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Project ECHO: 50 mau hōkele i pūlima ʻia no ka hōʻailona hoʻonui hoʻokele waiwai hou

Project ECHO: 50 mau hōkele i pūlima ʻia no ka hōʻailona hoʻonui hoʻokele waiwai hou
ʻO kahi hoʻohālike waho o ka prototype i alakaʻi ʻia e ka mea hoʻomohala
i kakauia ma Harry Johnson

ʻO Wyndham Hotels & Resorts, ka hui ʻoihana hokele nui loa o ka honua me kahi kokoke i 9,000 mau hōkele ma kahi kokoke i 95 mau ʻāina, i kēia lā i wehe i nā kikoʻī hou e pili ana i kāna hōʻailona hōkele hale hoʻokele e hiki mai ana. Ma waena o lākou, ua hāʻawi ʻia nā ʻaelike hou e hoʻomohala i nā papahana kūkulu hou 50 me kāna mau hoa mua ʻelua: Richmond, Va.-based Sandpiper Hospitality a me Dallas-based Gulf Coast Hotel Management.

Ke hana nei ma lalo o ke poʻo inoa hana "Project ECHO"—he acronym no Economy Hotel Opportunity—ʻo ka hōʻailona hana hou a pau e hoʻopiha i ke keʻokeʻo i loko o ka nui. ʻO Wyndham Hotels & Resorts portfolio aʻo ka hoʻonui ʻana i ka ʻoihana i kahi ʻāpana i ʻike i ka ulu ʻana o ka moʻolelo a me ke kūpaʻa ʻana, ʻaʻole wale ma waena o ka maʻi maʻi maʻi akā i loko o ka pōʻai hope loa. Ua hoʻomohala ʻo Wyndham i ka hōʻailona mai ke kauwela 2021.

"I nā makahiki ʻelua i hala iho nei, ua ʻoi aku ka maikaʻi o nā hōkele o ka hoʻokele waiwai i nā ʻāpana ʻē aʻe, a ma 2021, hoʻonohonoho i nā moʻolelo hou no ka noho ʻana, ADR a me RevPAR," wahi a Geoff Ballotti, ka pelekikena a me ka luna nui, Wyndham Hotels & Resorts. "Ke hoʻomau nei ka piʻi ʻana o kēia mau hale noho - mai nā malihini a me nā mea hoʻomohala like - e hana ana i kēia manawa i ka manawa kūpono no Wyndham, ke alakaʻi koʻikoʻi o ka ʻāpana hoʻokele waiwai, e lawe i ko mākou ʻike a me kā mākou ʻike i kēia wahi kiʻekiʻe."

Hōʻike ʻia ka hana mau ʻana o nā hōkele i hoʻonui ʻia i ka hoʻokele waiwai ma nā pae āpau o ka pōʻaiapuni o ka noho ʻana a kūpaʻa loa i ka wā o ka hāʻule ʻana. I ka wā o ka maʻi maʻi honua, ua ulu ʻo US RevPAR no ka māhele 8% kūʻē i ka 2019 aʻo ke koena o ka ʻoihana i hōʻole i ka 17%. Eia kekahi, i ka makahiki 2021, ʻoi aku ka nui o ka noho ʻana o ʻAmelika no nā hōkele hoʻonui i ka noho ʻana ma luna o 78% - 20 mau kiʻekiʻe ma mua o nā ʻāpana ʻē aʻe o US i hui pū ʻia.

Ua hoʻokumu ʻia ʻo Project ECHO me ke kōkua ʻana o kahi ʻaha kūkā hoʻomohala ʻehiku lālā, aia kekahi o nā mea nona ka ʻike nui loa a me nā mea hoʻokele i kēia manawa i ka ʻāpana noho lōʻihi. Hoʻohui ʻia nā ʻike o ka ʻaha kūkā me ka ʻike a me ke akamai o ka hui hoʻolālā hale a me ka hui kūkulu hale o Wyndham. I nā makahiki i hala iho nei, ua alakaʻi ka hui i ka hana ʻana o La Quinta e ka prototype Del Sol i kūleʻa nui ʻia e Wyndham, i kēia manawa ma luna o 130 mau hōkele me 56 ʻē aʻe i kāna pipeline; a i kēia manawa, Microtel na Wyndham's Moda prototype, he 40 mau hōkele ʻē aʻe i hoʻomohala ʻia. I ka wā e piʻi ai ke kumukūʻai o ke kūkulu ʻana i ka pono no ka ultra-efficiency, ʻo nā prototypes ʻekolu ka mea nui i ka hoʻihoʻi ʻana o ka mea nona ka hoʻopukapuka me ka manaʻo nui i ka ʻenekinia waiwai a me nā hana streamlined, e kōkua ana i ka hoʻomaikaʻi ʻana i nā palena hana ma ke kumu mau.

"ʻAʻole maopopo wale ʻo Wyndham i kāna mau mea nona a me nā mea hoʻomohala akā hoʻolohe a hana i kā lākou pono" wahi a Carter Rise, ka luna hoʻomalu a me ka luna hoʻokō nui, Sandpiper Lodging Trust. "ʻO kēlā kūpaʻa, i hui pū ʻia me ka hoʻolālā maikaʻi loa a me ka ʻike hohonu o ka malihini hoʻokele waiwai, he mea ʻokoʻa i kā mākou ʻoihana a ʻo ia ke kumu i koho ai mākou e hui pū me Wyndham."

Pono ka prototype Project ECHO he 124 lumi i hana ʻia ma lalo o ʻelua ʻeka o ka ʻāina, he kumu kūʻai hoʻokūkū koʻikoʻi no kēlā me kēia kī, a loaʻa nā hiʻohiʻona he nui e hoʻokaʻawale iā ia mai nā hōʻailona hoʻokele waiwai kuʻuna. Ke hele mai nei ma kahi o 50,000 kapuaʻi square-kokoke i ka 74% o ia mea i hoʻolimalima ʻia-ʻo nā lumi pākahi he 300 kapuaʻi square a loaʻa nā suites studio hoʻokahi a me ʻelua mau mōʻīwahine me nā kīhini i loko o ka suite a ʻo nā wahi ākea i hoʻolālā maikaʻi ʻia-he lobby, ke kikowaena hoʻoikaika kino a me ka holoi lole malihini—kōkua e kaupalena i nā pono hana.

"Mai ka lā hoʻokahi, ua hana ʻo Wyndham i kahi kikoʻī o ka hele ʻana a nīnau aku, 'He aha ka mea e hana ʻokoʻa ai?' ʻAʻole ia no ka kuhikuhi ʻana iā mākou i ke ʻano o ka brand, akā, makemake e hoʻomaopopo i kona hiki a pehea e hiki ai i kā mākou ʻike a me kā mākou akamai ke kōkua maikaʻi loa i nā mea hoʻomohala e hoʻokō i kā lākou mau pahuhopu, "wahi a Ian McClure, ka luna hoʻokele nui, Gulf Coast Hotel Management. "No mākou, ua hele lōʻihi kēlā. Ua hōʻike ʻia ko lākou kūpaʻa e hoʻokō pono i kēia brand.

Me 50 mau hōkele i loko o ka pipeline mua—25 kēlā me kēia mai Sandpiper a ʻO ka hoʻokele hoʻokele ʻo Gulf Coast i nā makahiki ʻelima e hiki mai ana—ke ʻike nei ʻo Wyndham i nā manawa ulu hou. Manaʻo ka brand e wehe i kāna hōkele mua ma 2023 a ke kamaʻilio ikaika nei me nā mea hoʻohana hou aku me ka ʻike ma ka māhele, kahi ʻāpana nui o ka hoʻolālā ulu o ka brand.

Manaʻo ʻo Wyndham e noʻonoʻo me nā hoa hoʻomohala mua, e hoʻokumu ana i ka kūpaʻa o ka brand i ka wā e kūkulu ana i kahi pipeline paʻa mau makahiki. No ke kōkua ʻana i nā mea hoʻomohala kūpono, ua ʻike ka Hui i nā mākeke hoʻomohala hiki ke hoʻomohala ma waena o US a e hoʻolako i nā mea hoʻoikaika like ʻole e koho i nā mea hoʻomohala mua. Ke manaʻo nei ʻo Wyndham ma kahi o 300 mau hōkele i nā makahiki he ʻumi e hiki mai ana ma US me ka hiki ke ulu hou ma ka honua. 

No ka hoʻomaopopo ʻana i ke koʻikoʻi nui o ka kūleʻa mua o ka franchisee a me ke ʻano ʻoihana kūʻokoʻa o ka hoʻokele waiwai lōʻihi-noho, ua hōʻuluʻulu ʻo Wyndham i kahi hui alakaʻi alakaʻi a me nā hana kākoʻo e pili ana i Project ECHO, kahi i paʻa i ka ʻike me nā hōʻailona noho lōʻihi.

Alakaʻi ʻia e ka Hope Peresidena o Operations Dan Leh, he ʻoihana hoʻokipa hoʻokipa me ka ʻoi aku o 25 mau makahiki o ka ʻike lōʻihi lōʻihi, lawe ka hui i ka ʻike nui ma nā ʻano āpau o ka hana lōʻihi, me ka hoʻolālā ʻana a me ke kūkulu ʻana. nā hana wehe, nā kūʻai, ka hoʻokele waiwai, ka hoʻokele hana, ka pilina o ka mea nona a me nā mea hou aku. Hoʻopili ʻia kā lākou mau hana e nā hui kūʻai kūʻai ʻo Project ECHO, ma ka pae kūloko a me ka pae aupuni, e kālele wale ana i ka hoʻohālikelike ʻana i nā hōkele me ka papa inoa paʻa a hoʻonui o Wyndham o nā malihini lōʻihi ma waena o nā ʻoihana liʻiliʻi, waena a me Fortune 500.

Ma kahi ākea ākea, hiki i ka Project ECHO ke hāʻawi iā Wyndham i kēia manawa e hāʻawi i nā malihini a me nā mea hoʻomohala i kahi kōpili o nā makana lōʻihi. ʻO Hawthorn Suites na Wyndham, ka inoa o ka ʻoihana i loaʻa i ka waena waena, he ʻāpana koʻikoʻi o ka manaʻo manaʻo pālua hou o ka Hui me La Quinta e Wyndham, e hoʻomau nei i ka ʻike i ka hoihoi nui mai nā mea hoʻomohala me 36 mau hōkele i kēia manawa ke kūkulu ʻia nei-ʻelua o ia. ke kūkulu ʻia nei e Trusha Patel, ka lālā hoʻomaka o ka papahana Wyndham's Women Own the Room.

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Harry Johnson

ʻO Harry Johnson ka hoʻoponopono hoʻoponopono na eTurboNews no ka mroe mamua o 20 makahiki. Noho ʻo ia ma Honolulu, Hawaii, a no ʻEulopa. Leʻaleʻa ʻo ia i ke kākau ʻana a me ka uhi ʻana i ka nūhou.

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