ʻO kahi kumuhana maʻamau e puka mai ana mai nā noiʻi i ka hoʻohana ʻana i nā pūnaewele huakaʻi he nui ka nui o ka hoʻomaikaʻi ʻana i ka ʻike mea kūʻai aku. Hōʻike nui ʻia nā pilikia me ka hoʻolālā ʻana i ka huakaʻi ma ka pūnaewele ʻo Which? Nānā. ʻO ka ʻōlelo hoʻopiʻi nui ʻia ʻo ia ka pilikia o nā kumukūʻai huna a i ʻole nā kumu hou i hōʻike ʻole ʻia ma ke kumu kūʻai kumu, a ukali ʻia e ka lōʻihi o ka hoʻopaʻa ʻana ma ka pūnaewele.
Pehea ka hoʻohana ʻana o kahi hui huakaʻi i kona noho pūnaewele no ka hoʻolaha ʻana a me ke kūʻai aku. Ke hoʻonui nei nā mea kūʻai aku i kā lākou mau hoʻoholo huakaʻi ma ka pūnaewele, ʻoi aku ka koʻikoʻi o nā pūnaewele huakaʻi e maʻalahi ke hoʻokele, hoʻoulu i ka hilinaʻi a maopopo e pili ana i nā ʻauhau a me nā uku ʻē aʻe.
Ua puka mai ka hilinaʻi ma ke ʻano he kumu nui no ka holo ʻana ma ka pūnaewele. Ma kahi haʻawina e Yahoo! o 11,000 mea hoʻohana pūnaewele ma ʻEulopa, ua ʻike ʻia ko lākou makemake a manaʻo i ka ʻoi aku ka nui o nā mea hoʻohana pūnaewele a me nā mea hoʻohana. Ma kahi o 38 pakeneka i ʻōlelo ʻia ua makemake lākou i nā ʻōlelo aʻoaʻo a me nā ʻōlelo aʻo mai nā mea hoʻohana ʻē aʻe i ka wā e hoʻolālā ai i kahi hoʻomaha ma ka pūnaewele.
Ma muli o kēia mau ʻike, ke hoʻolaʻa nei ka European Tour Operators Association (ETOA) i kahi seminar ahiahi i ke kūʻai aku pūnaewele ma kā lākou hālāwai kūkā makahiki ma Nowemapa 5 ma Lākana. E uhi ʻia ke koʻikoʻi o ka hoʻolālā pūnaewele a me ke kuleana koʻikoʻi o ka ʻoihana pūnaewele. E hōʻike ana ʻo Giles Colborne o CX Partners a me Alex Bainbridge o TourCMS i nā ʻenehana hou loa no ka hoʻopili ʻana i nā mea kūʻai aku a me ka hoʻomaikaʻi ʻana i nā puke. Hāʻawi ʻo Tripadvisor a me Tripbod i nā ala like ʻole e hāʻawi i ka lehulehu i ka ʻike a me nā ʻōlelo aʻoaʻo a lākou e ʻimi nei.
Ma ʻEulopa wale nō, ua hoʻonui ʻia nā kūʻai huakaʻi pūnaewele ma 17 pakeneka mai 2007 a 2008 a hiki i kahi $76 biliona. ʻOiai ka emi ʻana o ka hoʻokele waiwai, manaʻo ʻia e piʻi aʻe kēia ma kahi o 10 pakeneka i ka makahiki 2009.
Akā naʻe, ua hakakā ka hapalua o nā mea huakaʻi me nā pūnaewele huakaʻi huikau a pololei ʻole i kūkulu ʻia e like me ka loiloi no Frommers Unlimited. ʻO ka hapakolu o ka poʻe huakaʻi e hoʻolālā ana i kā lākou huakaʻi ma ka pūnaewele ua hōʻeha ʻia e ka nele o ka pane ʻana i nā nīnau leka uila a me ka nele o kahi laina kākoʻo kelepona kelepona.
Ua hōʻike ʻia kēia noiʻi, i alakaʻi ʻia e ka eDigital Research, ua loaʻa i ka ʻoihana huakaʻi pūnaewele kahi ala e hele ai e hoʻokūkū me nā ʻoihana 'maikaʻi loa' no ka hoʻopili pūnaewele a me ka lawelawe mea kūʻai aku. "I loko o kahi ʻāpana nona nā mea kūʻai aku e moe kolohe - ke hoʻololi nei i nā hōʻailona no kahi ʻoi aku ka maikaʻi, e ʻimi ana i nā ʻōlelo aʻoaʻo a me ke koho ʻana i ke ala kūʻai i kūpono loa iā lākou i kēlā manawa kikoʻī - ʻaʻole i hana maikaʻi i ka papa ma mua o kahi manawa i hala. pepehi kanaka kalepa," wahi a Derek Eccleston o eDigitalResearch.
"ʻO ka mea e makemake ai nā mea kūʻai aku he kaʻina hana i kēlā me kēia pae. Makemake lākou i kahi pūnaewele maʻalahi ke kūʻai mai akā i ka manawa like me ka 'wow' kumu hoʻoikaika e hoʻomau iā lākou. Hoʻohui i kēlā kumukūʻai maopopo, lawelawe mea kūʻai aku maikaʻi, a ʻoiaʻiʻo hoʻi he huakaʻi maikaʻi loa a ua haki ʻoe.
Ma ka Travolution Awards i hala iho nei, aia kekahi mau lālā o ka ETOA i waena o ka poʻe lanakila. kahio! Ua lanakila ʻo Kuoni i ka Rising Brand of the Year a ua hoʻomaikaʻi ʻia ʻo ia no kāna pūnaewele i hoʻolālā hou ʻia, ʻoiai ua lanakila ʻo Kuoni i ka Best Tour Operator Website, i wehewehe ʻia ma ke ʻano he hoʻoikaika a me ke ʻano. Ua hoʻomaikaʻi ʻia ʻo Viator, nā mea lanakila ma ka Best Agent-Only Website category, e nā luna kānāwai no ka hoʻolālā a me ka hana pono.
Source: European Tour Operators Association
He aha e lawe ʻia mai kēia ʻatikala:
- A third of travelers planning their journeys online were frustrated by a lack of response to email enquiries and the absence of a telephone customer support line.
- In light of these findings, the European Tour Operators Association (ETOA) is dedicating an afternoon seminar to online marketing at their annual conference on November 5 in London.
- As consumers make more and more of their travel decisions online, it is ever more critical for travel websites to be easy to navigate, inspire confidence and be clear about taxes and other charges.
