Nā Pōhaku, Ka Wai a me ka ʻĀina: Hele i Opegon

ʻO ke Komisina Kaapuni ʻo Oregon, dba Hele ʻo Oregon, ua hoʻomaka i ka lua o kāna hoʻolaha hoʻolaha, He mea maʻamau. Ke hoʻolaha nei i ka nani kūlohelohe o ka mokuʻāina, ua hoʻonohonoho ʻia ka hoʻolaha e alakaʻi i ka mākaʻikaʻi i kāna mau ʻāpana ʻāina ʻehiku a kōkua i ka hoʻomau ʻana i ka hoʻihoʻi ʻana o ka mokuʻāina mai ka maʻi maʻi ma ke kākoʻo ʻana i ka huakaʻi hele wāwae. ʻO ka hoʻolaha, i hana ʻia e ka hui hoʻokumu ma Portland's Wieden + Kennedy, i hoʻomaka me nā hoʻolaha hoʻolaha aupuni a me ka hoʻolaha honua i ka wā o ka World Athletics Championships Oregon22 i kēia Iulai i hala. ʻO ka hoʻolālā ma hope o ka hoʻolaha hāʻule ʻana ʻo ka hui hou ʻana me ka poʻe i hiki i kēia kauwela a kono iā lākou e kipa i ka wā poʻohiwi.

"He mokuʻāina ʻo Oregon kahi e hiki ai iā ʻoe ke noʻonoʻo a ʻike i nā mea hiki ʻole iā ʻoe ma kahi ʻē aʻe," wahi a Todd Davidson, Luna Nui o Travel Oregon. “He wahi maʻamau ka nani a ʻo nā mea maʻamau loa e hāʻawi i nā ʻike kilokilo. Hoʻolālā ʻia ka hoʻolaha e hoʻoikaika i ka huakaʻi i ka wā hāʻule a me ka wā hoʻoilo - kahi manawa huakaʻi liʻiliʻi loa - a ke hoʻolālā ʻia nei ka huakaʻi e hiki mai ana no ke kauwela aʻe.

Hoʻonui ʻia ka mea hana no ka hoʻolaha i kēlā me kēia kihi o ka mokuʻāina a hoʻomanaʻo i ka poʻe malihini a me nā kamaʻāina i nā mea kupaianaha a pau ma Oregon me ka lawe ʻana i ʻekolu mau mea ʻokoʻa: nā pōhaku, ka wai a me ka lepo. Hoʻohui ka hoʻolaha wikiō i nā kiʻi hana ola o nā wahi maoli a me nā poʻe me nā hoʻonohonoho media hui ʻia, a me nā ʻano hana hoʻonaninani hou e like me ka puppetry, Claymation a me ka stop-motion. Ua hana ʻia nā kiʻi pena kiʻi kiʻi - i kapa ʻia "nā pena kiʻi matte" ma nā hana TV/kiʻiʻoniʻoni - ua hana ʻia e ka mea pena kiʻi honua ʻo Simone De Salvatore, kāna hana i hōʻike ʻia ma nā hōʻike e like me "Game of Thrones" a ma nā kiʻi ʻoniʻoni ʻo Wes Anderson e like me "Grand Budapest Hotel. ”

Hōʻike ʻia nā brand homegrown i kekahi o nā hiʻohiʻona, me Trew Gear, Columbia Sportwear a me Pendleton. Hoʻokumu ʻia ke kīʻaha ramen ma ke kīʻaha inoa ma ka hale ʻaina Afuri o Portland, a ʻo ka pia he pia maoli mai Beaverton's Great Notion Brewing, i kapa ʻia ʻo “Ripe,” he IPA hazy. Aia ka papa inoa piha o nā wahi ola maoli i hōʻike ʻia i ka hoʻolaha:

NA PALAPALA

• Paulina Peak
• ʻO Timberline Lodge
• Mt. Hood a me Mt. Jefferson, a me elua o na piko ekolu o na Kaikuahine Ekolu
• Alanui Kaaahi Sumpter Valley
• Nā Moena Moena Polū a me John Day Fossil

WATER

• Ka loko o Crater
• Lake
• Kahawai Rogue
• Ke awāwa ʻo Willamette
• ʻO nā alahaka Portland a me Portland Oregon Sign
• Afuri
• Manao Nui
• ʻUhane ʻo Portland
• Nā Waʻa Dragon

NOLE

• Kāohi ʻana i ka Orchard
• Le Mera Gardens
• Na Mahiai Analemma
• Ke Kali Kahawai
• ʻO Carman Ranch
• Nā mauna ʻo Wallowa
• ʻO Marys Peak

"ʻAʻohe lā i hala ʻole mākou e hoʻohihi ʻia a lilo i mea e ʻimi nui ai i ka ʻāina a mākou e mahiʻai ai a me ka ʻāina a mākou e noho ai," wahi a Kris Fade, ka mea nona ka Analemma Wines. "Pehea ka ulu ʻana o nā kumu waina i kēia ʻāina kupaianaha he moʻolelo a mākou e haʻi aku ai i kā mākou mau malihini i kēlā me kēia lā, a ʻo ka huakaʻi ʻo Travel Oregon's "Extraordinary is Ordinary" e hopu i ke ʻano o ka hemolele.

E nānā i ka "He mea maʻamau ka pahu hana a he ʻike ma hope o ke ʻano o ka hoʻolaha ʻana.

E pili ana i ka huakaʻi ʻo Oregon

ʻO ke Komisina Kaapuni ʻo Oregon, dba Hele ʻo Oregon, he 'oihana moku'āina semi-kū'oko'a nona ka 'oihana e ho'oulu i ka huaka'i e ho'oki'eki'e ai i nā kaiāulu o Oregon. Ke hana pū nei mākou me nā mea kuleana e hoʻohālikelike i nā puʻukū o Oregon, hana mākou e hoʻokō i ka manawa waiwai, hoʻonui i ka kaulike a mahalo i nā kaiaola, nā moʻomeheu a me nā wahi e hana ai ʻo Oregon… Manaʻo ka huakaʻi ʻo Oregon e hoʻomaikaʻi i ka maikaʻi o ke ola o ka poʻe Oregon ma o ka hoʻoikaika ʻana i nā hopena waiwai o ka ʻoihana mākaʻikaʻi $10.9 biliona o ka mokuʻāina, kahi e hoʻohana ana ma mua o 100,000 Oregonians.