ʻO ke Kuhina Kūʻai ʻo Jamaica e alakaʻi i ka Global Mega Marketing Blitz

E hoʻohauʻoli ʻia e ka nui o ka hoʻōla ʻana o ka ʻoihana mākaʻikaʻi o Jamaica mai ka hāʻule ʻana o COVID-19, ʻO Jamaica Huakaʻi Kuhina, Hon. Ua mākaukau ʻo Edmund Bartlett e hoʻomaka i kahi huakaʻi kūʻai honua e hoʻoikaika i ka hōʻea ʻana o nā malihini.

Hōʻike nā helu hōʻea "ʻo kēia hoʻoilo, e pani ana i ka hopena o ʻApelila, e ʻike ʻia ana ma mua o ka 70 pākēneka o ka hoʻihoʻi ʻana i ka huakaʻi ma Jamaica," Kuhina Bartlett i hōʻike ʻia i ka wā i nehinei (ʻApelila 20) i hoʻoheheʻe ʻia no ka hōkele ʻehiku o RIU ma Jamaica - ka 753-lumi RIU Aquarelle. Me ka poʻe holo moku holo moku, ke nānā nei ʻo Jamaica ma lalo o hoʻokahi miliona mau malihini kipa a me ka loaʻa kālā ma kahi o US $ 1.5 biliona.

Eia kekahi, "ʻoi aku ka maikaʻi o nā puke no ke kauwela ma mua o ka mua o COVID i 2019 a ke paʻi wale nei mākou i ka mākeke," wahi a Mr. Bartlett ma ke ʻano he prelude i ka hōʻike ʻana i kēia Pōʻalima (ʻApelila 22) haʻalele ʻo ia i ka mokupuni me kahi hui " e hoʻomaka i kahi hoʻolaha kūʻai mega ma ka honua holoʻokoʻa.

ʻO ka huakaʻi mua ma United Kingdom i kēia hopena pule ke hui pū ʻo ia me Kuhina no ka Culture, Gender, Entertainment and Sport, Hon. ʻO Olivia “Babsy” Grange i ka hoʻolaha ʻana i nā hana e hōʻailona ai i ke 60 makahiki o ke kūʻokoʻa o Jamaica.

E neʻe aku ka hui mākaʻikaʻi i New York e hoʻoulu i ka huakaʻi mai ka US Northeastern Seaboard, me New Jersey, Connecticut, e hoʻonui ana i Boston.

"A laila haʻalele mākou mai laila a pā mākou i ka mākeke hou o ka Middle East. Ke hui nei mākou me nā mokulele mega āpau, me Emirates, Etihad, Qatar, SAL a ke hele nei mākou i Riyadh e hui pū me King Khalid, kā lākou hui mokulele nui, makemake e wehe i 225 mau ʻīpuka hou a makemake mākou iā Jamaica. i loko o kēlā," wahi a Kuhina Bartlett.

Hoʻokomo pū ʻia ka huakaʻi i kahi hālāwai me nā ʻelele o ka Royal Jordanian Airlines, ʻoiai ua ʻōwili ʻia kahi hoʻolālā e hoʻokumu iā Jamaica ma ke ʻano he hub no ka mākeke Middle East no ka Caribbean a me ʻAmelika.

Me nā hoʻomaha ma waena, e hele pū ka huakaʻi kūʻai aku i ʻApelika, Kanada, ʻEulopa a me Latin America.

I ka pau ʻana o ka mākeke kūʻai honua ma ʻOkakopa, manaʻo ʻo Kuhina Bartlett e hoʻopaʻa ʻia nā ʻaelike no kahi lumi hōkele hou 8,000 hou ma Jamaica.

ʻO ka hāʻawi ʻana i ka haʻiʻōlelo koʻikoʻi ma ka ʻaha haʻihaʻi honua, ʻo ke Kuhina Nui, ka Hon. Ua hoʻomaikaʻi ʻo Andrew Holness i nā hōkele ʻo RIU no ka hoʻopukapuka kālā ʻana i ʻehiku mau hōkele ma Jamaica i 21 mau makahiki, me ka wehewehe ʻana iā ia he hana kupaianaha.

Ua kono ʻo ia i ka Luna Nui o ka hui, ʻo Carmen Riu e ʻimi i ke kūkulu ʻana i kahi hōkele ʻewalu ma ke kahakai hema-hikina, kahi a Jamaica e hoʻomohala nei no kahi ʻano ʻike mākaʻikaʻi.

"Ua lilo ka mākaʻikaʻi a me ka hoʻokipa i mea nui loa iā mākou ma Jamaica nei, mahalo i nā hoʻopukapuka e like me (ʻo) ka ʻohana Riu, ua lilo kā mākou huahana mākaʻikaʻi i wahi i ʻimi ʻia ma ka ʻāina Caribbean," wahi a Mr. Holness. Ua ʻōlelo ʻo ia i nā makahiki i hoʻonui nui ʻia ka ʻoihana mākaʻikaʻi "no ka mea ʻo ka ʻoiaʻiʻo ua kālele ke aupuni i ka ʻoihana, hāʻawi i ke alakaʻi a me ke alakaʻi a me ke koʻikoʻi i ka ʻoihana."

Ua ʻōlelo ʻo Señora Riu i kēia manawa he 3,500 lumi o ka hui ma Jamaica a hoʻohana i nā limahana 2,200. I ka wā i pani ʻia ai ka maʻi maʻi COVID-19, ua hoʻoponopono hou ʻia nā hōkele ʻo RIU Montego Bay a me RIU Ocho Rios, a ua hōʻano hou ʻia kā lākou mau hōkele a pau ma Jamaica me nā lawelawe hou e hāʻawi ʻia ana.