Kau ka IMEX Kulekele Forum i mua a me kahi kikowaena i ka wā e hiki mai ana

E ʻimi nā mea hana kulekele mai nā aupuni aupuni a me nā ʻāpana o ka honua holoʻokoʻa i ka Business of Placemaking me nā alakaʻi alakaʻi ʻoihana hanana hanana ʻoihana ma ka IMEX Policy Forum o kēia makahiki.

I kēia makahiki e mālama ʻia ka Forum makahiki ma InterContinental Hotel Frankfurt ma ka Pōʻalua 21 Mei, ka lā mua o IMEX ma Frankfurt 2019.

ʻO ka IMEX Policy Forum kahi e hoʻopili ai nā hanana ʻoihana a me nā mea hana kulekele aupuni i kēlā me kēia makahiki a kaʻana like i nā ʻike pehea e hiki ai i nā hanana e like me nā ʻaha kūkā, nā hālāwai a me nā huakaʻi hoʻoikaika ke hana nui i nā ʻoihana aupuni a me ka ʻāina.

Ua helu ʻia ka nui o kēia hāʻawi. Wahi a ka Global Economic Significance of Business Events, ʻo ka noiʻi mua loa ma ka honua holoʻokoʻa mai ka Events Industry Council (EIC) a alakaʻi ʻia e Oxford Economics, ʻo ka hoʻolilo pololei o ka hālāwai a me ka ʻoihana hanana ma ka honua holoʻokoʻa ma 2017 ua ʻoi aku ma mua o US $ 1.03 trillion, e like me ka ʻāpana uila mea kūʻai aku i ka nui.

Hoʻohana i ka pilina ma waena o nā hanana ʻoihana a me ka hoʻokele waiwai hou

Loaʻa i nā poʻe a pau ka manawa e kipa aku ai i ka hōʻike IMEX i ke kakahiaka. I ka ʻauinalā, e komo nā kuhina i kono ʻia a me nā ʻelele politika koʻikoʻi i kahi kūkākūkā aupuni aupuni me ka hui pū ʻana me ka United Nations World Tourism Organization (UNWTO) i alakaʻi ʻia e Martin Sirk o Sirk Serendipity. Ma ka manawa like ʻo Polofesa Greg Clark CBE, ke kākā'ōlelo kaulana o ka honua ma nā kūlanakauhale e hoʻomaʻamaʻa i kahi papa hana o ke kūlanakauhale i hoʻolālā ʻia no nā mea hana kulekele kūloko, kaona a me ka ʻāina a me nā ʻelele huakaʻi, e ʻimi ana i 'nā hālāwai ʻoihana a me ka hoʻokele waiwai hou.'

Ke kālailai ʻana i ka manawa ʻoihana no ka hana ʻana i ke kūlanakauhale

E hoʻokomo ʻia ka Business of Placemaking i ka wā e hōʻike ʻia ai ka ʻōlelo koʻikoʻi e Dr Julie Grail, he loea alakaʻi a me ka mea haʻi ʻōlelo no ka hui ʻana a me ka hoʻokele wahi a me ke kākā'ōlelo kūikawā ma nā ʻāpana Hoʻonui ʻoihana ma ka Institute of Place Management ma Manchester Metropolitan University. ʻO Julie, ka mea i komo i ka mālama ʻana i nā wahi no ʻelua mau makahiki a me ka hapa, ua hana ʻo ia i nā makahiki i hala iho nei ma nā hana honua ma Australia, New Zealand, ʻAmelika Hema, ʻEulopa a me ʻAmelika Hui Pū ʻIa.

ʻO ka mea hou i kēia makahiki, e hōʻike ana ka Kūkākūkā Alakaʻi Interactive i kahi papa i kono ʻia e hōʻike i nā haʻawina hihia mai ka hiʻohiʻona o ka politika, ka hoʻolālā kūlanakauhale a me nā mea e pili ana i nā wahi i hoʻokani i nā kuleana koʻikoʻi i ka hana ʻana i nā moʻolelo kūleʻa. E hoʻoponopono ʻia ke kūkākūkā e ka mea kākau moʻolelo ʻoihana alakaʻi a me ke kākāʻōlelo media Ursula Errington a e hāʻawi nui i nā manawa kūpono no ka poʻe āpau e hāʻawi i nā kūkākūkā.

I kēlā me kēia makahiki, mahalo ka poʻe ʻelele kālaiʻāina i ka hanana, me ka ʻōlelo ʻana i ka waiwai o ke aʻo ʻana mai ko lākou mau hoa ma nā ʻāina ʻē aʻe a mai nā hui ʻoihana loea e pili ana i nā pōmaikaʻi o ka hoʻomohala waiwai a me ka mākaʻikaʻi ʻoihana e hiki ke lawe mai i ka hoʻopukapuka ʻana i nā hanana ʻoihana.

Ua ʻōlelo ʻo Carina Bauer, Luna Nui o ka IMEX Group; “ʻO ka placemaking kahi manaʻo i hoʻomaopopo lōʻihi ʻia a ʻapo ʻia e kekahi mau mea hoʻolālā kūlanakauhale a me nā mea hoʻomohala like akā i kēia manawa ua hoʻomaopopo ka ʻoihana hui a me nā hanana i ka mana a me ke koʻikoʻi o ke komo ʻana i kēia mau kamaʻilio. Hōʻike ka papa hana o kēia makahiki i ka manaʻo e like me kahi kikoʻī: he ʻike e hiki i ka ʻoihana hanana hanana - a pono - e ʻōlelo i mea e hoʻoikaika ai i nā hoʻolālā kūlanakauhale a i ʻole nā ​​​​hoʻoholo wahi. E alakaʻi ka Forum o kēia makahiki ma ka laʻana a hōʻike i ke ala. Me kāna ʻano hou hiki i nā mea āpau ke hāʻawi piha i kahi kūkākūkā ola a loaʻa nā ʻike waiwai mai nā haʻawina hihia. "

Hoʻonohonoho ʻia ma lalo o ka mana o ka Hui Hui Hui Hui Pū ʻIa (JMIC), ʻo ka IMEX Policy Forum nā hoa kākoʻo ʻo Association Internationale des Palais de Congres (AIPC), European Cities Marketing (ECM), ICCA, The Iceberg a me UNWTO. Kākoʻo ʻia ka Forum e Turisme de Barcelona, ​​Business Events Sydney, German Convention Bureau, Geneva Convention Bureau, Messe Frankfurt a me nā Hui Mean Business Coalition.