Frankfurt Airport: kahi e hui ai ka honua holoʻokoʻa. E like me ka honua a me nā ʻano like ʻole e like me kā mākou poʻe malihini, pēlā ka ʻāina kūʻai i loko o ke kahua mokulele. A ke hana hou nei ia iā ia iho. Me ka slogan "E ma luna, hoʻolimalima i kahi hale kūʻai pop-up", ua hoʻomohala ʻo Fraport AG, ka hui e hoʻokele nei i ke kahua mokulele ʻo Frankfurt, i kahi manaʻo hoʻolimalima hale kūʻai hou e huki ai i nā hōʻailona kaulana. ʻO ka pōmaikaʻi no nā hōʻailona a me nā mea hoʻohana ʻo ia ka loaʻa ʻana o kahi wahi kūʻai lako piha no ʻeono mahina e hōʻike i kā lākou huahana i kahi hui kūʻai kūʻai honua.
Ua wehewehe ʻo Birgit Hotzel, Luna Hoʻokele Koʻikoʻi no ke Kūʻai Kūʻai ma Fraport AG: "ʻO ka manaʻo pop-up shop hou e hiki ai iā mākou ke hāʻawi aku i nā hōʻailona a me nā mea hana i kahi ʻaelike hoʻolimalima pōkole. Me ka ʻole o ka hoʻokō nui ʻana, hiki i nā mea makemake ke hoʻāʻo iā Frankfurt Airport ma ke ʻano he wahi kūʻai kūʻai aku i kā lākou huahana i nā poʻe kaʻa a me nā malihini.
ʻO Gridstudio GmbH, kahi hui ʻōnaehana kūloko o Denemaka, he hoa hana i loko o ka papahana, e hōʻoia ana i ka hāʻawi ʻana o nā wahi i ka hana a me ka hoʻolālā manawa ʻole. Hoʻokumu ʻia ko lākou ʻōnaehana kūloko, no laila e ʻae i nā wahi kūʻai e hoʻokō pono i nā pono o nā mea hoʻolimalima pop-up. Ua mālama mua ʻo Fraport i nā palapala hoʻolālā a me ke ahi, no laila hiki ke hoʻolimalima koke ʻia nā wahi kūʻai.
Kākoʻo pū ʻo Fraport i ke kūʻai aku ʻana i nā hōʻailona e hoʻolimalima ana i kahi hale kūʻai pop-up me kahi pūʻulu media pilikino. Hoʻopili kēia i nā hoʻolaha kūʻai ma ka pūnaewele a me nā ana kūʻai aku ma o nā kaha kikohoʻe o Fraport, e like me ka pūnaewele o ka mokulele ma www.frankfurt-airport.com, ka moʻolelo Instagram #beforematojuice a me WeChat. No nā hōʻailona makemake e hoʻolaha iā lākou iho a me kā lākou hale kūʻai pop-up me nā ʻano media hou aku ma Frankfurt Airport, ke keʻena kūʻai. Media Frankfurt GmbH hāʻawi i kahi pūʻolo media hoʻohui pilikino i nā uku kūikawā no nā mea hoʻolimalima pop-up.
I kēia manawa aia ʻelua mau wahi pop-up i ke kahua mokulele: hoʻokahi ma ke alanui Kūʻai, aia ma ka ʻāpana pre-security o ke kahua mokulele i wehe ʻia i ka lehulehu, a ʻo kekahi ma Concourse B (non-Schengen), airside ma hope. palekana a me ka mana passport. ʻO ka wahi hea kahi e hana maikaʻi ai no ka mea e pili ana ka brand i ka hui mea kūʻai aku. "Ke hana pū nei mākou me kēlā me kēia brand e ʻimi i kahi maikaʻi loa no kā lākou komo ʻana i ka mākeke," wehewehe ʻo Hotzel.
ʻO ka mea hoʻolimalima mua i hoʻopaʻa inoa no ka hale kūʻai pop-up airside ma hope o kona hoʻopau ʻana i ka hoʻomaka ʻana o 2022 ʻo Lakrids na Bülow, kahi mea hana waiʻona a me ke kokoleka. "ʻO kā mākou pahuhopu ka ʻike ʻana i nā poʻe a puni ka honua e pili ana i kā mākou huahana a hoʻonui i kā mākou ʻike brand. A ma hea kahi ʻoi aku ka maikaʻi e hana ai ma mua o kahi ʻīpuka mokulele honua?, "wahi a Torben Schmidt (Head of Sales for Germany, Austria and Switzerland) ma Lakrids.
Hiki ke loaʻa nā ʻike hou aʻe a me nā kikoʻī hou aku e pili ana i ka manaʻo kūʻai hou maanei.
He aha e lawe ʻia mai kēia ʻatikala:
- one in the Shopping Avenue, which is located in the pre-security section of the airport open to the general public, and the other in Concourse B (non-Schengen), airside after security and passport control.
- The advantage for brands and operators is that they receive a fully-equipped retail space for six months to display their products to a diverse, international customer group.
- With the slogan “Be on top, rent a pop-up shop”, Fraport AG, the company that operates Frankfurt Airport, has developed a new store rental concept to attract popular brands.
