ʻO ka poʻe mākaʻikaʻi ʻoi aku ka maikaʻi ma mua o nā helu nui ka hōʻoia o ka Tourism Authority o Thailand no 2010, e like me ka TAT Kiaʻāina ʻo Suraphon Svetasreni a me Jutthaporn Rerngronasa i ka wā o ka ATF. Ua koho hou ʻia ʻo Mrs Rerngronasa i ka pule i hala ma ke ʻano he Hope Kiaʻāina no ke kālepa International akā e nānā ʻo ia i kēia manawa ma hope o nā mākeke lōʻihi. ʻO kahi Hope Kiaʻāina ʻelua, ʻo Sangsern Ngaorungsi e nānā i nā mākeke kūloko ma Asia a me ka Pākīpika. Ma ka wehewehe ʻana i ka māhele o nā hana, wehewehe ʻo TAT Kiaʻāina ʻo M. Svetasreni e loaʻa i nā ʻoihana kūʻai aku ka maikaʻi no ka mea e hiki i nā Hope Kiaʻāina ʻelua ke nānā aku i kahi wahi liʻiliʻi. E hoʻomau ʻia ka waihona kālā akā hiki ke hoʻopili ʻia i kekahi wahi a i ʻole e like me nā mea nui.
Ke hoʻomaka nei ʻo TAT i kahi hoʻolaha hou e loaʻa i nā malihini e noho lōʻihi ma ka ʻāina a i ʻole e hoʻolimalima hou aku i ko lākou noho ʻana. "Pono mākou e makaʻala e pili ana i kā mākou ulu ʻana i ka wā e hiki mai ana ke alo nei mākou i kēia manawa i ka paʻakikī e hoʻokele maikaʻi i kā mākou ulu. ʻAʻohe hemahema o ka poʻe makemake e hele. Eia naʻe, pono mākou e ʻimi i nā ala hou e huki ai i ka mākaʻikaʻi kiʻekiʻe e pōmaikaʻi ai i nā poʻe kūloko, "wahi a Svetasreni.
E hoʻihoʻi hou ʻo TAT i kāna hoʻolaha kūleʻa "Amazing Thailand, Amazing Value" ka mea e hoʻopiʻi nui ai i ka poʻe huakaʻi mai ka ʻāina ma o ka hoʻolaha ʻana i nā kūʻai a me nā kūʻai maikaʻi. He kiʻekiʻe nā mākeke Niche ma ka papahana TAT me ka hoʻolaha ʻana o ka mākaʻikaʻi olakino i nā ʻāina Middle-East aʻo nā huahana pili i ka Environment e hoʻolauna ʻia i nā mākeke ʻEulopa. Makemake nō hoʻi ʻo TAT e hoʻolauna i nā wahi huakaʻi hou i ka poʻe mākaʻikaʻi hou a me nā poʻe mākaʻikaʻi ʻōpio ʻoi aku ka makemake e ʻimi ma waho o nā kaapuni mākaʻikaʻi paʻa.
I kēia manawa, ʻike ʻo TAT kiaʻāina hou ʻo Suraphon Svetasreni e hoʻonui i ka noho ʻana o TAT ma ka pāpaho pūnaewele a ma ka pūnaewele me nā poʻe mākaʻikaʻi ʻōpio mai nā ʻāina i kūkulu ʻia ke kumu nui. Manaʻo ʻo TAT e ulu ka nui o nā mākaʻikaʻi honua ma kahi o 7 a 10% a ma kahi o 15.0 a 15.5 miliona i ka makahiki 2010. I ka makahiki 2009, hoʻolaha ke Kiaʻāina ma Brunei ua loaʻa iā Thailand he 14.06 miliona mau mākaʻikaʻi haole, ʻoi aku ka maikaʻi o ka hana ma mua o ka mea i manaʻo ʻia ma mua. ʻO ka emi wale nō o 1.2% ma mua o 2008. "I ka hapaha mua o 2009, ua hāʻule ka nui o ka hōʻea ʻana i ka ʻāina ma kahi o 20%", hoʻomanaʻo ʻo ia.
