Hoʻokipa pū ʻia e The Hong Kong Polytechnic University (PolyU) a me ka Jiangsu Provincial Tourism Bureau, a hui pū ʻia e PolyU's School of Hotel and Tourism Management (SHTM), ka Jinling Hotels and Resorts Corporation, a me ka Nanjing Municipal Tourism Bureau, ka ʻEkolu International Forum ma China Hotel Brand Development ua holomua ma Nanjing ma Jiangsu Province mai ʻApelila 27-28, 2009. Kākoʻo ʻia e ka K. Wah Group no ke kolu o ka makahiki, a kākoʻo ʻia i kēia makahiki e ka China Tourist Hotels Association, ua hāʻawi ʻia ka ʻaha kūkā. he manawa kūpono loa no nā alakaʻi ʻoihana, nā mea hoʻonaʻauao, a me nā luna aupuni e hoʻololi i nā manaʻo e pili ana i ka hoʻomohala ʻana a me ka hoʻokele ʻana i ka hōʻailona hōkele ma kahi mākeke e ulu wikiwiki ana.
Ma kāna kamaʻilio wehe ʻana i ka ʻaha kūkā, i mālama ʻia ma ka Nanjing International Conference and Exhibition Center, ʻo Dr. Lui Sun-wing, hope pelekikena (hoʻomohala hui) o PolyU, i ʻōlelo i ke koʻikoʻi o ka hui pū ʻana me ka ʻoihana i ka ʻimi ʻana i ka maikaʻi o ka noiʻi. . Ua ʻōlelo ʻo ia ua ʻike piha ʻo ia i ke koʻikoʻi o ka hōʻailona ʻana i ka hoʻokele waiwai o ka honua i kēia mau lā a mahalo nui i ka manawa kūpono o kēia hanana i ka nānā ʻana i nā pilikia kālā e kū nei ka honua. Ua piha ʻo Kauka Lui Che-woo, ka luna hoʻomalu o ka Hui K. Wah, i ka mahalo no PolyU a me ka SHTM ma muli o kā lākou mau hana koʻikoʻi. ʻO kēia kūlana koʻikoʻi o ke kūpaʻa i hoʻoikaika iā ia e hoʻohiki i kāna kākoʻo i ke kulanui a me ke kula. ʻO nā malihini hanohano ʻē aʻe o ka wehe ʻana, ʻo ia nō ʻo Mr. Zhang Ji, ka hope luna hoʻokele nui o ka Jiangsu Provincial Tourism Bureau; Polofesa Kaye Chon, ka luna polopeka a me ka luna o ka SHTM; Mr. Tang Wenjian, lunahoomalu a peresidena o Jinling Holdings, Ltd.; Mr. Chen Mengmeng, hope kakauolelo nui o ke Aupuni Panalaau o Jiangsu; a me Mr. Jiang Hongkun, mayor o ke Aupuni Kaona o Nanjing.
Ma nā hōʻike nui, ua haʻi ʻo Professor Dai Bin, ka hope pelekikena o ka China Tourism Academy, i kona mau manaʻo ma "The Evolution of Hotel Brand: Historical Responsibility and China Perspective." Ua kūkākūkā ʻo Ms. Lily Ng, ka hope pelekikena kiʻekiʻe, ʻo Jones Lang LaSalle Hotels, i ka "China Hotel Development Trends." Ua kamaʻilio ʻo Mr. Andrew Hirst, ka luna hoʻokele o ka hui ʻo Mandarin Oriental Hotel e pili ana i ka "Development Strategy in China: Mandarin Oriental Hotel Group." ʻO nā mea haʻi'ōlelo ʻē aʻe, ʻo ia ka pelekikena a me ka hope pelekikena o ka China Tourist Hotels Association.
Ua hele nā alakaʻi o ka ʻoihana koʻikoʻi a me nā loea i nā kūkākūkā panel e pili ana i nā kumuhana like ʻole me ka "Paʻa Puʻupuʻu Nā alakaʻi ʻoihana: E kālele ana ma 2009 a ma ʻō aku," "Development Strategies of Leading International and Domestic Brands in China," "Brand Investment: Perspectives of Owners and Other ʻO nā mea pāʻani," "Hoʻomohala ʻana i nā ʻano ʻano like ʻole o nā hōʻailona Hotel," a me "Hoʻomohala i nā alakaʻi i ka wā e hiki mai ana no ka ʻoihana Hotele."
Ua hoʻopaʻa ka 3rd International Forum on China Hotel Brand Development i ka nui o ka hele ʻana o 500 mau mea komo mai ka honua holoʻokoʻa. Ua lilo maoli ia i kekahi o nā hanana koʻikoʻi i ka hoʻoulu ʻana i ke kūkākūkā ākea o ka hoʻomohala ʻana a me ka hoʻokele ʻana i ka hōʻailona hōkele ma Kina.
ʻO PolyU's School of Hotel and Management Management kahi alakaʻi nui o ka hoʻokipa hoʻokipa ma ka ʻĀkia a me ka Pakipika. Kuhi ʻia ia no. 4 ma waena o nā kula hōkele a poʻomanaʻo poʻokela o ka honua e pili ana i ka noiʻi a me ka haumana, e like me kahi noiʻi i paʻi ʻia i ka Ka Palapala Noiau Hoʻokipa a me ka Hoʻomākaʻikaʻi Huakaʻi i 2005.
Me nā limahana limahana 60 i kaha kiʻi ʻia mai nā ʻāina he 18, hāʻawi ke kula i nā papahana ma nā pae mai ka PhD a i ke Higher Diploma. Ua hāʻawi ʻia i ka "2003 International Society of Travel and Tourism Educators Institution Award" i ka hōʻoia ʻana i kāna kōkua nui i ka aʻo huakaʻi a ʻo ia wale nō kahi kahua hoʻomaʻamaʻa ma ka Pūnaewele Hoʻolālā a Hoʻomaʻamaʻa ma Asia i ʻike ʻia e ka United Nations World Tourism Organization.
