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ʻO nā luna huakaʻi a me kā lākou mau hana hoʻololi

Na Dan Evans mai Pixabay
i kakauia ma hoʻoponopono

Pehea e hoʻomau ai ka huakaʻi a me ka mākaʻikaʻi ma hope o ka maʻi maʻi a he aha ka mea e hoʻololi ai i ke kuleana o ka luna huakaʻi?

Ua loli nui ka huakaʻi ʻoihana a me ke kuleana o ka luna huakaʻi i ka wā maʻi maʻi.

I ka hoʻi ʻana o ka huakaʻi ʻoihana, nui ka poʻe e nīnau nei i nā loli e lilo i mau, a pehea e hoʻomau ai ka ʻoihana e hoʻokele i nā headwind hou me ka hoʻonui kālā, Ke piʻi nei ka maʻi COVID-19, a me ka hooweliweli hou aku nā pilikia huakaʻi.  

ʻO ka noiʻi noiʻi i hoʻokuʻu ʻia i kēia lā e ka Global Business Travel Association (GBTA) a hiki i FCM - "The Evolution of Travel Program Technology" - e ʻimi i ka hopena o ka ʻenehana i ka hana o ka luna huakaʻi, ka ʻike huakaʻi, a me ka ʻoihana TMC. 

I ka wā o ka maʻi maʻi, ua wikiwiki ka digitalization a me ka hoʻohana ʻana i ka ʻenehana i ka wā i alakaʻi ʻia ai nā huakaʻi ma ka pūnaewele, e ʻike ana i ka huakaʻi pili ʻole a paʻa ʻole. Akā ʻo ka mea kupanaha, ke hōʻike nei kēia noiʻi ʻelua i loko o ʻelima mau mākaʻikaʻi huakaʻi e ʻōlelo nei i ka ʻenehana ʻo ia kekahi o kā lākou mau wahi ʻeha nui, e hōʻike ana aia nō ka hana e hana ai i ka loaʻa ʻana o ke kaulike kūpono. Ke hoʻi nei nā hui i ka huakaʻi a hoʻonui i kā lākou mau kulekele huakaʻi, nui ka poʻe e hoʻohana nei i kēia manawa kūpono e loiloi hou i ka pilina o nā mea hoʻolako a me nā koi ʻenehana no ke kaiapuni post-COVID. 

"Ua loli nui ka hana o ka luna huakaʻi huakaʻi ma muli o ka maʻi maʻi maʻi, e hoʻokiʻekiʻe ana i ke kūlana i ka wā i hoʻokele ai nā ʻoihana i nā pilikia i ʻike ʻole ʻia. Ma muli o ka wikiwiki o ka hoʻololi, ua hana nui ka ʻenehana i ka hōʻoia ʻana i ka pono o nā papahana huakaʻi. ʻO ka hoʻomau hou ʻana a me ka kamaʻilio ʻana me ka poʻe huakaʻi ua lawe i ka wikiwiki hou no nā ʻoihana, a me nā luna huakaʻi e nānā ana i kā lākou hui hoʻokele huakaʻi (TMC) e aʻo i nā ala hou e hoʻokele pono ai i nā papahana huakaʻi me ka mālama pono ʻana i nā huakaʻi, "wahi a Suzanne Neufang, Luna Nui, GBTA. 

WTM Ladana 2022 e hana ʻia ana mai 7-9 Nowemapa 2022. Ikamu i kēia manawa!

"ʻO ka wikiwiki o ka ʻenehana hou e hāʻawi i nā manawa kūpono no nā luna huakaʻi a mālama i nā papahana huakaʻi i ko mākou hoʻi ʻana i ka huakaʻi ʻoihana. Hoʻomaopopo nā luna huakaʻi i ka ʻenehana ʻo ia ka mea nui loa i ke koho ʻana i kahi TMC, "wahi a Marcus Eklund, Global Managing Director, FCM. "Ua hōʻike pū ʻia ka haʻawina ma ka awelika ʻeiwa i loko o ʻumi mau alakaʻi huakaʻi honua e ʻōlelo nei he mea koʻikoʻi ka ʻike loea. He mea koʻikoʻi ka TMC ma mua o ka holomua ʻenehana e aʻo i nā luna huakaʻi a kōkua i ka hoʻoponopono ʻana i nā pilikia huakaʻi honua.  

Nā ʻike nui

ʻO ka ʻenehana ka mea nui loa i ka wā e koho ai nā luna huakaʻi i kahi TMC, ma mua o nā kumukūʻai/uku a me ka maikaʻi o ka hoʻokele moʻokāki a me ke kākoʻo. ʻEkolu i loko o ʻelima (59%) mau luna huakaʻi e hoʻokomo i ka ʻenehana ma ke ʻano he mea nui loa ke koho ʻana i kahi TMC. Eia nō naʻe, ʻelua i loko o ʻelima mau pane (42%) e hoʻokomo i ka ʻenehana ma ke ʻano he mea ʻeha nui o kā lākou TMC mua. 

Aneane nā polokalamu huakaʻi holoʻokoʻa (96%) e hoʻohana i kahi mea hana hoʻopaʻa inoa pūnaewele (OBT), a ʻo ia ka mea ʻenehana kaulana loa o kahi papahana huakaʻi. Eia nō naʻe, ʻoi aku ka liʻiliʻi o nā hoʻonā ʻenehana ʻē aʻe me ka hōʻike ʻana i nā dashboards, nā polokalamu kelepona TMC, nā mea kūʻai hou a me ka hoʻohana hoʻokahi uku virtual e inoa i kekahi. Hōʻike kēia i ka nui o nā luna huakaʻi e hoʻopili nui i ka ʻenehana huakaʻi me nā OBT wale nō a no laila, ʻaʻole ʻike i nā hopena ʻē aʻe e hiki ke hana i ka pono a me ka hoʻololi ʻana i nā ʻāpana papahana huakaʻi.  

Hoʻohana liʻiliʻi nā polokalamu huakaʻi i kā lākou mea hana hoʻopaʻa pūnaewele e hāpai i ka hoʻomau. ʻOi aku ma mua o ka hapalua e ʻōlelo ana kā lākou OBT e hōʻike ana i nā hoʻoiho kalapona i nā hopena hulina (44%) a i ʻole hōʻike i nā mokulele haʻahaʻa haʻahaʻa i ʻoi aku ka kiʻekiʻe o nā hopena hulina (10%), hāʻawi i ka memo hoʻomau (4%) a i ʻole ua hoʻonohonoho ʻia e kāpae i nā koho liʻiliʻi mai nā hopena hulina (2 %). Eia nō naʻe, makemake ka nui o nā luna huakaʻi e hoʻonohonoho i kā lākou OBT e hana i kēia mau mea. E lilo ana kēia mau hana i mea maʻamau i ka ulu ʻana o nā manaʻo hoʻomau, hoʻolālā nā OBT i nā hiʻohiʻona koʻikoʻi a aʻo hou nā luna huakaʻi e pili ana iā lākou. 

Nui ka hoihoi i nā chatbots. ʻEhiku i loko o 10 mau mea hoʻokele huakaʻi makemake i ke kamaʻilio artificial intelligence-enabled. Hiki i kēia mau chatbots ke pane i nā nīnau huakaʻi a i ʻole ke kōkua iā lākou e hana i nā puke. ʻOiai ka hoihoi nui, ʻaʻole maoli ka chatbots no ka hapa nui o nā polokalamu huakaʻi. He liʻiliʻi ma mua o ka hapalua i ʻōlelo ʻia kā lākou TMC app he chatbot hiki ke pane i nā nīnau huakaʻi (44%) a i ʻole hiki ke kōkua i ka poʻe huakaʻi e hana i nā puke (29%).  

Hiki i ke akamai artificial (AI) ke hoʻololi nui i ka holo ʻana o nā polokalamu huakaʻi. Makemake nui ʻia nā luna huakaʻi i ka hoʻohana ʻana iā AI e hoʻomaikaʻi i ka hōʻike ʻana (87%), ka hoʻomaʻemaʻe ʻikepili (82%), ka pilikino o nā hopena hulina (78%), a me ka loiloi o nā hōʻike kālā (62%). 

Hoʻohui ʻia ka ʻike o ka luna huakaʻi no ka New Distribution Capability (NDC), me ka nui o ka poʻe i ʻike ʻole i ka maʻamau o ka lawe ʻana i ka ʻikepili XML. ʻO ka hapakolu (30%) ʻōlelo lākou ʻike "kekahi akā he nui nā mea e aʻo ai," aʻo kekahi o ka ʻelima e ʻōlelo nei lākou "kokoke ʻole" a i ʻole "liʻiliʻi" wale nō e pili ana i ka NDC (20% kēlā me kēia). ʻOiai hoʻokahi o ʻelima (21%) manaʻo huakaʻi e hōʻike ana i kā lākou papahana e hāʻawi i ka ʻike NDC ma o kā lākou TMC/OBT, ʻo ke kolu (34%) ʻaʻole maopopo inā hāʻawi kā lākou TMC/OBT i ka ʻike NDC - manaʻo ʻia ʻaʻole ʻo NDC ka manaʻo nui i waena o nā luna huakaʻi. . 

Ua mālama ʻia kēia noiʻi mai Pepeluali 14 - Malaki 21, 2022, e GBTA me nā pane mai 309 mau luna huakaʻi i hoʻokumu ʻia ma US, Canada, Europe a me Asia Pacific. Loaʻa ka loaʻa mua ʻana o ka hōʻike i ka poʻe e hele ana i ka GBTA Convention ma o ka FCM Travel booth, #2411 a i ʻole nā ​​lālā GBTA ma o kā lākou pūnaewele.  

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ʻO Linda Hohnholz ka Lunahooponopono no eTurboNew. Aia ʻo ia ma ka eTN HQ ma Honolulu, Hawaii.

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