I kēia lā, hoʻolaha ʻo Pure Leaf Iced Tea i ka hoʻonui ʻia ʻana o kāna kōpili kī me nā kī hau hou Lower Sugar. Hāʻawi nā makana hou i nā mea kūʻai aku i kahi koho hōʻoluʻolu e ʻōlelo "ʻaʻole" i nā mea ʻono a me nā mea ʻono, ʻoiai e ʻōlelo ana "ʻae" i ka ʻono nui me ka haʻahaʻa o ke kō. Loaʻa i kēia manawa ma nā hale kūʻai nui a puni ka ʻāina, hele mai ka laina hou mai Pure Leaf i ʻekolu ʻono ʻono i hoʻemi ʻia ke kō i lawe ʻia i nā punahele Pure Leaf - Subtly Sweet Black Tea, Subtly Sweet Peach, a me Subtly Sweet Lemon.
"Ua ʻike mākou he nui nā mea kūʻai lau maʻemaʻe e makemake i nā mea ʻokoʻa haʻahaʻa i ke kō ʻaʻole e kaumaha i ka ʻono," wahi a Julie Raheja-Perera, Luna Nui, ʻAmelika ʻĀkau, Pepsi Lipton Partnership. “Me ke kōkua o kā mākou haku kī kī akamai, hauʻoli mākou i ka hoʻonui ʻana i kā mākou kōkō kī kī maʻemaʻe me ʻekolu mau kī kī haʻahaʻa hōʻoluʻolu e hāʻawi i nā mea kūʻai aku i kā lākou e ʻimi nei. Ua ʻike mākou e makemake nā poʻe i ka laina Pure Leaf Lower Sugar hou no ka mea e hāʻawi ana i ka ʻono ʻono a me ka hoʻemi ʻana i ke kō.
Loaʻa i kēlā me kēia ʻōmole 18.5 fl oz o Pure Leaf Lower Sugar he 20 kaloli a me 5g o ke kō maoli i hoʻohui ʻia, ʻo ia ka 85% emi mai ke kō ma mua o ka hāʻawi ʻana o ka Sweet Tea. Loaʻa ka Pure Leaf Lower Sugar no ke kumu kūʻai kūʻai i manaʻo ʻia he $2.09/ʻōmole a hiki ke loaʻa ma ke ala inu i nā ʻōmole lawelawe hoʻokahi (18.5 fl oz), ʻeke ʻeono (16.9 fl oz omole), a me kahi ʻōmole multi-serve 64oz. . Hiki ke loaʻa ma Amazon ma nā pūʻolo o 12 (nā ʻono a me nā ʻāpana like ʻole; 18.5 fl oz).
Ma ka hoʻolauleʻa ʻana i ka hoʻomaka ʻana o Lower Sugar, ua noʻonoʻo hou ʻo Pure Leaf i ka mele kaulana a Def Leppard, "Pour Some Sugar on Me," i loko o kahi mana hou hoihoi i kapa ʻia ʻo "Pour Lower Sugar for Me." Hoʻokomo ka remix hou i kahi ʻano leʻaleʻa i nā mele mele mele mele mele mele mele mele, e hōʻike ana i ka ʻono ʻono a me ka ʻike o ka huahana hou. I kēia lā, ua hoʻokumu ʻo Pure Leaf i kahi kīwī hou he ʻumikumamālima kekona a me ka hoʻolaha pāʻoihana e hōʻike ana i ka remix.
Eia kekahi, ua hui pū ʻo Pure Leaf me kekahi mau mea hana TikTok e "nini" pū me ka mele i kahi wikiō mele TikTok i hoʻolaʻa ʻia. E kaʻana like nā mea hana i ka mele remixed i kā lākou mau wikiō TikTok, e paipai ana i kā lākou poʻe hahai / TikTok mea hoʻohana e "hōʻike iā mākou i nā mea i loaʻa iā lākou" a hoʻāʻo hou i ka Pure Leaf Lower Sugar. ʻO nā hoa hana TikTok o ka brand me Nameless James, Jadah Queen, Carlos & Emma, a me nā mea hou aku.
Ma ka hui pū ʻana me ka hoʻokuʻu ʻana i nā mele, hoʻokipa ʻo Pure Leaf i kahi hāʻawi hoihoi i loko o ka hale kūʻai. Hiki i nā mea kūʻai ke komo i kahi manawa e lanakila ai i nā mele manuahi no hoʻokahi makahiki * ma ka nānā ʻana i ka QR code ma nā hale kūʻai koho a nānā i ke wikiō mele e hōʻike ana i nā influencers. Noho ka papahana a hiki i Mei 1, 2022, ʻaʻohe pono e kūʻai.
Hoʻomaka ka laina Lower Sugar hou ma lalo o ka malu o ka hoʻolaha ʻana o ka brand "No is Beautiful", e hōʻike ana i kona manaʻo nui ʻo "ʻaʻole" ma ka puʻuwai o ka haku kī a ʻo "ʻaʻole" kahi ala e hoʻokō ai i kahi ola i hoʻokō ʻia. Ma ke kī, ʻōlelo ʻo Pure Leaf "ʻaʻole" i nā mea ʻono, nā mea ʻono, a me nā mea ʻē aʻe e hoʻomaikaʻi ʻole i kā mākou kī. I ke ola, ke ʻimi nei ʻo Pure Leaf i kahi honua kahi e ʻōlelo ai "ʻaʻole" ʻoi aku ka maʻalahi a ʻae ʻia i ka moʻomeheu, i mea e ʻimi ai i ke ola me ka ʻae ʻoi aku ka maikaʻi.
E like me nā mea ʻē aʻe o ka waihona, kā mākou mau haku kī kīwī ʻo Pure Leaf Lower Sugar me ka hoʻohana ʻana i nā meaʻai maikaʻi loa, ʻo ia hoʻi nā lau kī i ʻohi ʻia i kā lākou mea hou loa. Loaʻa i nā huahana Pure Leaf nā lau kī i hoʻopaʻa ʻia a hōʻiliʻili ʻia mai Rainforest Alliance Certified tea estates ma India, Kenya, Indonesia, a i ʻole Sri Lanka e hāʻawi i kā mākou mea kūʻai aku i nā ʻike kī maoli mai ka sip mua a hiki i ka hope.
He aha e lawe ʻia mai kēia ʻatikala:
- In life, Pure Leaf is in pursuit of a world in which saying “no “is both easier and more culturally acceptable, in order to pursue a life with more meaningful yeses.
- All Pure Leaf products contain tea leaves that are sustainably sourced and collected from Rainforest Alliance Certified tea estates in either India, Kenya, Indonesia, or Sri Lanka to give our consumers an authentic tea experiences from the first sip to the last.
- Now available in major retailers nationwide, the new line from Pure Leaf comes in three delicious flavors that are reduced sugar takes on Pure Leaf favorites — Subtly Sweet Black Tea, Subtly Sweet Peach, and Subtly Sweet Lemon.
