Ua hōʻoia hou ʻo Seychelles i kāna kūpaʻa ʻana i ke kālepa South Korea ma ka 37th Seoul International Trade Fair (SITF), i mālama ʻia mai ka 23rd a 26th June 2022, kahi i loaʻa ai ka makana "Best Booth Content" no kāna mau manaʻo noʻonoʻo a me ka ʻokoʻa.
Ma lalo o ka slogan Traveling Again, Freedom e hui hou, ua hoʻokipa ka mea hoʻonohonoho o ka Fair, Korea World Travel Fair (KOFTA), ma luna o 40 mau ʻāina huakaʻi huakaʻi a me 267 mau hui kūloko e komo i ka kālepa mua a me nā mea kūʻai aku mai ka maʻi maʻi.
Me kona komo ʻana, ʻO Seychelles Huakaʻi ʻimi ʻia e kūkulu a hoʻohui i ka ʻike ʻike i ka huakaʻi a hoʻoikaika i ka ʻike hou aʻe a me ke koi no ka huakaʻi.
Ua hoʻonani ʻia ke kūlana Seychelles me nā kiʻi hoʻonaninani e hōʻike ana i nā hiʻohiʻona kūʻokoʻa o nā mokupuni ʻo Seychelles. ʻO kēia ka Coco-de-Mer, nā kahakai a me nā pōhaku lepo, a me nā kahakai i hoʻopuni ʻia e nā pōhaku pōhaku, kahi ʻokoʻa loa mai nā kū ʻē aʻe e kū nei.
ʻO ka hoʻopiʻi ʻana o ka huakaʻi i hopu i ka manaʻo o nā malihini he nui.
ʻO kēia ka mea i paipai iā lākou e hoʻomaka i nā kūkākūkā me nā ʻelele o Tourism Seychelles, ʻo Mrs. Ua makemake nui ka poʻe kipa e aʻo hou e pili ana i nā mea a Seychelles e hāʻawi ai a no ke aha lākou e koho ai i kahi huakaʻi no kā lākou hoʻomaha hoʻomaha.
Ma ka ʻōlelo ʻana e pili ana i ka fair, ua wehewehe ka Luna Hoʻokele no South-East Asia ʻoiai ʻo Seychelles i loaʻa i kahi helu kupaianaha o nā malihini, ʻaʻole nui ka poʻe i ʻike i ka wahi.
"Hōʻike kēia iā mākou he nui nā hana e hana ʻia ma ka mākeke e kūkulu i ka ʻike a me ka ʻike. Hāʻawi ia iā mākou i ke kumu hou aʻe e hāʻawi iā lākou i ka manawa e nānā ai i kā mākou huakaʻi wikiō a me nā hōʻikeʻike, "wahi a Mrs. Amia Jovanovic-Desir.
ʻO ke komo ʻana o Seychelles i ka SITF ua hāʻawi pū i ka manawa e hui ai me nā mea hoʻokele huakaʻi hoʻolaʻa, nā mea hou a me nā mea kahiko, ua hōʻoia hou lākou a pau i kā lākou hoʻohiki e hoʻohui a mālama iā Seychelles ma kā lākou papa inoa huakaʻi. Ua hōʻike paʻa ka poʻe mākaʻikaʻi huakaʻi e loaʻa i ka Tourism Seychelles kahi noho ikaika ma o ke keʻena ʻelele maikaʻi ma South Korea e pane i nā nīnau he nui e pili ana i ka huakaʻi.
Eia kekahi, ua hoʻokaʻawale ka fair i ke ala no nā pilina koʻikoʻi me nā hoa media koʻikoʻi, ka mea, i ka wā e hiki mai ana, e kono ʻia e hōʻike i ka huakaʻi i ka hapakolu o ka makahiki, e kōkua ana i ka hoʻōla hou ʻana i ke kiʻi o Seychelles ma South Korea.
“ʻO SITF ke kahua kūpono loa e hui ai a kūkākūkā pū me nā mea hoʻokele kaʻahele maoli a me nā ʻelele huakaʻi a me nā mea hoʻolaha kaulana/mea kākau moʻolelo e hiki ai iā mākou ke hana pū me ka manaʻo barter e hoʻoikaika i ka ʻike ʻana o ka wahi. He mea hoʻolimalima nui nā South Korea, a pono mākou e hoʻonui i ka māhele mākeke iā Seychelles, "wahi a Ms Jovanovic-Desir.
ʻO Seychelles Huakaʻi ke hoʻolaha nei ʻo ia i ka huakaʻi mokupuni i ke kālepa South Korea a me nā mea kūʻai aku no nā makahiki he 15 i hala iho nei, a hiki i kēia lā, ʻo ka poʻe mākaʻikaʻi e kālele nui ana i ka māhele honeymoon o ka mākeke. Me ka hoʻonui nui ʻana, manaʻo ʻo Tourism Seychelles e lālā i nā ʻāpana ʻē aʻe o ka mākeke, e like me ka mākeke kahiko a me ka hina hina.
"Ke manaʻo nei mākou e hana i nā hana hoʻolaha hou aʻe e hopu a hoʻonui i nā koi i kēia mau ʻāpana ma o ka hoʻolaha ʻana o ka media media no ka mea he kumu waiwai nui ia. I ka wā ma mua, ua hana mākou i nā hana hoʻolaha like ʻole e kūlike i kā mākou pahuhopu kūʻai. ʻO kēia nā papa hana, nā kipa kūʻai e hoʻomaʻamaʻa i nā ʻelele, a me ka hui pū ʻana me nā hoa koʻikoʻi a me nā ʻoihana.
Ua kono mākou i nā hui TV a me nā influencers e hoʻonui i ka ʻike o nā mea kūʻai. Ma o kēia mau hana, ua hāʻawi ʻia ka ʻike huakaʻi maikaʻi i kahi hui nui, e hiki ai iā lākou ke kūʻai aku a hoʻolaha iā Seychelles, "wahi a Mrs. Amia Jovanovic-Desir.
He aha e lawe ʻia mai kēia ʻatikala:
- Tourism Seychelles has been promoting the island destination to the South Korean trade and consumers for the past 15 years, and to date, tour operators have primarily been focusing on the honeymoon segment of the market.
- The tour operators have firmly expressed that Tourism Seychelles should have a stronger presence through a sound Representation Office in South Korea to respond to the many queries about the destination.
- Additionally, the fair paved the way for vital interactions with key media partners, who, in the future, will be invited to feature the destination during the third quarter of the year, helping revitalize Seychelles' image in South Korea.
