ʻO PhoCusWright @ ITB Berlin: e hoʻohana ana i ka ʻoihana e-ʻoihana a me ka ʻenehana huakaʻi e loaʻa ai ka lihi hoʻokūkū

BERLIN - "Hoʻonui i ka E-Travel Across Europe" ke poʻomanaʻo poʻokela o ka Travel Technology Conference, e mālama ʻia ma Malaki 12, 2009 e hoʻohana ana i ka ʻōlelo Pelekania ma ke ʻano he ʻōlelo ʻaha kūkā. Ua huki ʻia ka papahana e PhoCusWright mai USA, nā kānaka noiʻi mākeke i ʻike ʻia ma waena o ka honua a me nā kākāʻōlelo kūikawā i ka ʻaoʻao huakaʻi.

ʻO nā ʻike o ka European Online Travel Overview mai PhoCusWright e hōʻike ana he mea koʻikoʻi ka noi koho o ka ʻenehana no ka holomua o ka huakaʻi, ka mākaʻikaʻi, a me ka ʻoihana hoʻokipa: "I kēia lā ʻoi aku ma mua o ka hapaha (28 pakeneka) o ka huakaʻi ʻEulopa i hoʻopaʻa ʻia ma ka pūnaewele, a ma ka makahiki 2010 e piʻi aʻe ka helu o nā puke pūnaewele i ka hapakolu, "e like me Michaela Papenhoff, ka mea loiloi mākeke kiʻekiʻe no PhoCusWright a me Luna Nui o h2c consulting gmbh. Ma ke ʻano o nā haʻiʻōlelo koʻikoʻi, nā papa ʻaina hoʻokele, nā nīnauele CEO, a me nā hōʻikeʻike pōkole "Five Minutes of Fame", PhoCusWright@ITB Berlin e hāʻawi i nā ʻike piha i nā hoʻomohala, nā hana hou, a me nā lawelawe hou.

ʻO nā mea kamaʻilio kūkala e pili ana i nā hanana i kēia manawa i ka e-ʻoihana huakaʻi
ʻO nā mea nui o ka papahana e komo pū me ke kau, "Hoʻomohala Hou ʻIke Loea i ka Hoʻolālā Huakaʻi Huakaʻi." I ka wā e hiki mai ana, maʻalahi ka kūʻai ʻana i nā tikika kaʻa e like me ke kūʻai ʻana i nā likiki lele i kēia manawa. ʻO ka haʻiʻōlelo nui a Eberhard Kurz, CIO Deutsche Bahn AG, e hāʻawi i kahi ʻikepili e pili ana i ke kūkā kamaʻilio e pili ana i nā ālai ʻenehana a me nā hoʻokele waiwai a me nā mea hiki ke mālama ʻia ma o ka Pūnaewele.

ʻO kekahi ʻōlelo ʻē aʻe, "Luxury and Romance Meet Technology," paʻa pū ʻia e hoʻonāukiuki i ka hoʻopaʻapaʻa. ʻO Tamara Heber-Percy, ka mea hui pū o ka pūnaewele pūnaewele, “ʻo Mr. a me Mrs. Smith, "a me James Lohan, ka luna hoʻomalu o" Mr. a me Mrs. Smith, "e wehewehe e pili ana i ka pūnaewele ākea ākea o nā māka makamae, ma nā boutiques a me ka ʻoihana huakaʻi.

E hāʻawi ana kahi papa o nā pākaukau puni papa hoihoi i nā mea he nui no ke kūkā kamaʻilio a puni ka lā. ʻO kahi laʻana, "The Semantic Web Meets Travel" e hāʻawi i kahi hōʻailona o ka holo wikiwiki ʻana o ka Pūnaewele. ʻAʻole hikiwawe i ka pau ʻana o ka ʻike o ka pūnaewele i ka luhi, ke ʻike ʻia ka hanauna hou: ʻo ka "Pūnaewele Semantic." ʻO kekahi pākaukau puni e kapa ʻia "Ka Mana o Kūloko," e hoʻohiki nō hoʻi me ka hoʻopaʻapaʻa pū kekahi. ʻOiai ka hoʻonui ʻia ʻana o ka nui o ka OTA nui (nā pūnaewele huakaʻi pūnaewele), hoʻomau mau ka nui o nā OTA āpau i kā lākou mākeke kūloko ponoʻī. ʻO kā lākou hoʻokūkū hoʻokūkū i kahi pae kūloko ke kī o kā lākou kūleʻa. ʻO nā kūkā kamaʻilio e pili ana i nā "ʻoihana maikaʻi loa i nā noi kelepono no ka huakaʻi" e nānā pono loa i ka kamaʻilio huakaʻi pūnaewele. Hoʻopili kēia i nā ʻenehana uea ʻole hou, nā mea hanauna hou o ka hanauna hou, a me nā polokalamu ʻoluʻolu hoʻohana e like me ka palapala kiʻi. A ʻo ka papaʻaina e pili ana i ka "Economics of Pay Per Action (PPC) a me Pay Per Click (PPA)" e hōʻike ana i nā hiʻohiʻona ʻoihana hybrid e lilo i mea hoʻonani no ka hoʻokomo ʻia o ke kumukūʻai ma waena o nā huaʻōlelo ʻimi (e like me Google Adwords), me ka hōʻike ʻana i kahi hōʻaʻano hou i nā hana mālama kuʻuna.

I loko o nā kau ʻehā i kapa ʻia "ʻElima Minuke Kaulana," e hāʻawi ana nā CEOs o nā hoʻomaka mua ʻana i ka ʻoihana huakaʻi i kekahi mau ʻike pōkole i kā lākou mau hiʻohiʻona ʻoihana kūleʻa. "ʻO ka hiʻohiʻona nui loa o kēia papahana ākea ka wehewehe ʻana o ka ʻenehana huakaʻi e wehewehe ʻia e nā mea kamaʻilio koʻikoʻi e hoʻohana ana i nā laʻana kūpono mai ka ʻoihana ʻoihana," e like me kā Michaela Papenhoff. "ʻO ka poʻe loea i ke kūʻai aku ʻana, kālepa ʻana, a me nā hoʻomohala ʻana o nā ʻoihana i nā ʻoihana huakaʻi, mākaʻikaʻi, a me nā hoʻokipa hoʻokipa e hiki ke aʻo pehea e hoʻohana pono ai i ka holomua ʻenehana i mea e loaʻa ai nā loaʻa kālā, hoʻomaikaʻi i nā palena a loaʻa ka hana pono."

A ʻo Malaki 11, 2009 e ʻike ai i ka hoʻomaka o ka lua o ka hui ʻo BloCobers ʻo PhoCusWright, i hoʻomaka kūleʻa ʻia i ka makahiki i hala. E hoʻololi nā Blogger mai ka ʻoihana huakaʻi i nā manaʻo e pili ana i nā loina o kēia wā a me ka wā e hiki mai ana i ke kahua o ka ʻike i hoʻokumu ʻia e ka mea hoʻohana. E loaʻa nā papa hana manuahi e hōʻike ana i nā mōʻaukala hihia he nui, e kamaʻilio ana i nā ʻaoʻao e like me ka fragmentation a me ka consolidation ma nā wahi o ka pāpili kaiapili, Twitter, a me SEO.

E mālama ʻia ana ʻo PhoCusWright@ITB Berlin ma Malaki 11 a me 12, 2009 ma Hall 7.3, lumi ʻEulopa, i ka wā o ka ITB Berlin Convention. Loaʻa nā kikoʻī hou aku e pili ana i nā hanana ma www.itb-convention.com/phocuswright. Hiki ke hana ʻia nā noi mua e hele i PhoCusWright ITB@Berlin ma ka pūnaewele. ʻO ka uku komo he 350 euros a uhi i nā kau a pau, ka ʻai, ka ʻaina awakea, a me ka hoʻokipa cocktail ma hope o ka hālāwai kūkā. ʻO ka helu Early Bird o 300 wale nō ma mua o 350 euro e pili ana a hiki i Ianuali 31.

E pili ana iā ITB Berlin a me ka Convention ʻo ITB Berlin
E mālama ʻia ʻo ITB Berlin 2009 mai ka Pōʻakolu, Malaki 11 a hiki i ka Lāpule, Malaki 15 a e wehe ʻia i nā malihini kipa mai ka Pōʻakolu a ka Pōʻalima. E kūlike me ka pāʻoihana, e mālama ʻia ana ka ITB Berlin Convention mai ka Pōʻakolu, Malaki 11 a i ka Pōʻaono, Malaki 14, 2009. No nā kikoʻī o ka papahana piha, kaomi ma ka www.itb-convention.com.

ʻO Fachhochschule Worms a me ka ʻoihana noiʻi mākeke ʻo US-ʻo PhoCusWright, Inc. he mau hoa no ka ITB Berlin Convention. Ke hoʻokele pū nei ʻo Turkey i ka ITB Berlin Convention i kēia makahiki. ʻO nā mea kākoʻo ʻē aʻe o ka ITB Berlin Convention me Top Alliance, kuleana no ka lawelawe VIP; hospitalityInside.com, ka hoa hana pāpāho o ka ITB Hoʻokipa Lā; a me Flug Revue, ka hoa hana pāpāho o ka Lā Mokulele ITB. ʻO ka Planeterra Foundation ka mea kākoʻo nui o ka ITB Corporate Social Responsibility Day, a ʻo Gebeco ke kākoʻo nui o ka ITB Tourism and Day Culture. ʻO TÜV International ke kākoʻo nui o ka hanana i kapa ʻia "Nā ʻAno Hana o CSR." ʻO nā mea aʻe e hui pū nei me nā lā huakaʻi ʻoihana ITB: Air Berlin PLC & Co. Luftverkehrs KG, Verband Deutsches Reisemanagement eV (VDR), Vereinigung Deutscher Veranstaltungsorganisatoren eV, HSMA Deutschland eV, Deutsche Bahn AG, geschaeftsreise1.de, hotel.de, Kerstin Schaefer eK - Nā lawelawe hoʻoneʻe, a me Intergerma. ʻO Air Berlin ka mea kākoʻo nui o ka ITB Business Travel Days 2009.