Ua hoʻolaha ʻo Tourism Nova Scotia i kahi hoʻolaha kaʻa kaʻa hou ma Lākana me ka hui pū ʻana me ka mokulele Kanada WestJet. Me nā ʻauwaʻa he 14 mau kaʻa kaʻa i kēia manawa ma ke alanui, e holo ka hoʻolaha no ʻeono mahina.
Me ka hoʻokomo ʻana i nā noho kiʻekiʻe kiʻekiʻe, nā loaʻa a me nā wikiō, e hōʻike ana ka hoʻolaha ʻike brand i ka huakaʻi huakaʻi like ʻole o Nova Scotia e hāʻawi ana i ka huakaʻi ma waho, ka huakaʻi moʻomeheu a me ka gastronomy maikaʻi loa. Ke hoʻokiʻekiʻe nei ʻo 8,264 mau mile o ke kahakai a me ʻelima mau kahua UNESCO, hoʻokipa ʻo Nova Scotia i ka lehulehu o nā malihini ma o kāna mākaʻikaʻi holoholona hihiu, hele wāwae a me ka hāʻawi ʻana i ke kaʻa, nā hale hōʻikeʻike nui, nā wineries a me nā kalena hanana ulu.
E hoʻokomo ʻia ka hoʻolaha ʻana i nā hoʻokuʻu ʻana i nā kālepa huakaʻi koʻikoʻi a me nā hoa media e hāʻawi ʻia i kahi laʻana o nā mea hoʻoheheʻe waha, e hōʻike ana i ka ula kaulana o ka huakaʻi. E paipai pū ʻia nā lālā kālepa huakaʻi e hoʻouka i kā lākou kiʻi i ka media media i ka wā e holo ana ma kekahi o nā kaʻa kaʻa.
Ma ka ʻōlelo ʻana i ka hoʻomaka ʻana o ka hoʻolaha, ua ʻōlelo ʻo Joann Fitzgerald, ka luna kūʻai nui, ʻo Tourism Nova Scotia: "Me ka hoʻolaha kaʻa kaʻa ʻo London, ke hāpai nei mākou i ka ʻike no Nova Scotia ma ke ʻano he wahi hoʻomaha hoʻomaha honua. Mai ko mākou kapikala ola o Halifax a hiki i ko mākou kahakai kahakai, a me nā ʻāina kūʻokoʻa e like me ka Bay of Fundy a me Cabot Trail, ʻo Nova Scotia he nui nā mea e hāʻawi ai. Me nā huakaʻi hele pololei, a me kahi ʻano hoihoi o nā ʻike hou no nā malihini, ʻaʻohe manawa maikaʻi e kipa mai iā mākou.
"ʻO ka makahiki i hala aku nei ʻo Nova Scotia ka maikaʻi loa o ka loaʻa kālā ʻana o ka mākaʻikaʻi ma ka moʻolelo, me ka loaʻa ʻana o nā kālā huakaʻi i hiki i kahi $2.61 biliona. Ma 2018, ua hoʻonui ʻia ka kipa ʻana iā Nova Scotia mai nā ʻāina ʻē e 15%, a i ʻole 13,900 mau malihini kipa, ʻo ia ka mea i hōʻailona i ka makahiki ʻelima o ka ulu ʻana mai nā mākeke o waho, "wahi āna.
He aha e lawe ʻia mai kēia ʻatikala:
- From our lively capital of Halifax to our dramatic coastline, and unique landscapes such as the Bay of Fundy and the Cabot Trail, Nova Scotia has so much to offer.
- The campaign will include drop-offs to key travel trade and media partners who will be given a sampling of mouth-watering treats, featuring the destination's famous lobster.
- Boasting 8,264 miles of coastline and five UNESCO sites, Nova Scotia attracts a broad range of visitors through its superb wildlife-watching, hiking and cycling offering, great museums, wineries and burgeoning events calendar.
