noʻonoʻo hou ai i kā mākou hana ʻana i nā mea āpau. Ke noʻonoʻo nei mākou i ka hoʻohana ʻana iā ia ma kā mākou huahana āpau. "
Ua wehewehe ka hōʻike a Cornwall i ke ʻano o ka hoʻokomo ʻana o ka ʻimi ʻimi iā AI ma ka pae hana i loko o nā huahana a me nā lawelawe Google, a ʻo ka nui o nā hiʻohiʻona automate o kāna kōpili huahana Ad i hoʻoikaika ʻia e AI.
Ua kuhikuhi kāna kau ʻana i ka ʻoihana ʻo AI ʻo Deep Mind, ka mea i aʻo pehea e pāʻani ai i ka pāʻani paʻakikī loa o ka honua – Go – a pau i ka lanakila ʻana i ka poʻokela honua. Ua ʻōlelo ʻo Cornwall, ua hoʻohālikelike ʻia ka nui o nā neʻe i loko o kahi pāʻani o Go me "ka helu o nā atoms i ke ao holoʻokoʻa."
I loko o kahi pōʻaiapili huakaʻi, ua hoʻopaʻapaʻa ʻo ia ʻo nā permutations - nā manawa, nā memo, nā meaʻai, nā ʻano a me nā noi - he ʻano haʻahaʻa a "hiki iā AI a me ML ke hoʻokokoke iā mākou i kēlā me kēia mea kūʻai aku moeʻuhane e hoʻokō i ka pili ma ka nui".
Ma nā wahi ʻē aʻe, ua wehewehe ʻia ʻo blockchain i ka lehulehu e Dave Motali, CIO, Winding Tree - kahi hui Swiss ʻaʻole pono e hoʻomohala i kahi kaiaola huakaʻi decentralized blockchain-powered. ʻO Blockchain, ʻōlelo ʻo ia, he waihona e hiki ke hana i ka hana a kahi GDS a i ʻole bedbank akā me ka ʻole o nā kumukūʻai, ʻoiai aia nā kumu like ʻole i ka wā e holo ana i kahi blockchain.
Ua kamaʻilio pū ʻo ia e pili ana i ka hiki o ka blockchain ke hoʻohui pū me nā ʻōnaehana hoʻoilina a i ʻole nā ʻenehana ʻē aʻe.
Hoʻopili ka integratability o blockchain i kahi kumuhana hou o ka lā - hui. Ua ʻōlelo ʻo Tim Hentschel, Luna Hoʻokele o ka loea ʻenehana hoʻopaʻa hui ʻo HotelPlanner, ʻo kēlā me kēia ʻoihana me ka ʻenehana ikaika a i ʻole nā manaʻo lako e loaʻa nā ʻoihana like e makemake e hana pū me lākou. "ʻO ka manaʻo e hana i nā mea waiwai e like me ka mea hiki ke hoʻopau ʻia e nā poʻe he nui," wahi āna.
Loaʻa pū ʻia ka ʻoiaʻiʻo maoli, artificial a hui pū ʻia a puni ka lā. Ua haʻi ʻo Dr Ashok Maharaj, XR Lab, Tata Consultancy Services, i kekahi mau ʻike e pili ana i ka ulu ʻana o kēia ʻāpana o ka ʻenehana. Ua ʻae ʻo ia he "clunky" ka ʻenehana i kēia manawa akā ke hilinaʻi nei e loli kēia. "ʻO nā kelepona paʻa mua e loaʻa iā GPS pono kahi antenna. I kēia manawa ua kūkulu ʻia i loko, "wahi āna.
ʻO kahi ʻano a Expedia e ʻoluʻolu nui ai ʻo ia ka hoʻomanawanui ʻole o ka poʻe huakaʻi o kēia wā. Ua ʻōlelo ʻo Hari Nair, ka Hope Pelekikena Nui o ka honua ma Expedia Group Media Solutions, ke "pivoting nei ka ʻoihana i kahi ʻōnaehana" e hoʻouka ana i kahi ʻaoʻao i loko o ʻelua kekona. ʻO ke kumu, maʻalahi, inā lōʻihi ka hoʻouka ʻana o kahi ʻaoʻao pūnaewele, hāʻule koke ka helu hoʻololi.
Ua ʻōlelo ʻo Jon Collins, Luna Hoʻokele a me ka ʻikepili, Travel Forward; "ʻO ka lā mua loa o ka Travel Forward mua loa i kiʻi pololei i kā mākou makemake - nā kamaʻilio koʻikoʻi ʻoihana akamai mai nā māka huakaʻi a me nā mea kūʻai aku, i hōʻike ʻia i kahi lehulehu. Manaʻo mākou ua hele mai kēlā me kēia mea i hele mai me nā ʻike hiki ke kōkua i ke alakaʻi ʻana i kā lākou ʻoihana huakaʻi i mua.
