Ma mua o kēia lā, ua hana ʻo ia i kēia ʻōlelo i ka wā o ka Jamaica Vacations Limited (JAMVAC) Executive Management and Board Retreat, i mālama ʻia ma Royalton Blue Waters ma Trelawny.
"ʻO kā mākou manaʻo e hōʻoia i kēlā Iāmeka loaʻa iā 3 miliona mau mea holo moku i ka makahiki 2025. Ua kūkulu mākou i ka ʻoihana, a e hana hou mākou i nā hana ma ka mākeke no ka hoʻokō ʻana i kēia pahuhopu koʻikoʻi, "wahi a Bartlett.
"ʻO ka ikaika a ka Jamaica Tourist Board a me JAMVAC e hoʻokomo ai i ka mākeke e hoʻonoho iā Jamaica, ʻaʻole wale ma ke ʻano he huakaʻi Caribbean i koho ʻia, akā he wahi hoihoi i ka poʻe ma ʻEulopa, a me Asia a me. ka Middle East," i hoʻohui ai ʻo ia.
Ua ʻike ʻo Bartlett e hoʻomau ʻo JAMVAC e hana pū me ka Port Authority o Jamaica, ka Jamaica Tourist Board (JTB), a me ka Tourism Product Development Company (TPDCo) e hoʻokō i kēia pahuhopu.
Hiki mai ka lono hoʻokipa ma waena o nā hōʻike e pili ana ka moku moku holo moana, i wehe hou ʻia i ʻAukake, e ulu mau ana. Ua hōʻike ka Planning Institute of Jamaica (PIOJ) he 8,379 ka nui o nā poʻe holo moku mai 5 mau moku no nā mahina ʻo ʻAukake a me Kepakemapa, ʻaʻohe mea i ka manawa like o 2020. Ua manaʻo ʻia ua hoʻonui ʻia e 114.7% no Iulai a i Kepakemapa o 2021, ke hoʻohālikelike ʻia me ka manawa like no 2020. Ua hoʻonui ʻia ka poʻe malihini kipa no nā mahina o Iulai a me ʻAukake 2021 e 293.3%, ma luna o ka manawa like no 2020.
ʻO JAMVAC kahi hui lehulehu o ka Ministry of Tourism a ua hoʻokumu ʻia i ka makahiki 1978. Mālama ʻo ia i ka mokulele mokulele a me nā palapala holo moku. ʻO kāna kauoha ʻo ia ka hana ʻana i nā kūlana no ka ulu ʻana o nā helu kipa o Jamaica i ka wikiwiki. Ke manaʻo nei hoʻi e hoʻolako, pale, a hoʻonui i ka hiki o ka ea ma nā ala ʻelua i hoʻonohonoho ʻia a me nā ala hoʻolimalima ma o ka hui pū ʻana me nā mea lawe hou e kū nei a hiki ke hōʻoia i ka hiki ke kūpono i kēlā me kēia ala. Eia kekahi, kūʻai pololei ʻo ia i nā ʻoihana holo moku, noi i nā kelepona i nā awa o Jamaica mai nā laina holo moku, a e hōʻoia i ka maikaʻi o nā ʻike o nā poʻe holo uka.
Hoʻomalu ʻia ʻo JAMVAC e kahi Papa Hoʻokele, i alakaʻi ʻia e Bertram Wright, a ʻo Joy Roberts ka Luna Hoʻokele o kēia manawa.
He aha e lawe ʻia mai kēia ʻatikala:
- “The energy that both the Jamaica Tourist Board and JAMVAC will be putting into the market will be to position Jamaica, not just as a Caribbean destination of choice, but a destination that is attractive to people in Europe in particular, as well as Asia and the Middle East,”.
- The Planning Institute of Jamaica (PIOJ) has reported that cruise passengers totaled 8,379 from 5 ships for the months of August and September, relative to none during the corresponding period of 2020.
- We have built out the infrastructure, and we are going to do further work in the marketplace in order to accomplish this important objective,”.
