Ua hoʻi mai ka hoʻolauleʻa mele kauwela a MTV makahiki makahiki - Isle o MTV Malta - a ua hōʻoia ʻia ka laina mea pena kiʻi o kēia makahiki. E hui pū kēia hanana i nā hōkū nunui e like me Jason Derulo, Hailee Steinfeld a me Sigala, e hōʻike ana i nā leo ola mai Paloma Faith a me Ella Eyre, me nā poʻo poʻo DJ Duo Dimitri Vegas a me Mike. E hoʻi ana ka pilina ʻo MTV me ka Malta Tourism Authority i ka mokupuni sun-lit no ka makahiki ʻumikūmālua i kēia manawa.
ʻO ka mokupuni ʻo MTV Malta kekahi o nā ʻahaʻaina mele ola manuahi nui ʻole o ʻEulopa, kahi e ʻumeʻume ai i nā mākaʻikaʻi he mau kaukani i kēlā me kēia makahiki a ʻoi aku ka nānā ʻana ma MTV ma ka home. E mālama ʻia ka mokupuni ʻo MTV ma ka lā 27 o Iune, 2018, ma loko o ka Mele Mele ʻo Malta e hala ana ma Iulai 1.
ʻO DJ Duo Dimitri Vegas lāua e like me Mike, ka mea i koho ʻia ma ka helu 1 a me 2 ma ka papa inoa ʻo DJ Mag's Top 100 DJ mai ka 2014-2017, e hula ana ka lehulehu me kā lākou smash hit "Tremor." ʻO Jason Derulo, kekahi hōkū nunui e hoʻokani nei ma ka hōʻike, ʻo ia nō e hoʻokani i kāna mau mele kiʻekiʻe a pau me "Swalla," nona ka ʻike ma kahi o hoʻokahi biliona mau manaʻo ma YouTube. E hoʻokani pū ana nō hoʻi ka hōkū ʻo Hailee Steinfeld, e hoʻokani nei i kāna mau hits like loa e like me, "Love Myself," "Starving," and "Most Girls. ʻO Sigala, he DJ Pelekane a he mea haku mele, nāna i lawe i ka ʻoihana mele e ka ʻino ma 2015 me kāna mele mua "Easy Love," e hana pū kekahi.
E paʻi ʻia a hoʻoponopono ʻia ʻo Isle of MTV Malta i kahi kūikawā 60 mau minuke e hoʻolaha ʻia ma nā kahawai MTV 20 ma ʻEulopa. E kākoʻo ʻia ka hōʻike ma nā kahua pāʻoihana kaiapili MTV a me ka pūnaewele puni honua. Ma ke ʻano o kahi hoʻolaha hoʻolaha hoʻohui nui, e kākoʻo ʻia ka ʻaha mele Isle of MTV Malta e nā ʻoihana kūʻai aku, ʻo ia mau mea a pau e alakaʻi i ka ʻike o ka hanana a me ka hoʻohana ʻana i ka inoa kaulana kaulana o ka honua a me ka ʻike ʻōpio kūʻokoʻa, e hoʻopaʻa hou a hoʻolaha. ʻO ke kūlana o Malta ma ke ʻano he wahi hoʻomaha no ka poʻe ʻōpio. I loko o nā makahiki he ʻumi i mālama ʻia ai ʻo Isle of MTV ma Malta, ua hoʻonui ʻia ka heluna o ka poʻe kipa i ka mokupuni ma lalo o ka makahiki 24 e 120% a i kēia manawa he 20% o nā mākaʻikaʻi āpau.
Wahi a Michelle Buttigieg, MTA ʻAmelika Hui Pū ʻIa ʻĀkau, "ke lilo nei ka mokupuni ʻo MTV Malta i kahi kiʻi nui no nā millennial mai US a me Kanada pū kekahi. ʻOluʻolu loa kēia makahiki no nā malihini kipa ma muli o nā hanana ʻē aʻe āpau e pili ana i ka hoʻolauleʻa makahiki o Valletta European Capital of Culture 2018. "
He aha e lawe ʻia mai kēia ʻatikala:
- As part of an extensive integrated marketing campaign, the Isle of MTV Malta concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV's world-renowned brand and unique youth insight, to further cement and promote Malta's position as a holiday destination for young people.
- Over the ten years that Isle of MTV has been held in Malta, the number of visitors to the island under the age of 24 has increased by 120% and now accounts for 20% of all tourists.
- The Isle of MTV Malta is one of Europe's biggest free live music festivals, which attracts thousands of visitors every year and even more watching on MTV at home.
