FRANKFURT, Kelemānia - Ma o nā hana kūʻai hoʻolālā hoʻolālā ua ulu ka MICE ma Iceland e 25% mai 2013 a ʻo ka ulu makahiki ma 2015 he 11%.
I kēia mau makahiki i hala iho nei, ua loaʻa i ke koʻikoʻi o ka hāʻawi kālā a me ka hoʻokele waiwai o ka mākeke MICE i waena o ke aupuni Icelandic. Hōʻike ʻia kēia ma ka hui ʻana o ka ʻāina a me ke ao holoʻokoʻa a no ke aha i noi ʻia ai kā mākou Kuhina ʻOihana a me Kālepa ʻo Ragnheidur Elín Árnadóttir e alakaʻi i ka Politicians Forum ma IMEX 2016 ma Frankfurt, a me ke komo ʻana i kahi hoʻopaʻapaʻa ākea e pili ana i ka ʻoihana hui honua.
Ua lilo koke ʻo Reykjavík, ʻo Iceland i wahi kaulana a puni ka makahiki no nā hālāwai, nā mea hoʻoikaika, nā hālāwai kūkā a me nā hanana (MICE) ma ʻEulopa. Aia ma waena o ʻAmelika ʻAmelika a me ʻEulopa, ke koho nei ka nui o nā hui honua a me nā hui iā Reykjavik no kona wahi kūpono, nā wahi hoihoi, nā meaʻai nui, nā hōkele ʻoluʻolu a me ka moʻomeheu ulu.
Hāʻawi ka heluna kiʻekiʻe o nā mokulele i nā mokulele pololei i Keflavik International Airport, a me he mea lā ua hoʻohui ʻia nā pilina hou i kēlā me kēia lā. Hoʻoulu ka ʻano Icelandic ma o kona nani, ikaika a me nā ʻano like ʻole a hāʻawi i ka hoʻoulu ʻana e pono ai e hoʻokomo i ka noʻonoʻo a me ka hana hou i nā hālāwai a me nā hanana.
He aha e lawe ʻia mai kēia ʻatikala:
- This is reflected in national and international collaboration and why our Minister of Industry and Commerce Ragnheidur Elín Árnadóttir was asked to chair the Politicians Forum at IMEX 2016 in Frankfurt, as well as taking part in an open debate on topics relating to the international meetings industry.
- The Icelandic nature is inspiring through its beauty, energy and diversity and supplies the stimulation needed to inject creativity and innovation to meetings and events.
- In recent years the importance of the social and economic contribution of the MICE market has gained more interest among the Icelandic government.
