I ka makahiki 2021 ka mākaʻikaʻi ma Cologne, Kelemania i hoʻopilikia ʻia e ka maʻi maʻi coronavirus no ka lua o ka makahiki i ka lālani.
ʻOiai ʻo ka makahiki reference 2020 he ʻelua mau mahina o ka hoʻohana ʻana i ka mana maikaʻi loa ma mua o ka hoʻopaʻa ʻia ʻana o ka maʻi maʻi, ua piʻi iki ka huina o ka hōʻea ʻana a me ka noho ʻana i ka pō i 2021.
Ua hoʻopaʻa inoa ka Moku'āina o North Rhine-Westphalia i ka 1.5 miliona i hiki mai a me 2.8 miliona mau noho pō ma ke kūlanakauhale ma ka Rhine. Hōʻike kēia mau helu i ka piʻi ʻana o 2.5 pākēneka no nā hōʻea i hoʻopaʻa inoa ʻia ma nā hōkele o Cologne a me 8.1 pākēneka no nā noho pō. ʻOi aku kēia hoʻonui ma mua o ʻelua manawa o ka awelika no ka mokuʻāina.
"Ua hoʻoikaika maikaʻi ka maʻi maʻi i ka mākaʻikaʻi ma Cologne no ka lua o ka makahiki i ka lālani. Eia nō naʻe, aia kahi ʻano i ʻike ʻia i ka hoʻihoʻi ʻana a me ka hoʻomaʻamaʻa ʻana i nā mahina i hōʻoluʻolu ʻia nā ana i ka hapa lua o ka makahiki, "wahi a Kauka Jürgen Amann, Luna Nui o ka Cologne Tourist Board.
"ʻO kahi kauwela olaola, i kākoʻo ʻia a hoʻoikaika ʻia e kā mākou hui ʻana o nā ana i manaʻo ʻia i nā mākeke kokoke, a me ka maikaʻi loa o ka hāʻule, i hōʻike ʻia i nā kālepa kālepa e like me Anuga, ua ʻae ʻia ka pae o ka mākaʻikaʻi ma 2021 holoʻokoʻa. ʻoiai ua pono mākou e hakakā me ka maʻi maʻi.
ʻO kā mākou loiloi o ka hoʻomohala ʻana a me nā hana kūʻai like ʻana ma Kelemania a me nā mākeke kokoke koke i uku ʻia. "
Hoʻololi i ka hoʻolālā mākaʻikaʻi Cologne
ʻOiai ʻo ka hapa mua o ka makahiki i hala e pili ana i nā laka, ʻo ka hoʻololi ʻana i ke ʻano o ka mākaʻikaʻi ponoʻī, i ʻike ʻia i ka makahiki 2020, ua hoʻonui hou aʻe a alakaʻi i nā poʻe huakaʻi leʻaleʻa e noho lōʻihi ma ke kūlanakauhale - 1.9 mau lā. awelika. ʻO ka huina o 83 pakeneka o ka poʻe malihini i noho i ka pō mai nā mākeke kokoke mai, me 76.1 pakeneka o lākou e hele mai ana mai Kelemania wale nō.
Ua ola ka nui o nā hoa hana i ka pilikia. Ma mua o 34,000 moe, ka nui o hale hokele ma Cologne ua aneane like ka kiʻekiʻe e like me 2019, ma mua o ka pā ʻana o ka maʻi maʻi.
Ma kahi o 25 pakeneka ka noho ʻana o kahi moe. Ke ʻike ʻia nei ke ʻano o ka mākeke hōkele. ʻO nā huahana hōkele ʻōpio, hoʻolālā ʻia ma nā wahi kikowaena e kūleʻa loa. ʻO nā laʻana e like me Urban Loft Cologne ma Eigelstein a me ka Ruby Ella Hotel ma ka Capitol mua ma Hohenzollernring.
I ka makahiki 2021, ʻo ka mākaʻikaʻi hoʻohui waiwai ua ulu ʻia e 20 pakeneka i 3.55 biliona euros. Eia nō naʻe, hōʻike wale kēia i ka hoʻokō ʻana o ʻelua hapakolu o ka huli ʻana ma mua o ka pilikia.
ʻO ka hoʻoponopono hou ʻana i ka wā e hiki mai ana a hoʻolālā ʻia
I mea e hele ai ma mua o ka hoʻokele pilikia o kēia manawa - e hoʻāla i ka hoihoi o ka poʻe mākaʻikaʻi no ka huakaʻi no ka wā lōʻihi a hoʻoulu iā lākou me nā moʻolelo - ua hoʻomau ka Cologne Tourist Board i ka neʻe ikaika i mua o ka ala o ka digitalization. Hoʻopili kēia i ka hoʻonui ʻana a me ka hoʻoikaika ʻana i nā kaila media ma o kahi hoʻolaha mamao loa, ka hoʻomohala ʻana i ka podcast Köln Clash, a me ka hana ʻana i kekahi mau wikiō e pili ana i nā huakaʻi kūlanakauhale.
Ua kauoha pū ka Cologne Tourist Board i kahi noiʻi hoʻōla no ka mea nui nā hālāwai, nā mea hoʻoikaika, nā hui, a me nā hanana(MICE) ʻāpana.
Hāʻawi nā hopena i nā manaʻo no ka hoʻomaka hou ʻana ke pau ka pilikia. Eia nō naʻe, ʻike ʻia ka ʻoihana Hoʻomohala Pāʻoihana hou i ka mākeke a loaʻa ikaika i nā congresses no ka wahi o Cologne. Ua hoʻonui ʻia ʻo Cologne Convention Bureau i kahi ʻike a me ka ʻike ʻike e hoʻolako i nā hoa hana me ka ʻike mai ka hana a me nā pūʻulu noiʻi kahi e noho ai ka Cologne Tourist Board ma ka pae aupuni.
I ka nānā ʻana i nā hoʻomohala pilikanaka a me nā megatrends e like me ka hoʻohui ʻana, neo-ecology, a me ka urbanization, ke hoʻololi nei ke ʻano a me nā waiwai o ka mākaʻikaʻi kūlanakauhale i ka holoʻokoʻa, a ke ulu nei i ka hoʻomau i ka hoʻomau ʻana i ke kaiapuni, ka waiwai, a me ka pilikanaka.
Pili kēia i nā ʻano huakaʻi hou ("hana hana") a me ka ʻike ʻana o nā kūlanakauhale a me nā manaʻo a me nā ʻike hōkele hou. Ke hoʻololi nei ka Cologne Tourist Board i kēia hoʻomohala ʻana ma o ka hoʻonui ʻana i kona ʻike no ka mākaʻikaʻi. ʻO ka hopena, ke piʻi nui nei ka ʻokoʻa ma waena o nā malihini a me nā kamaʻāina. ʻO ka manaʻo o kēia makahiki ma ka hoʻomohala ʻana i nā huahana hoʻomau no nā pūʻulu i kuhikuhi ʻia a me ka ʻōlelo ʻana i nā mākeke kokoke a me nā mākeke i koho ʻia.
"ʻO ka hana no ka wā e hiki mai ana ka nānā ʻana i ka ʻike o ke kaiapuni ola. 'O ia ho'i, e ho'omau 'ia ka māka'ika'i e like me ka makemake o ka po'e noho a me ka po'e malihini," wahi a Dr.
“E pōmaikaʻi mau nā kamaʻāina a me nā malihini mai nā ʻenehana nani e hoʻopuni ana i ka moʻomeheu, gastronomy, kālepa, nā lawelawe mobility, a me nā mea hou aku. ʻO ka pahuhopu ka hana ʻana i kahi nohona maikaʻi no kēlā me kēia kanaka. Ua hana mākou i ka hana mua ma ke koho pono ʻana i nā pūʻulu ʻimi hou no Cologne. E loli ka helehelena o ka mākaʻikaʻi ma Cologne i ka wā lōʻihi.
He aha e lawe ʻia mai kēia ʻatikala:
- "ʻO kahi kauwela olaola, i kākoʻo ʻia a hoʻoikaika ʻia e kā mākou hui ʻana o nā ana i manaʻo ʻia i nā mākeke kokoke, a me ka maikaʻi loa o ka hāʻule, i hōʻike ʻia i nā kālepa kālepa e like me Anuga, ua ʻae ʻia ka pae o ka mākaʻikaʻi ma 2021 holoʻokoʻa. ʻoiai ua pono mākou e hakakā me ka maʻi maʻi.
- Whereas the first half of last year was still impacted by lockdowns, the change in the structure of the tourism itself, which had already become visible in 2020, intensified further and led to more leisure travelers who stay in the city for longer — 1.
- In order to get beyond the current crisis management — to arouse tourists' enthusiasm for the destination over the long term and inspire them with stories — the Cologne Tourist Board has continued to forcefully push ahead on the path of digitalization.
