Ke hoʻomaka nei ʻo Southwest Airlines e like me ke ʻano hui o Jerry Rubin. I ka wā i lilo ai ka mea hoʻololi, ua lilo ia i ʻāpana o ka hoʻokumu.
Hoʻomanaʻo ʻia au i ke alakaʻi ʻo Yippie i huli i ka ʻoihana ʻoihana yuppie i koʻu hoʻomaka ʻana e nānā pono i ke noi a ke Komohana Hema no ka Banekorupa Frontier Airlines. ʻO ka mea hoʻomaka hou i kōkua i ka wehewehe hou ʻana i ka wā o ka lele ʻana ma hope o ka deregulation e hakakā nei i kēia manawa e mālama i ke kūlana quo.
Hoʻolālā ʻia kahi kūʻai kūʻai kālā banekorupa no kēia pule, akā ʻoiai ke kū nei ʻo Southwest's $114 miliona bid ma luna o kahi makana hoʻokūkū o $109 miliona mai ka moku mokulele ʻo Republic Airways. ʻAʻole paha e lanakila ka Repubalika ma ke kaua kūʻē ʻana i kekahi o nā mokulele nui liʻiliʻi i loaʻa kālā ke kālā.
Akā no ke aha e makemake ai ʻo Southwest e kūʻai i kahi mea pāʻani marginal i ka manawa e loaʻa ai ka loaʻa kālā ma waena o ka ʻoihana ma muli o ke kaʻe?
ʻO ka pane e mālama i kekahi mai ke kūʻai aku.
Ma kahi nūhou, ua kamaʻilio ka luna nui o Southwest ʻo Gary Kelly e pili ana i ka "kūpono ikaika" ma waena o nā moʻomeheu o nā ʻoihana a me kā lākou "aʻa ʻoihana like." Hoʻokumu like ʻia lākou i ka lepo hoʻokūkū o ka deregulation, akā ua kanu ʻia lākou i hoʻokahi hanauna.
Ua ulu ʻo Frontier i kahi ʻoihana i hoʻololi ʻia e ke Komohana Hema, a ʻo Southwest ka mea e ʻike nei i kāna mau mea hoʻohālike o nā lā hope e ʻoki ana i kona mau kuʻekuʻe wāwae.
E poina i ke kamaʻilio ʻana pehea e hoʻoweliweli ai ka hui ʻana o Southwest-Frontier iā United, e hoʻopiʻi hou ana i ke kālā a hiki ke alakaʻi i ka hoʻopiʻi hou aʻe o nā mea lawe nui i ka ʻaha panakalupa. ʻOiaʻiʻo, e hoʻomaʻemaʻe ʻo Southwest i ka uaki o United ma Denver, kahi e hana ai ʻo United i kahi hub nui, akā ʻaʻole pono ʻo Frontier no kēlā.
Nalo i ke kālā ma laila
Ma Denver, aia kekahi mea ʻē aʻe: Ke nalowale nei ke kālā ma ke komohana hema.
Ua lilo ka mokulele i $38 miliona ma laila i ka hapaha mua, ua manaʻo ʻia ʻo Bob McAdoo, ka mea loiloi me Avondale Partners. Ua ʻae ʻo Gary Chase, ka mea e hahai ana i ka mokulele no Barclays Capital, ua nalowale ke kālā i kēia makahiki aʻo Frontier i loaʻa ka waiwai.
Ma kahi haʻiʻōlelo i kahi hālāwai Federal Aviation Administration i ʻApelila, ʻike ʻo Bill Swelbar me ka Airline Data Project ma Massachusetts Institute of Technology ma hope o ka wehe ʻana i nā mea e like me ka pale ʻana i ka wahie, ʻoi aku ka kiʻekiʻe o nā kumukūʻai o Southwest ma mua o kekahi o nā mea āna i kapa ai he mau mea lawe waena. e like me JetBlue, AirTran a me Frontier.
ʻOiai ua emi kona kumukūʻai ma luna o nā mea lawe laina kahiko, ʻaʻole i hiki i ke Komohana Hema ke hoʻohana i ka pono ma ke ʻano he mea kaua e pale aku i nā mea hoʻokūkū hou.
I nā huaʻōlelo ʻē aʻe, ke kūʻai nei ʻo ia iā Frontier e ʻoki i kāna mau poho. ʻAʻole hiki iā ia ke ʻae iā Republic a i ʻole kekahi e hoʻomau i ka hana Frontier ma ka mākeke Denver.
ʻO ka Southwest Effect, ʻo ka manaʻo e hoʻoikaika ana nā kumukūʻai haʻahaʻa o ka mea lawe i nā kaʻa hou aku i nā mākeke e komo ai, ʻaʻole i hana ma Denver. ʻO ka ʻoiaʻiʻo, inā kūʻai ʻo ia iā Frontier, hiki ke piʻi ka uku ma laila.
Pono ke kūʻai ʻana i ka hui pū me nā mea hoʻoponopono antitrust federal. Hiki i ka mea aloha o ka deregulation ke hoʻopaʻapaʻa i ka liʻiliʻi o nā mea lawe a me nā kumukūʻai kiʻekiʻe e hoʻonui i ka hoʻokūkū ma ka mākeke Denver.
ʻAʻole ʻokoʻa
Ua maʻa mākou i kēlā ʻano manaʻo i lalo mai ka ʻoihana mokulele, akā ʻo Southwest ka mea ʻokoʻa. ʻO ka ʻoiaʻiʻo, ʻo kēlā ʻano wehewehe hoʻomāinoino o ka hoʻokūkū ka mea like a ka poʻe kahiko i hoʻāʻo e hoʻohana e pale i kā lākou mau mākeke mai ke komo ʻana o Southwest.
ʻO ke komohana hema ka mea hiki loa i nā mea lawe nui a me ka mea hoʻokūkū ikaika loa, akā e like me ka '60s radical i loaʻa i kahi ʻoki lauoho a me kahi hana maoli, ʻo ka mea lawe i ʻoi aku ma mua o 30 mau makahiki i hoʻoluliluli i ka ʻoihana mokulele kūloko he kipi ʻole.
