Kaiwaenahonua Hikina: He koho kiʻekiʻe no nā Australians

ʻO ka pāpaʻi me ka media ʻoihana huakaʻi, ke nānā aku nei i nā moʻolelo maikaʻi ʻole mai ka Eastern Med me ka hakakā ma waena o ka ʻIseraʻela a me ka Hamas i noho aliʻi ma Gaza a me ka pilikia kūloko ma Lebanona. ʻOiai he ʻoiaʻiʻo maoli kēia mau pilikia aia ka nui o nā nūhou maikaʻi. Ke ʻike nei ka mākaʻikaʻi i ka Hikina Hikina i kahi boom me ka mākaʻikaʻi i Israel, Turkey, Jordan, Greece, Egypt, Croatia, Libya, Serbia, Montenegro, Slovenia a me Italia e hauʻoli nei i ka ulu olakino.

Ma Australia kahi hui mākaʻikaʻi kūʻokoʻa e hoʻolauleʻa a hoʻolaha i ka mākaʻikaʻi i ka Eastern Med a ua hana ia mai ka makahiki 2001. Ke hana nei ka Eastern Mediterranean Tourism Association (EMTA) i Australia mai 2001, Mai ka hoʻomaka ʻana ua pāpā ʻo EMTA i ka politika mai kāna kumukānāwai. 'o ia ho'i, 'o kēlā me kēia 'āina ma ka 'āina e uhi ana i nā wahi a pau ma waena o Italia a me Ioredane, ua ho'oki'eki'e like 'ia me ka nānā 'ole 'ana i ke kūlana pili politika ma waena o lākou. Ma ka pūnaewele pūnaewele o EMTA www.emta.org.au a me kāna mau hanana ʻoihana ʻo Israel , Syria, The Palestinian Authority a me Israel, Serbia a me Croatia e ʻike ʻia ma ka bila hoʻokahi ʻoiai ke ʻike ʻia nā ʻāʻī politika ma waena o lākou. Makemake ka poʻe mākaʻikaʻi o Australia e hele i kēia mau wahi āpau a ʻaʻole makemake i nā ʻenemi politika e komo i ko lākou ala.

I loko o Pepeluali a me Malaki 2008 ua holo ʻo EMTA i ʻehiku mau papa hana huakaʻi huakaʻi ma nā kūlanakauhale nui o Australia e like me Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra a me ke Gold Coast i hele ʻia e 800 Australian ʻoihana huakaʻi. Mai ka hoʻomaka ʻana o EMTA i kāna mau ahiahi huahana ma luna o 6,000 mau māka huakaʻi Australia i aʻo e pili ana i ka ʻāina.

ʻO nā lālā o EMTA he poʻe kūʻai nui, nā mokulele a me nā keʻena mākaʻikaʻi aupuni. Ma ke ʻano he papahana no ka hoʻolōʻihi ʻana i nā mākaʻikaʻi mākaʻikaʻi āpana āpana mai Australia, ua pōmaikaʻi ʻo EMTA i kāna mau lālā āpau ma o ka hāʻawi ʻana iā lākou i kahi papahana e hoʻolaha i ka huahana huakaʻi ʻo East Med a me nā mea huakaʻi huakaʻi e hauʻoli i ka manawa kūpono e haʻi ʻia e pili ana i ka huahana a me nā mea nui e hōʻike ana i nā ʻāina he 15 i ka ahiahi hoʻokahi.

Ua hōʻoia ka hoʻohālike EMTA i kona kūleʻa ma Australia ma mua o ʻewalu mau makahiki a e kūleʻa like ana ma nā mākeke kumu haul lōʻihi ʻē aʻe i ka Eastern Med me ʻAmelika a me ʻAsia Hikina.

ʻO ka mea kākau ka mea nāna i hoʻokumu a me ke Kākau ʻ Nationallelo o ka National Mediterranean Tourism Association (Australia). ʻO ka luna ʻo Iain Ferguson Regional Manager (Australasia) Royal Jordanian Airlines.

[ʻO David Beirman ka mea kākau o ka puke "Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach" a ʻo ia ka loea pilikia eTN. Hiki ke loaʻa iā ia ma o ka leka uila: [pale ʻia ka leka uila].]