I ka mea e kū ana i kahi "hoʻololi seismic" i ke ala no ka mākaʻikaʻi huakaʻi ʻo Solomon Islands, ua hōʻike ka Bureau of Visitors of Solomon Islands i kona hiʻohiʻona hou "Solomon Is." hoailona ana.
ʻO kahi mea nui o ka lama hou e ʻike nei i ka Bureau of Visitors Solomon Islands e kapa hou ʻia nei ka inoa ʻo "Tourism Solomon" me ka logo o ka lā, ka mokupuni a me ke kai o NTO i panai ʻia me kahi logo hou e hōʻike ana i kahi waʻa kaulua o ko Solomon Pae ʻĀina.
Ke kuhikuhi nei i ka mea nui o ka mākaʻikaʻi i paʻa ma ke ʻano he hoʻokele waiwai nui no ka ʻāina, ke kuhina nui ʻo Solomon Islands, ʻo Hon. Ua komo pono ʻo Rick Hou e wehe i ka hōʻailona hou o ke kiʻi a me ka logo ma kahi hanana i mālama ʻia ma Honiara's Solomon Kitano Mendana Hotel.
Ke wehewehe nei i ka hoʻolālā ma ke ʻano he "seismic shift" i ke ala o ka mākaʻikaʻi kūwaho o ka mākaʻikaʻi, ua ʻōlelo ʻo CEO Solomon Tourism, Josefa "Jo" Tuamoto, ua hana ʻia ka inoa ʻo "Solomon Is" e lilo i mea maʻalahi, e uhi ana i kēlā me kēia niche i hāʻawi ʻia e nā ʻaoʻao he nui. i hoʻokaʻawale i kēia mau Mokupuni Hapi mai kona mau hoanoho o ka Pākīpika Hema.
"Kūpaʻa mākou i ka hōʻailona hou e hōʻike ana i ka ʻike, ka leka, ke kiʻi a me ke kūlana a kahi e hāʻawi ai i ka papahana no ka mokupuni ʻo Solomon e hoʻomake pono iā ia iho i ka hoʻokūkū kūwaho no nā makahiki he XNUMX a ʻoi paha e hiki mai ana," i ʻōlelo ai ʻo Mr Tuamoto.
"ʻO ka nani o kēia mana hou e ʻae iā mākou e hoʻopili i ka" ʻO Solomon. " laina laina i kēlā me kēia mea - e lilo i ka naʻau, kahi hana, kahi inoa a adjective paha - a hiki iā mākou ke maʻalahi e hoʻohui iā ia e māka i nā demograpics kikoʻī e like me nā kāne, nā melemona, nā ʻohana,
"Kūleʻa kā mākou lama hou. ʻAe ʻia kēlā me kēia malihini kipa e mākaʻikaʻi a tag i kā lākou ʻike huakaʻi ponoʻī, e like me kā lākou e makemake ai, i ke kaʻina hana e kū hoʻokahi ai i ko lākou a me nā mokupuni ʻo Solomon.
"ʻO kēia māka hoʻi e pili ana i ka hoʻopā - pā i ka wā i hala ma o ka lehulehu o ka nohona kuʻuna a me nā kiʻi moʻomeheu i hāʻawi iki i ka urbanisation a me ka mākaʻikaʻi lehulehu.
"Kūpono ia, lāhui, kū hoʻokahi, maʻalahi a maʻalahi a me ke kumukūʻai.
"ʻOi aku i ke kiko Kāki ʻia kēlā me kēia māka ma kēia wā o ka ulu kūkaʻikaʻi o ko Solomon Pae ʻAilana a ua manaʻo ʻia kēia māka e ulu i ka ulu ʻana o ka ʻoihana.
"Ma muli o ke ʻano o ka huakaʻi a me ke koʻikoʻi kūʻai," ʻO Solomon Is. " ʻO ia ka inoa i kēia manawa
"Ua neʻe mākou e hoʻololi a ʻo ia ka neʻe kūpono."
Ua loaʻa ka hoʻolālā no ke alakaʻi hou i 100 kenetene o ka ʻae ʻia mai ka ʻaha kuhina nui ʻo Solomon Islands i hāʻawi ʻia i kahi ʻie o ka hōʻailona hou o ka pule i hala.
He aha e lawe ʻia mai kēia ʻatikala:
- “We are confident the new branding truly characterises the destination's identity, message, image and positioning and will provide the platform for the Solomon Islands to optimally market itself in the international arena for the next decade or more,” Mr Tuamoto said.
- "ʻOi aku i ke kiko Kāki ʻia kēlā me kēia māka ma kēia wā o ka ulu kūkaʻikaʻi o ko Solomon Pae ʻAilana a ua manaʻo ʻia kēia māka e ulu i ka ulu ʻana o ka ʻoihana.
- Ua loaʻa ka hoʻolālā no ke alakaʻi hou i 100 kenetene o ka ʻae ʻia mai ka ʻaha kuhina nui ʻo Solomon Islands i hāʻawi ʻia i kahi ʻie o ka hōʻailona hou o ka pule i hala.
