Ua hoʻomaka ka Shilla Duty Free, kekahi o nā hui kūʻai huakaʻi huakaʻi nui o ka honua, i ka hana ma Hong Kong International Airport (HKIA), ma hope o kāna koho kūleʻa ʻana i nā mea ʻala a me nā mea hoʻonaninani, a me nā ʻae ʻana i nā mea hana lole ma mua o kēia makahiki. Ua wehe ʻia nā hale kūʻai ʻeono no ka ʻoihana ma ka Pōʻalua 12 Dekemaba 2017, ma muli o ka hui pū ʻana ma waena o Shilla's Hong Kong hui a me ka Airport Authority Hong Kong, i kākoʻo ʻia e Shilla's Head Office ma Korea. Ma o nā hana hoʻolaʻa a nā hui, ke nānā nei ka hui i ka hoʻoikaika ʻana i kāna mau hana Hong Kong a hāʻawi i nā ʻike like ʻole i kā lākou mea kūʻai.
Ua hōʻailona ka laikini hou iā Shilla ʻo ia ka mea hoʻohana mua i ka manawa like e hoʻopaʻa i nā mea ʻala manuahi a me nā ʻae hoʻonaninani ma nā kahua mokulele nui o Incheon International, Hong Kong International a me Singapore Changi. Me ka wehe ʻana o nā hale kūʻai HKIA, hauʻoli nō hoʻi ʻo Shilla i ka hoʻolaha ʻana i kā lākou ʻike hou no nā hale kūʻai kūʻai ʻike - ʻo Beauty&You. Ma hope o ka hoʻomaka ʻana o nā hana i kēia Kekemapa, e hoʻololi ʻia nā hale kūʻai i loko o ka ʻike hou, e hōʻike ana i ka hoʻokō piha ʻana o The Shilla Duty Free i ka ʻike nani holoʻokoʻa o ka poʻe huakaʻi.
Hōʻike ʻo Beauty&You i kahi manaʻo kūʻai kūʻai hou no HKIA, e hui pū ana i nā hoʻolālā hale kūʻai hou me ka laulā o nā huahana, lawelawe maikaʻi loa a me nā hana hoihoi e leʻaleʻa i nā malihini i kēlā me kēia manawa o kā lākou huakaʻi kūʻai, e hāʻawi ana i kahi ala hou no ka huakaʻi huakaʻi i kahi mokulele. Me ka wehe ʻana o ka Grand Opening no ke kauwela o 2018 i ka wā i wehe ʻia ai nā wahi kūʻai hou, e hoʻonui ʻia ka helu o nā hōʻailona i hōʻike ʻia ma nā hale kūʻai ʻeono i ʻoi aku ma mua o 200. ʻO nā helu helu branded a me nā wahi ʻole branded, a me nā wahi immersive engagement zones.
"Ua hauʻoli nui mākou i ka hoʻonui ʻana i ka pūnaewele ʻo Shilla Duty Free i kekahi o nā mokulele ʻoi loa o ka honua," wahi a Alice Woo, Luna Hoʻokele o Shilla Travel Retail Hong Kong Limited, "Ua lawelawe ka mokulele ma mua o 70 miliona mau kaʻa i kēlā me kēia makahiki a me 1,100. mokulele i kēlā me kēia lā i nā mahina he 12 i hala. ʻO ka pili kokoke ʻana o Hong Kong i nā ʻāina ʻē aʻe o ʻAsia a me ka ʻāina nui ʻo Kina e hoʻolilo ai ʻo HKIA i wahi ikaika a hoʻohiki no ke kūʻai manuahi ʻole. Me ka hoʻomaka ʻana o Beauty&You, ke manaʻo nei mākou e wehewehe hou i ka ʻike kūʻai mokulele a me ka huakaʻi mea kūʻai aku ma o ka lawelawe pilikino, ka launa pū ʻana a me ka hoʻopili ʻana i kekahi o nā mākeke huakaʻi ikaika loa ma ka honua.
