Ua hoʻolaha ka Ministry of Tourism and Culture a me ITB Berlin e lilo ka lāhui ʻĀkia Hema Hema i Official Partner Country ma 2019.
I ka hoʻolaha ʻana i ke kumu ma hope o ke koho ʻana o ka ʻāina i ka makahiki, ua wehewehe ʻo YB Dato' Seri Mohamed Nazri bin Abdul Aziz, ke Kuhina o ka Tourism and Culture no Malaysia, "ʻO kā mākou pahuhopu lōʻihi e hoʻokō i 36 miliona mau huakaʻi hele mai a me RM168 biliona (Euro 37.1 biliona) i loaʻa i ka makahiki 2020, e pili ana i ka Malaysia Tourism Transformation Plan. ʻO ke kūkulu ʻana a hiki i kēia makahiki e like ia me ka 'crescendo', ʻo ia ke kumu i makemake ai mākou e hoʻolālā i kahi hui nui me ITB Berlin ma 2019.
Ua kākau ke Kuhina i kahi memorandum of understanding (MoU) e hoʻokūpaʻa ana i ka hui ʻana i ka wā o kahi hanana maʻamau ma ITB Berlin 2017. A laila, me ke poʻo o ITB Berlin, ʻo David Ruetz, ma kahi hui ma ITB China ma 11 Mei 2017, ka pūlima o ka luna. aelike i ka 11am.
"He kūlana koʻikoʻi loa ʻo Malaysia ma ITB Berlin no nā makahiki he nui, a ua hauʻoli nui mākou i ka hoʻomohala ʻana o kēia ʻoihana mākaʻikaʻi. ʻOiai ke hoʻomau nei nā kūkākūkā me kekahi mau "suitors" no ka paʻi 2018 - a e hoʻolaha koke ʻia ka hoa, hauʻoli mākou e hana i kēia hoʻolālā lōʻihi me kā mākou mau hoaaloha Malaysian," wahi a David Ruetz, ke poʻo o ITB Berlin mai. Messe Berlin.
Ua hoʻohui ʻo YB Dato' Seri Mohamed Nazri bin Abdul Aziz, ke Kuhina o ka Hoʻokele a me ka Culture no Malaysia, "He kahua honua ʻo ITB Berlin kahi e hiki ai iā mākou ke hāʻawi i kā mākou leka i ka honua e like me nā mea ʻē aʻe. ʻO kēia ka mea e hoʻopaʻa paʻa i kā mākou papahana mākaʻikaʻi hoʻomau, a mākou e manaʻo nei he kī nui ia i ka wā e hiki mai ana o ko mākou lāhui, kona poʻe a me kā mākou hoʻokele waiwai i ka wā lōʻihi. ʻO kēia hui pū kekahi e kuhikuhi i nā pilina ikaika ma waena o Malaysia a me ʻEulopa, a makemake kā mākou paʻa e lawe i kēia pilina maikaʻi i kahi pae kiʻekiʻe.
ʻO ka papahana 2019 Official Partner Country kahi ʻāpana o kahi hoʻolālā ākea nui a Malaysia e hoʻonui i ka ʻike i nā waiwai kūlohelohe a me nā waiwai kanaka o ka ʻāina i nā makahiki e hiki mai ana. ʻO Kinabalu National Park a me Gunung Mulu National Park ma Malaysian Borneo a me George Town nā kūlanakauhale a me ka hoʻoilina archaeological o ke awāwa Lenggong ʻehā o nā kahua hoʻoilina honua i koho ʻia e UNESCO ma Malaysia e hōʻike ʻia. Ma ke ʻano like, ʻo ke ʻano ʻokoʻa o nā moʻomeheu a me nā lāhui i ʻike ʻia i ka wā e huakaʻi ana mai kekahi ʻāpana o Malaysia a i kekahi ʻē aʻe ke kī i ka nani o ka wahi.
E like me ka ʻāina hoa o ITB Berlin 2019 Malaysia e hoʻonohonoho i ka hanana wehe ma 6 Malaki 2019 ma CityCube Berlin. Mai ka 7 a i ka 11 Malaki 2019 ma ITB Berlin, e hoʻohauʻoli ʻo Malaysia i nā malihini me kahi papahana o nā hanana.
He aha e lawe ʻia mai kēia ʻatikala:
- The 2019 Official Partner Country project is part of a much broader plan by Malaysia to increase awareness of the natural and human assets of the country over the next years.
- By the same token, the incredible variety of cultures and peoples that one encounters while traveling from one part of Malaysia to another are a key to the attractiveness of the destination.
- While negotiations are still under way with several “suitors” for the 2018 edition – and the partner will be announced shortly, we are happy to work on this longer-term plan with our Malaysian friends,” said David Ruetz, Head of ITB Berlin from Messe Berlin.
