KUALA LUMPUR (eTN) - Ua hoʻolako lōʻihi ʻo Singapore a me Thailand i nā mea hoʻoikaika kālā a me nā uku hoʻemi i nā mea hoʻolālā hālāwai a me nā hui e hoʻowalewale i kā lākou ʻoihana. Ua uku ʻia ka hoʻolālā a hiki i kēia manawa: ʻo Singapore ʻo ia ka MICE mua o Asia Hema a me ke kūlanakauhale ʻaha kūkā me ka māhele mākeke o 25% o nā hanana āpau ma ka ʻāina. Ma ka makahiki 2015, hoʻolālā ka moku'āina o ke kūlanakauhale e hoʻonui i ka US $ 7.5 biliona mai ka MICE, mai ka US $ 4 biliona i ka makahiki 2009. Ua hoʻonohonoho ʻo Thailand i kahi kālā o US $ 22 miliona no ka huki ʻana iā MICE, kahi kālā i ulu i nā makahiki ʻekolu i hala ma hope o ka politika. haunaele. ʻO "Believe in Thailand" ʻo ia ka hoʻolaha hou loa mai ka Thailand Convention and Exhibition Bureau (TCEB) a hoʻomaka i Ianuali. I ka makahiki 2009, ua hōʻike ʻia nā hanana MICE i Thailand i 730,000 mau malihini kipa ma waho e hoʻonui ana i ka US $1.7 biliona i nā kālā i manaʻo ʻia.
Ke lawe mai nei ʻo Malaysia i kahi makana hoʻokūkū i ka mākeke. Ua hōʻike ke aupuni Malaysia i ka hopena o ka makahiki i hala i kahi papahana hou e hoʻoikaika i nā hana MICE i loko o ka ʻāina. Ua hoʻolaha ʻo Kuhina mākaʻikaʻi Malaysia ʻo Dr. Ng Yen Yen i ke kālā he US $ 16 miliona no ka ʻoihana mākaʻikaʻi ʻoihana no 2011. ʻO ka lawe ʻana mai i nā hana MICE he ʻāpana ia o ka "Economic Transformation Program" (ETP) o ka ʻāina e hoʻohuli ai iā Malaysia i kahi waiwai kiʻekiʻe. lāhui i ka makahiki 2020. ʻIke ʻia ʻo MICE ma ke ʻano he ʻoihana waiwai koʻikoʻi no ka mea e lawe mai i nā huakaʻi hele kiʻekiʻe i ka ʻāina. ʻO ka awelika o ka hoʻolimalima ʻana mai ka poʻe huakaʻi ʻoihana ʻekolu mau manawa kiʻekiʻe ma mua o ka hoʻolimalima ʻana mai nā mākaʻikaʻi leʻaleʻa.
Ma lalo o ka ʻike ETP, makemake ʻo Malaysia e hoʻonui i ka huina o nā mākaʻikaʻi huakaʻi hele mai ka mākeke mai ka 5% a i ka 8% o ka nui o ka hiki ʻana mai o Malaysia. E unuhi kēia i ka hoʻonui ʻana o ka poʻe huakaʻi ʻoihana mai kēia manawa he 1.2 miliona a i ka 2.9 miliona ma ka 2020. Manaʻo ʻia nā mākaʻikaʻi pāʻoihana e hāʻawi i ka GDP o Malaysia ma kahi US $ 1.2 biliona hou i 2020. I ka makahiki 2009, ua hoʻonui ʻo MICE i kahi US $ 3.2 biliona ma ka hoʻolimalima malihini. me 1.2 miliona mau malihini kipa ʻoihana ʻoihana honua e hele mai ana i Malaysia.
Mai ka US $16 miliona kālā, ma ka liʻiliʻi o ka hapalua o ia mea e hoʻopili ʻia e hāʻawi i nā mea hoʻoikaika kālā e huki i nā hanana kiʻekiʻe. Wahi a Zulkefli Hj Sharif Luna Nui o MyCEB - Malaysia Convention Bureau i hoʻokumu ʻia ma 2009, "E hoʻokumu ʻia ke kākoʻo kālā ma luna o ka loiloi waiwai, nā pae hoʻokō i ʻae ʻia, a me nā pōmaikaʻi like ʻole no ke aupuni a me ka hui hoʻokipa kūloko e hōʻoia i ka hanana. e hāʻawi i kahi hoʻoikaika nui i ka ʻoihana mākaʻikaʻi ʻoihana o Malaysia, "i wehewehe ʻo ia.
"Ke hoʻomau nei mākou i ka manaʻo e hoʻolalelale iā Malaysia i [ka] ʻelima kiʻekiʻe ma ka ICCA, International Congress and Convention Association, nā kūlana ʻāina ma Asia Pacific ma ka makahiki 2020," i hoʻohui ʻia ʻo YB Dato Sri Dr. Ng. Ke kūkulu nei ʻo Malaysia i nā hale hālāwai hou a me nā hale hōʻikeʻike e like me ka MATRADE Center ma Kuala Lumpur a me nā hale hou ma Ipoh, Johor Bahru, Penang, a me Kota Kinabalu ma ka mokuʻāina ʻo Sabah.
He aha e lawe ʻia mai kēia ʻatikala:
- Malaysia Convention Bureau created in 2009, “Financial support will be based on an economic assessment, agreed performance criteria, as well as mutual benefits for the government and the local host organization to be sure that the event will provide a significant boost to Malaysia's business tourism industry,” he explained.
- Malaysia is currently building new convention and exhibitions facilities such as the MATRADE Center in Kuala Lumpur and also new facilities in Ipoh, Johor Bahru, Penang, and Kota Kinabalu in the state of Sabah.
- “We remain focused to propel Malaysia to [the] top five in the ICCA, International Congress and Convention Association, country rankings in Asia Pacific by year 2020,” added YB Dato Sri Dr.
