I kēia lā, ua hoʻolaha ʻo Marriott International i nā Homes & Villas na Marriott International, kahi hana hoʻolimalima hale e hāʻawi ana i 2,000 premium a me nā hale nani i loaʻa ma kahi o 100 mau wahi a puni ʻo ʻAmelika Hui Pū ʻIa, ʻEulopa, Caribbean a me Latin America. E hoʻomaka ana i ka pule aʻe i ka wā e hoʻomaka ai ka hāʻawi ʻana, manaʻo mākou e hiki i nā lālā o Marriott Bonvoy ke loaʻa a kūʻai hou i nā helu ma kēia mau hale i mālama nui ʻia, me ka hāʻawi ʻana i nā koho ʻē aʻe i kūpono i nā pono huakaʻi a puni ka honua.
"ʻO ka hoʻokuʻu ʻana o Homes & Villas e Marriott International e hōʻike ana i kā mākou hoʻomau mau ʻana i ka hana hou e like me ka mea e pono ai ka huakaʻi huakaʻi," wahi a Stephanie Linnartz, Global Chief Commercial Officer, Marriott International. "ʻO ka mea i hoʻomaka ma ke ʻano he pailaka i hoʻokahi makahiki i hala aku nei he makana honua, e hāʻawi ana i kā mākou poʻe malihini i nā wahi a me nā pono o kahi home i kākoʻo ʻia e kahi hui huakaʻi hilinaʻi, a me nā mea maikaʻi loa i nā pono kūpaʻa."
Ua hoʻomohala ʻia ka hoʻonui ʻana o Marriott i nā hale hoʻolimalima ma muli o ka 2018 pilot ma lalo o ka brand extension Tribute Portfolio Homes. ʻO ka poʻe malihini i hoʻopaʻa hale i ka wā o ka pailaka, aia wale nō ma nā kūlanakauhale ʻEulopa i koho ʻia, kokoke i ka 90 pakeneka he mau lālā o Marriott Bonvoy a ʻoi aku ma mua o ʻekolu hapahā e huakaʻi ana no ka leʻaleʻa me ka ʻohana a me nā hoaaloha. I ka wā hoʻokele, ʻoi aku ka nui o ka noho malihini ʻana ma mua o ka ʻekolu o ka noho hōkele maʻamau. ʻO kēia mau ʻike, a me ka manaʻo o Marriott i ka hāʻawi ʻana i ka poʻe huakaʻi me nā hale kūʻokoʻa a me nā hale ākea me hoʻokahi a ʻoi aku paha nā lumi moe, nā kīhini nui, ka holoi lole a me nā mea hou aʻe, he hana koʻikoʻi i ke alakaʻi ʻana i ke koho ʻana i nā hale nani a maikaʻi hoʻi. e like me nā mākeke leʻaleʻa koʻikoʻi i loaʻa i ka hoʻomaka ʻana e hoʻokō i nā makana kumu o ka waihona hōkele o Marriott.
He aha e lawe ʻia mai kēia ʻatikala:
- “What started out as a pilot a year ago is now a global offering, providing our guests with the space and amenities of a home backed by a trusted travel company, and the very best in loyalty benefits.
- These insights, along with Marriott’s commitment to providing travelers with unique and different accommodations including spacious homes with one or more bedrooms, large kitchens, in-unit laundry and more, played an important role in guiding the selection of luxury and premium homes, as well as the key leisure markets available at launch that complement the core offerings of Marriott’s hotel portfolio.
- Of the guests who booked a home during the pilot, which was only available in select European cities, nearly 90 percent were members of Marriott Bonvoy and over three-quarters were traveling for leisure with family and friends.
