Hoʻolaha ʻo Carlson Rezidor Hotel Group i kona inoa hou ʻana iā Radisson Hotel Group, e hana koke ana, ma ka International Hotel Investment Forum (IHIF) ma Berlin.
Hoʻohana ka ʻike hou i ka mana ikaika o ka inoa Radisson e hoʻoikaika i ka ʻike ma ka mākeke, hoʻonui i ka ʻoihana kūʻai aku ma waena o ka waihona honua a hāʻawi i nā ʻike kūikawā e hana i kēlā me kēia Moment Matter no nā malihini, nā mea nona a me nā talena. ʻO kēlā me kēia Moment Matters ka manaʻo lawelawe hōʻailona hou o ka hui a me kāna mau hōʻailona hōkele.
ʻO ka inoa hele-i-market hou, ʻo Radisson Hotel Group, e hoʻonui i kahi hui ikaika ma waena o Radisson Hospitality, Inc. (ʻo Carlson Hotels, Inc. ma mua) a me Rezidor Hotel Group AB (i hoʻopaʻa inoa ʻia ma Nasdaq Stockholm, Suedena a me ke keʻena nui ma Brussels, Belgium) nona nā ʻaelike franchise haku e hoʻomohala a hana i kekahi mau hōʻailona ma ʻEulopa, ka Middle East a me ʻApelika.
I kēia manawa, ʻo ka hui hōkele ʻo 11th nui loa ma ka honua, ʻo Radisson Hotel Group he ʻewalu mau hale hōkele me nā hōkele ʻoi aku ma mua o 1,400 e hana ana a ma lalo o ka hoʻomohala ʻana. ʻO ka hoʻomaka ʻana o ka ʻike hou o ka hui he mea koʻikoʻi nui ia i loko o kahi hoʻolālā hana ʻelima makahiki e hoʻololi i ka ʻoihana a hoʻonoho iā ia e lilo i koho makemake no nā malihini, nā mea nona, nā mea hoʻopukapuka a me nā talena.
"ʻO kēia lā ka hoʻomaka ʻana o kahi au hoihoi no ka Radisson Hotel Group, i hui pū ʻia e kā mākou hōʻailona hou a me ka ʻike lōʻihi e lilo i ʻoihana hoʻokipa ʻekolu ma ka honua," wahi a Federico J. González, Pelekikena & Luna Nui, ka Rezidor Hotel. Pūʻulu a me ka luna o ke Kōmike Hoʻokele Global, Radisson Hotel Group. "ʻO kā mākou papahana hana ʻelima mau makahiki e pili ana i nā hana e wehewehe hou i kā mākou kumu waiwai, hoʻomaikaʻi i kā mākou kōpili, hoʻopololei i nā hana, hoʻokomo i nā ʻōnaehana ʻenehana hou a hoʻohālikelike i nā lālā o kā mākou hui e hāʻawi i kā mākou pūlima, Every Moment Matters. ʻO 'Every moment Matters' e pili ana i ke ʻano o kā mākou hana ʻoihana ma ka Radisson Hotel Group a ʻo wai mākou i ke kumu - kahi o nā hālāwai kūpono. No nā mea a pau. Nā lā āpau. Ma nā wahi a pau. I nā manawa āpau. ʻO kā mākou rebranding ka hoʻomaka wale nō. "
"ʻO ka hoʻokumu ʻana o ka Radisson Hotel Group he ʻano o kā mākou hui lōʻihi me ka Rezidor Hotel Group. Hoʻohui pū mākou e wehewehe a hoʻokō i kahi hoʻolālā hōʻailona hou e hoʻonui i ka waiwai no kā mākou poʻe malihini a me nā mea nona," wahi a John M. Kidd, Luna Nui & Luna Hoʻokele, Radisson Hospitality, Inc. "ʻO ka manawa kūpono ia no mākou e align kā mākou hoʻolālā hoʻolālā a me ka hana a hele i ka mākeke ma ke ʻano he mea pāʻani paʻa.
I ka hui pū ʻana me ka hoʻopololei ʻana a puni ka equity brand Radisson, ua hoʻoponopono hou ʻo Radisson Hotel Group i kāna hoʻolālā hōʻailona a hoʻololi hou i nā pou ʻike malihini e hoʻokō ʻia ma waena o nā hōʻailona ʻewalu: (1) Brilliant Basics (2) Memorable Moments (3) Local Experience (4) ) Manaʻo maʻalahi.
Hoʻopili ʻia ka waihona hōʻailona mai ka waiwai hiki ke loaʻa i ka hoʻokele waiwai hou me nā mea hou e like me:
RADISSON COLLECTION™
ALOHA I KA MEA KUAI
E pani ana ʻo Radisson Collection i ka brand Quorvus Collection o ka hui. E hoʻokuʻu ʻia ʻo Radisson Collection i Iune 2018 ma ke ʻano he hōʻiliʻili premium o kā mākou mau hōkele.
RADISSON BLU®
MANA'O I KA OKE
E hoʻomau ʻo Radisson Blu i kahi lawelawe maikaʻi a pilikino i nā wahi nani me ka hoʻonui mau ʻana i nā kūlanakauhale nui a puni ka honua.
RADISSON®
NANEA PONO
E hoʻokomo ʻia ʻo Radisson ma EMEA e lawelawe i ka ʻāpana kiʻekiʻe. E hōʻoluʻolu ʻia ka brand ma ʻAmelika a me Asia Pacific, me nā loli i kona logo a me ka ʻike maka, ka hoʻolālā huahana a me nā ʻike malihini, e kālele ana i ka hoʻokipa ʻana i ka hoʻokipa Scandinavian.
RADISSON RED®
NANEA IĀ IA!
ʻO Radisson RED, kahi pāʻani pāʻani ma ka ʻike hōkele maʻamau, ua ʻōwili i kahi wehewehe huahana hou a me ka hōʻailona hōʻano hou me kahi hoʻolālā ulu ikaika ma waena o EMEA a me ʻAmelika.
PARK PLAZA®
MAIKAI, HANA HANA
Hāʻawi ʻo Park Plaza i nā hoʻolālā hoʻonohonoho ʻano a hopu i ka ikehu a me ke ʻano o kēlā me kēia wahi. Ke hana hou ʻia nei ka brand i mea e pono ai no nā huakaʻi hele honua kiʻekiʻe.
PARK INN® NA RADISSON
NOHO MAI
E hoʻomau ka Park Inn by Radisson e hoʻonui i kona kapuaʻi a puni ka honua a hāʻawi i nā ʻike pilikia ʻole, nā meaʻai maikaʻi a me nā wahi upbeat ma nā kūlanakauhale nui a kokoke i nā mokulele.
COUNTRY INN & SUITES® NA RADISSON
ALOHA I KEIA AINA
Ua hoʻolaha aku nei ʻo Country Inn & Suites na Radisson i kahi hui inoa hou i hoʻohui ʻia "na Radisson" e hoʻohālikelike i ka brand me ka master brand a e kūpaʻa mau i kona ʻano kumu o ka wela o ka ʻāina.
PRIZEOTEL
HOOLAHA KIEKIE KUAI
E hoʻomau ka prizeotel e ulu ma waena o EMEA e lawelawe i ka ʻāpana hoʻokele waiwai hou.
ʻO ka hoʻolālā hōʻailona hou e hiki ai i nā pono kūʻai hou aku a me nā mea hoʻokele kālepa e like me:
ʻO Radisson Rewards ™ ka papahana kūpaʻa honua hou (ʻo Club Carlson SM ma mua), kahi e hauʻoli ai nā lālā i ka Member Only Rates, loaʻa i nā pōmaikaʻi kūʻokoʻa a loaʻa i nā pō manuahi. ʻO Radisson Rewards ™ no ka Pāʻoihana e alakaʻi i ka pilina me nā hoa ʻoihana e pili ana i nā hui a me nā hoʻolālā hanana, nā huakaʻi huakaʻi a me nā mea kōkua hoʻokō ma waena o nā hōʻailona āpau.
ʻO Radisson Meetings ™ kahi hui i hoʻonui ʻia a me nā hanana i hoʻolālā ʻia e hana i kēlā me kēia hanana kūʻokoʻa me nā wahi i hoʻolako piha ʻia, nā pilina ma ka pūnaewele a me nā menus i hoʻolālā maikaʻi ʻia. E hoʻomaka ia ma hope o kēia makahiki me kahi paepae kikohoʻe multi-brand.
ʻO RadissonHotels.com kahi kahua kikohoʻe honua hou e lawe mai ana i kahi ʻike hoʻopaʻa pūnaewele alakaʻi ʻoihana i nā malihini a me nā hoa ʻoihana, e hoʻomaka ana ma hope o kēia makahiki.
Manaʻo ʻo Radisson Hotel Group e hoʻopukapuka kālā nui i nā makahiki ʻelima e hiki mai ana i nā paepae a me ka ʻenehana, me kahi papahana IT piha no ka hoʻohui ʻana, ka hoʻokele waiwai hou a me nā kahua hoʻolaha me nā CRM hou, kūpaʻa a me nā kahua hoʻokele hoʻolaha. E hoʻolilo ʻo ia i nā waiwai nui i ka rebranding a i ʻole ka hoʻonohonoho hou ʻana ma mua o 500 mau hōkele a puni ka honua.
Hoʻoholo ʻia e hana i kēlā me kēia Moment Matter, e lilo ʻo Radisson Hotel Group i mea hoʻokipa ʻoiaʻiʻo a me ka hoa maikaʻi loa, a ke manaʻo nei e lilo i hoʻokahi o nā hui hōkele ʻekolu ma ka honua, a me ka hui i koho ʻia no nā malihini, nā mea nona a me nā talena.
