Ua hoʻolauleʻa ʻo Rio de Janeiro CVB a me nā hoa i ka hoʻi ʻana mai o ke ala ʻAmelika Hui Pū ʻIa ma waena o Galeão (RJ) a me John F. Kennedy (NY) mau mokulele honua. ʻO ka lele, ua hoʻokuʻu ʻia i 2019, hoʻomaka hou i nā hana ma ka Pōʻaono (29) a hoʻohiki ʻo ia he hana koʻikoʻi i ka mālama ʻana i ka mākeke ʻAmelika ʻAmelika. No ka hōʻailona ʻana i ka hoʻihoʻi ʻana, ua mālama ʻo Rio Convention and Visitors Bureau (Rio CVB) i kahi hanana ma Fasano New York Restaurant, ʻo ka "Rio kali iā ʻoe", kahi hana hui pū me American Airlines a me RIOgaleão, e pili ana i nā malihini kālepa ʻAmelika. I kēia hopena pule i hala aku nei, ua komo pū ka hui i ka New York International Travel Show (NYTIS), kahi hōʻike huakaʻi nui hou.
The United States has always been an important market and has become especially strategic after the visa waiver granted to residents of the country in 2019. In that same year, the North American market was the second largest sending tourists to Brazil, behind only Argentina. Of the 590,000 tourists from the US in the year before the pandemic, around 120,000 arrived in Rio de Janeiro. In 2021, still with restrictions due to Covid-19, the USA took the top of the ranking with the entry of 132 thousand travelers to Brazil.
Exploring the resumption of this market by publicizing Rio de Janeiro as an attractive destination and highlighting the favorable exchange rate fluctuation at the time was one of the highlights of the action. In addition, Rio CVB sought to consolidate one of its pillars, which is the strengthening of the destination to attract events. Other topics on the agenda were the restructuring of the Visit Rio platform.
“The recovery of the air sector has a decisive weight for tourism, because the resumption and/or creation of new flight segments directly implies the moment of choice of destination by the traveler, in addition to contributing to move the events industry. The visa waiver granted to Americans in 2019, added to a direct flight to our city, is the perfect combination to attract them. In addition to meeting the local trade, our presence at NYTIS enabled contact with tourists, allowing us to better showcase how the city is prepared after these two years of pandemic to receive them”, said the executive director of Rio CVB, Roberta Werner.
“American Airlines is the main operator between Brazil and the United States and the only airline with direct flights between Rio de Janeiro and New York. We look forward to resuming our GIG-JFK route, complementing our Miami service,” said American Airlines Sales Director in Brazil, Alexandre Cavalcanti.
RIOgaleão’s Aviation Marketing manager, Ana Paula Lopes, commented on the importance of working in partnership with the tourism sector to promote the destination of Rio de Janeiro to the international market. She highlighted that the airport invests in events and promotion campaigns, strengthening the connection between markets and providing sustainability to the air network of the capital of Rio de Janeiro.
“We are very pleased with the resumption of the seasonal Rio-New York route to the airport. The American city is a very important market for tourism in the state, which has been increasingly strengthened thanks to initiatives such as this one. We will continue to act in order to increase tourist demand among destinations, positioning and promoting Rio de Janeiro with our partners”, said Ana Paula.
Return of the Route
The traditional American Airlines flight connecting Galeão Airport (Rio) to John F. Kennedy Airport (New York) returned on the 29th. There will be three weekly trips between the cities until March 24, 2023. The route will be operated by a Boeing 777-200 with 3 cabins.
