Starwood Hotels & Resorts e ulu kōpaka e ka ʻoi aku ma mua o 40 mau hōkele hou ma ʻEulopa

BERLIN, Kelemānia - Mai ka International Hotel Investment Forum (IHIF) ma Berlin, Starwood Hotels & Resorts Worldwide, Inc i kēia lā ua hoʻolaha ʻo ia ma ke ala e wehe ai ma mua o 40 mau hōkele hou a me nā hōkele ma ʻEulopa i nā makahiki ʻelima e hiki mai ana, e hoʻonui ana i kāna kōpili e. aneane 30% me nā wehe ʻana i nā mākeke ulu wikiwiki a hoʻokumu ʻia. ʻO ka hoʻohālikelike hou ʻana i kāna hoʻolālā ulu lōʻihi, ua hoʻonohonoho ʻia ʻo Starwood e wehe i ʻelima mau hōkele hou ma Turkey i kēia makahiki, me ka The St. Regis Istanbul i wehe ʻia ma Malaki 1st.

"ʻO 2014 kahi makahiki hoʻopaʻa inoa no ka Starwood ma ʻEulopa me ka ulu mau ʻana o ka waihona kūlana kiʻekiʻe kiʻekiʻe ma nā mākeke nui o ʻEulopa a me nā wahi i ʻimi ʻia," wahi a Simon Turner, Pelekikena o Global Development no Starwood Hotels & Resorts Worldwide, Inc. "Ke hoʻomau nei ko mākou ulu ulu i kēia makahiki me nā hōkele he 14 ma ke ala e wehe ākea a puni ʻo ʻEulopa a me ka hoihoi o ka mea nona ka waiwai i kā mākou mau ʻano nohona ʻeiwa, i kākoʻo ʻia e kā mākou papahana kūpaʻa, ka ikaika hui o kā mākou papahana honua a me kā mākou poʻe ʻike kūloko a kūloko."

Hoʻokū ʻia nā mea nui i ka 2015

• ʻElima mau hōkele hou ma Turkey, e hōʻoiaʻiʻo ana i ka hoʻokō ʻana o Starwood i ka ulu ʻana ma ka ʻāina, e lawe ana i kāna kōpili i nā hōkele 15 ma ʻehiku mau hōʻailona ma ka hopena o 2015. Ma waena o nā wehe, ʻo ka St. Regis brand launch ma Turkey me The St. Regis Istanbul ka hoʻokomo ʻana i ka nani a me ke ʻano like ʻole i loko o ke kūlanakauhale ʻīpuka ikaika. E hoʻolauna pū ʻo Starwood i ka brand Four Points by Sheraton i loko o ka ʻāina me nā hōkele ʻo Four Points by Sheraton ma Batisehir a ma Dudullu, ʻelua o nā ʻāpana ʻoi loa o Istanbul. E wehe ʻo Sheraton brand i kahi hōkele ma Atasehir, ma ka ʻaoʻao ʻAsia o Istanbul a komo hou i ke kūlanakauhale kahakai o Samsun.

• E ulu mau ana ma Rūsia me ʻelua mau hōkele Starwood hou e wehe ana i ka makahiki 2015: ʻO Sheraton Ufa a me ʻEhā Points na Sheraton ma Kaluga, e hōʻailona ana i ke komo ʻana o nā ʻEhā e Sheraton brand ma ka ʻāina. Me ʻeono mau hōkele ʻē aʻe i ka pipeline, e pālua ʻo Starwood i kona wāwae wāwae ma Rūsia i nā makahiki ʻekolu e hiki mai ana.

• ʻO ka ulu ulu ʻana ma Kelemānia me ka hoʻomaka ʻana o ka brand Aloft ma Stuttgart a me Munich i kēia kauwela, e hoʻoikaika ana i ke kūlana o Starwood ma kēia mākeke huakaʻi nui ʻEulopa i kahi kokoke i 30 mau hōkele.

• ʻO ka hoʻokomo ʻia ʻana o nā hōʻailona W a me Element i The Netherlands ma ka hopena o ka makahiki me W Amsterdam aia ma ka pā hanohano Dam square, he mau kapuaʻi wale nō mai ka ʻāpana canal ikaika o ke kūlanakauhale, a me Element Amsterdam, ma ka hema o ke kikowaena kūlanakauhale.

• ʻEkolu mau mea hou aʻe i ka waihona inoa Sheraton ma ʻEulopa Hema: Ke komo ʻana i Romania me ka wehe ʻana o Sheraton Bucharest i kēia hāʻule, kahi hoʻololi e hoʻohana ai i ka pono o ka mea hoʻokele mua. E wehe pū ana ka brand i ka Sheraton Lake Como Hotel, kahi hōkele hoʻololi, e nānā ana i ka Lake Como kupaianaha ma Italia, a e hoʻonui i kona wāwae ma Croatia me ka Sheraton Dubrovnik Riviera Hotel.

ʻO ka makahiki record 2014 no ka kau inoa ʻana o ka hōkele ma ʻEulopa, nā hōkele hoʻohuli e hoʻokau nei i ka hoʻonui

I ka makahiki 2014 ua ʻike ʻo Starwood i kahi makahiki hoʻopaʻa inoa o nā hana kau inoa ma ʻEulopa me ka aneane 60% ʻoi aku ka nui o nā ʻaelike i hoʻopaʻa inoa ʻia ma mua o ka makahiki i hala, e hoʻohuli ʻia e nāʻaelike hoʻololi. Ke hoʻomau nei ʻo Starwood e ʻike i ka hoʻonui ʻana o ka hoihoi mai nā mea ʻona e nānā ana e hoʻonui i ka waiwai o kā lākou waiwai i ka wikiwiki, me nā manawa hoʻololi he nui i waena o nā koi e ulu ana mai UK, Kelemania, Palani a me ʻEulopa Hema.

ʻO nā hoʻololi hou ʻana e like me The St. Regis Moscow Nikolskaya a me Excelsior Hotel Gallia, kahi Hotel Collection Collection, Milana, i hoʻoulu i ka ulu ma ka ʻāpana momoku ahi a Starwood, e hōʻike ana i ka hoihoi no nā māka ikaika me ka mana kūʻai honua. ʻO kekahi hoʻololi nui i kēia makahiki ʻo Sheraton Berlin Grand Hotel Esplanade, kahi hōʻailona o ka hoʻolaha ʻana o ka hōʻailona Sheraton ma ke kapikala o Kelemania, kekahi o nā wahi huakaʻi nui a ʻEulopa no ka ʻoihana a me ka leʻaleʻa.

"ʻIke mākou i nā manawa hoʻololi he nui a puni ʻo ʻEulopa ma o nā hana ʻelua a me nā palapala ʻae ʻia," i ʻōlelo ʻia ʻo Bart Carnahan, Pelekikena Hope Loaʻa Loaʻa & Hoʻolālā, Starwood Hotels & Resorts, ʻEulopa, ʻApelika a me Middle East. "ʻO kā mākou ala pili aloha e ʻae iā mākou e hāʻawi i ka waiwai i kā mākou mau hoa ma o ke kaʻina maʻalahi a me ke kumu kūʻai e hiki ai ke hāʻawi koke i nā hopena a hāʻawi iā lākou i ke komo ʻana i nā ʻōnaehana hoʻouna honua a me kā mākou papahana kūpaʻa SPG, kālepa ʻokoʻa, a me ka nui hou aʻe. ”

ʻO nā hana Franchise kahi ʻāpana nui o ka hoʻolālā hoʻolālā Starwood, e hoʻokele kokoke ana i 50% o nā hana hōkele i kau inoa ʻia ma ʻEulopa i ka makahiki i hala. Hoʻomau ka hoʻomau ʻana o ka hoʻopaʻa inoa inoa franchise ma o 2020 me nā mea hoʻomohala e ʻike nei i ka waiwai i hoʻohui ʻia Starwood's brand i hāʻawi i kā lākou kumumanaʻo waiwai, ʻo ia hoʻi ma nā mākeke mākua e like me UK, Kelemania a me Palani.

Kūkulu nā mākala waena o Starwood i ka ulu ikaika

ʻEkolu mau māka waena waena o Starwood, Aloft, ʻehā mau helu na Sheraton a me Element, ke ʻike nei i ka ulu ulu mua ʻole ma ka honua holoʻokoʻa. Ma ʻEulopa, ua mākaukau ka waihona waena waena o ka ʻoihana e ʻoi aku ma mua o 50% o ka paipu hoʻolālā Starwood me ka ʻoi aku ma mua o 15 mau hōkele hou i manaʻo ʻia ma waena o nā mana ʻekolu ma ka hopena o 2017.

ʻO Aloft e ʻoi aku i ka pāpālua o kāna kōpena ma ʻEulopa me nā hōkele e wehe ana ma St. Petersburg a me Lākana i nā makahiki ʻelua e hiki mai ana, a me nā hōkele ʻelua ma Kelemania, e wehe ana i kēia kauwela. ʻEhā mau helu e Sheraton, e hoʻonui ana ka laikini ulu ʻo Starwood wikiwiki loa i nā mākeke e kū mai nei me ʻewalu mau puka i hoʻolālā ʻia ma Turkey a me Rūsia e 2017. ʻO ka brand Eco-centric Element, i hoʻolauna ʻia i ʻEulopa me ka wehe ʻana o Element Frankfurt Airport Hotel i ka makahiki i hala, e hoʻomaka i ka ʻO Amsterdam ma mua o ka hopena o ka makahiki, a lilo i ʻāpana o kahi Aloft a me Element e hoʻomohala pālua-hōkele ma ka ʻāpana Tob Tobeka Dock o East London ma 2017.

"ʻO ka ulu ʻana o ka moʻolelo i ʻike ʻia i loko o nā makahiki ʻelima i hala ma ka māhele waena o ka mākeke i hoʻonohonoho i ka papa no 2015, kahi e ʻike ai mākou i ka hoʻonui ikaika ʻana i nā mākeke mākua a kū mai hoʻi" wahi a Michael Wale, Pelekikena Starwood Hotels & Resorts, ʻEulopa, ʻApelika & Hikina Waena. "ʻO ka hoʻonui ʻana o ka noi no ka hoʻohuli a me nā palapala ʻaelike mai nā hoa hou a kū nei hoʻi kahi hōʻike ikaika o ka pūnaewele ikaika a Starwood, ka mea kūʻai aku kūpaʻa a me ka hoʻokō e hāʻawi i ka waiwai no nā mea nona."