Ke hopohopo nei ka poʻe loea PR huakaʻi i ka pōʻino loa i ka piʻi ʻana o ka pilikia ʻoihana mokulele.

ʻO ka hāʻule ʻana o ke kolu o ka mea hoʻokele huakaʻi nui loa o Pelekane, ʻo XL Leisure, ua haʻalele i ʻelua mau keʻena PR i ʻaiʻē i nā kaukani paona i nā uku.

ʻO McGovern PR i hoʻokumu ʻia ma Dublin he £20,000 e XL, hiki iā PRWeek ke hōʻike. Ua ʻōlelo ʻo Agency MD Mary McGovern: 'Pīhoihoi wau. ʻO kaʻu mea hoʻopakele wale nō ʻaʻole mākou i hoʻopau ʻia me nā koina ʻaoʻao ʻekolu.'

Ua hoʻohui ʻo ia: 'Manaʻo wau ua loli nui nā kūlana mākeke a ke komo nei mākou i kahi manawa paʻakikī i ka huakaʻi PR.'

Eia nō naʻe, ʻaiʻē ʻia ʻo KBC PR ma Sussex i ʻehā mau helu e ka mea hoʻohana. Ua ʻōlelo ʻo Agency MD Kate Burgess-Craddy: 'Inā laki mākou e loaʻa iā mākou ka pākēneka.'

Ua manaʻo ʻia ʻo Sue Lister ka ʻōlelo aʻoaʻo huakaʻi manuahi e ʻaiʻē ʻia e XL.

ʻO XL ka mea lawe hou i hāʻule i kēia makahiki. ʻO nā mea ʻē aʻe me Silverjet, Maxjet a me Zoom. ʻO ka hāʻule ʻana o ka mea hope ua lilo ʻo Media House International i kāna moʻokāki, akā ʻaʻole ʻike ʻia inā ʻaiʻē nā uku.

Hiki i nā ʻoihana hou ke pilikia ma hope o ka luna BA ʻo Willie Walsh i kēia pule i ʻōlelo ai he 30 mau mokulele e hoʻopau ʻia i ka hopena o ka makahiki.

Ua haʻi ʻo Walsh i kahi anaina ʻoihana ma ka London Chamber of Commerce e 'hohonu a lōʻihi ka pilikia e kū nei i ka ʻoihana mokulele.

Hoʻonohonoho ka poʻe puke puke iā Air Berlin, SAS a me bmi i ka wā e hiki mai ana i ka pilikia. Hoʻohana ʻia ʻo Air Berlin's UK PR account e Siren PR, i mālama ʻia e Canvas Holidays, Travel2 and Advantage.

Ua hōʻole ʻo Siren MD Rachel O'Connor e ʻōlelo pololei ma Air Berlin akā ua ʻōlelo ʻo ia: 'Ua maopopo iaʻu he nui nā keʻena e hoʻopilikia ʻia.'

Akā naʻe, ua ʻoi aku ka manaʻo o O'Connor ma mua o ka nui o nā luna hui hoʻokūkū i noho kaʻawale. "ʻAʻole wau e ʻōlelo he pōʻino a me ka pōʻino," wahi āna. 'E hoʻokaʻawale ia i ka palaoa mai ka ʻōpala.'