Ke ulu nei ka ʻōmaʻomaʻo ʻoihana hou, ʻoiai ka lohi

Honua-Huakaʻi-Helehelena
Honua-Huakaʻi-Helehelena
i kakauia ma Linda Hohnholz

Ke ulu nei ka ʻōmaʻomaʻo ʻoihana hou, ʻoiai ka lohi

Ke lawe nei ka ʻoihana huakaʻi honua i ke kaiapuni i kēia makahiki ma mua o ka mea i hala, e hōʻike ana i ka World Travel Market London 2017 Industry Report i hoʻokuʻu ʻia i ka Pōʻakahi 6 Nowemapa ma WTM London.

Ma ke koho balota makahiki o nā limahana ʻoihana, ʻōlelo ʻo 71% o ka poʻe pane he mea nui loa ke kaiapuni (35%) a i ʻole (36%) koʻikoʻi i kā lākou ʻoihana. ʻOi aku kēia ma mua o 10% kiʻekiʻe ma mua o ka makahiki i hala, ʻoiai ʻo ka huina he 31% a me 30%.

I nā makahiki ʻelua, hoʻokahi o ka ʻumi o ka laʻana i ʻōlelo ʻaʻole he mea nui a ʻaʻole koʻikoʻi ke kaiapuni.

Eia nō naʻe, ʻo ka hoʻokō hou ʻana i ka hoʻomau i hōʻike ʻia ma ka Hōʻike 2017, i hoʻohālikelike ʻia me 2016, ʻaʻole i emi iki ka pae o ka hoihoi i hōʻike ʻia ma nā hōʻike 2015 a me 2014. I ka makahiki 2015, 82% i ʻōlelo he mea nui (44%) a i ʻole (38%) koʻikoʻi ke kaiapuni a ʻo 2014 ua ʻoi aku ka kiʻekiʻe me 86% e ʻōlelo ana he mea nui ke kaiapuni.

Ua ʻike pū ʻia ka hōʻike o kēia makahiki i ka piʻi iki ʻana o ka nui o nā ʻoihana me kahi kulekele hoʻemi kalapona, ʻoiai ʻoi aku ma mua o ka hapakolu (38%) o nā ʻoihana huakaʻi ʻaʻohe kulekele i kau ʻia. Eia naʻe, ʻoi aku ka maikaʻi o kēia ma mua o 2016 i ka wā i nānā ʻole ai ka 46% o ka laʻana i ka pilikia. I ka makahiki 2015, ʻo 46% ka hapa me ka ʻole o ke kulekele.

Hoʻokahi-i-ʻehā (25%) pane mai i ka hōʻike o kēia manawa he kulekele kā lākou paʻa a ke hoʻokō nei ia, ke hoʻohālikelike ʻia me hoʻokahi-i-lima (20%) ma 2016. ʻO ka helu o kēia makahiki kokoke i 2015 i ka 27% ʻO ka poʻe pane i ʻōlelo e hoʻokō lākou i kahi kulekele i kā lākou ʻoihana.

Akā aia nō he 6% o nā ʻoihana i ka makahiki 2017 i loaʻa kahi kulekele akā ʻaʻole i hoʻokō ʻia, kahi hoʻomaikaʻi iki ma ka 2016% o 8. I ka makahiki 2015 ua hoʻi i 6%.

ʻO nā pane maʻamau i kēia makahiki, i ka nīnau ʻia ʻana e pili ana i ka mea e kāohi ana i ka hoʻopaʻa ʻia ʻana, e pili ana i ke kumukūʻai i manaʻo ʻia o nā hana aloha kalapona a me ka manaʻo he liʻiliʻi ke kākoʻo lehulehu.

Ke nīnau ʻia pehea ka hoʻohālikelike ʻana o ka huakaʻi me nā ʻoihana ʻē aʻe i ka wā e hōʻemi ai i ka hoʻokuʻu ʻana, 43% manaʻoʻiʻo he hana ʻoi aku ka maikaʻi o ka huakaʻi. I ka makahiki 2016, 38% i ʻōlelo ke alakaʻi nei ka huakaʻi.

A i ka wā e pili ana i ka mea e alakaʻi i ka hōʻemi ʻana i ka hoʻokuʻu kalapona, ʻōlelo ʻo 50% e lawe ka ʻoihana i ke kuleana me 46% e kau ana i ke kuleana ma luna o nā aupuni. ʻO ka makahiki i hala aku nei ua ʻoi aku ka ikaika o ka hana ʻoihana, me ka 55% o ka laʻana e ʻōlelo ana e lawe nā ʻoihana huakaʻi i ka mana me 42% e waiho ana i nā aupuni.

Ua nīnau pū ka Word Travel Market London 2017 Industry Report i ka poʻe huakaʻi UK e pili ana i ko lākou ʻano i ka mākaʻikaʻi kuleana. Hōʻike ka hōʻike i hoʻokuʻu ʻia i kēia lā he 76% o nā poʻe hoʻomaha Pelekane e noʻonoʻo i ke kaiapuni i ka wā e hoʻoholo ai i kā lākou huakaʻi, hoʻokahi pākēneka kiʻekiʻe ma mua o 2016.

Eia naʻe, i ka nīnau ʻana e pili ana i ka hoʻomau i ka 2015 Report, ʻo 61% wale nō o Brits e noʻonoʻo ana i ke kaiapuni i ka wā e noʻonoʻo ai i ka huakaʻi.

Ua ʻōlelo ʻo Paul Nelson o ka World Travel Market London: “Ua kamaʻilio ka ʻoihana huakaʻi e pili ana i ka pono e hōʻemi i nā hoʻoiho kalapona no kekahi manawa. Hōʻike kēia mau ʻike e ʻoi aku ka maikaʻi o ke kūlana, akā he nui ka lumi no ka hoʻomaikaʻi ʻana, e hoʻomaka ana me kēlā mau ʻoihana i loaʻa kahi kulekele e hoʻokō pono ai.

"Ke kōkua pū nei ka hōʻike makahiki i ka nānā ʻana i nā ʻano mea kūʻai aku i ka manawa, a me he mea lā e noʻonoʻo nui ana nā huakaʻi Pelekania e pili ana i ke kaiapuni ma mua o kekahi mau makahiki i hala.

"ʻO nā mea hoʻolako e hoʻokō a hoʻolaha i nā hana ʻōmaʻomaʻo hiki ke hoʻopili i kēia hoihoi mai ka poʻe huakaʻi no ka maikaʻi o kā lākou ʻoihana, ka ʻike o kā lākou poʻe huakaʻi a me ka honua."

He hoa hana ʻo eTN no WTM.

He aha e lawe ʻia mai kēia ʻatikala:

  • This year's report also found a slight increase in the number of businesses with a carbon emissions reduction policy, although more than one-third (38%) of travel firms do not have a policy in place.
  • However, the renewed commitment to sustainability revealed in the 2017 Report, compared with 2016, is still some way short of the level of interest revealed in the 2015 and 2014 reports.
  • And when it comes to who should be taking the lead on reducing carbon emissions, 50% said the industry should take responsibility with 46% laying the onus on governments.

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Linda Hohnholz

Lunahooponopono no eTurboNews ma ka eTN HQ.

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