FLORENCE, Italia - BTC, ʻo ia wale nō ka hōʻikeʻike Italia i hoʻolaʻa ʻia i nā hui a me nā ʻoihana hoʻoikaika, e hana ʻia ma Florence ma Fortezza da Basso mai Nowemapa 11 a 12.
ʻO nā noiʻi hou loa a Osservatorio Congressuale Italiano i ʻike ʻia ʻo ke koi no nā hālāwai ma Italia e hilinaʻi nui ʻia ma ka ʻāpana hui (64 pakeneka), a laila ma nā hui ʻepekema (13 pakeneka), nā kino politika (12 pakeneka) a me nā hui ʻē aʻe (11 pakeneka) . No laila, ʻo Italia ka huakaʻi no ka nui o nā ʻano hanana hanana: nā hui, nā huakaʻi hoʻoikaika a me nā hanana hui, a me nā ʻaha kūkā ʻoihana (ʻoi loa no ka ʻoihana lapaʻau, e ʻike mau ana i kahi hapa nui o ka loaʻa kālā no ka ʻoihana hālāwai o Italia. ʻoiai ka emi ʻana o nā kākoʻo lāʻau lapaʻau), a me nā ʻaha kūkā politika a me nā hui.
ʻOiai ua hoʻopilikia ʻia i nā makahiki i hala iho nei e ka emi ʻana o ka waihona kālā, hiki i ka ʻāpana hui ke helu no ka nui o 48.7 pakeneka o ka nui o ka hele ʻana i ka hālāwai kūkā. No laila, ʻaʻole ia he mea kupanaha no ka hele ʻana mai o nā mea hōʻike hou mai nā ʻāina ʻē. No ka laʻana, ke kānalua nei ʻo Switzerland i kona hele ʻana i kēia makahiki ma o ka hoʻoikaika ʻana o Ticino Tourism, me ʻehā mau mea hōʻikeʻike hou: ka hōkele ʻo Astoria Betriebs (Lucerne), Hotel Seepark a me Interlaken Congress & Events (ʻelua o Interlaken) a me Lugano Convention Bureau.
"Ke nānā nui nei mākou i nā mea hōʻikeʻike ʻē aʻe, no ka mea, manaʻo mākou ua kūlike lākou i kahi koi e like me ko Italia, e ʻimi mau ana i nā wahi nani," ʻo Nadia Colaiuda, ka luna hoʻomalu o Viaggi & Incentive, he hui Triumph Group International, co-organizer a me ka hoa o BTC , wahi a. "He ʻekolu kā mākou keʻena ma waho (ma Lākana, Brussels a me Shanghai), ka helu like me mākou ma Italia."
He aha e lawe ʻia mai kēia ʻatikala:
- conventions, incentive trips and team-building events, as well as professional conferences (especially for the medical industry, which still accounts for a substantial portion of revenue for Italy's meetings industry, despite the decline in pharmaceutical sponsorships), and political and association congresses.
- The most recent surveys by Osservatorio Congressuale Italiano found that the demand for meetings in Italy primarily depends on the corporate segment (64 percent), and then on scientific associations (13 percent), political bodies (12 percent) and other associations (11 percent).
- BTC, the only Italian exhibition dedicated to the meetings and incentives industry, is set to take place in Florence at the Fortezza da Basso from November 11 to 12.
