Ua hoʻokuʻu ʻia kahi hōʻike hōʻike ʻo Length-of-Stay (LOS) hou i kēia lā, e nānā ana i nā kumukūʻai o 50,000 mau hōkele ma ka honua holoʻokoʻa, e pili ana i ka ʻikepili i loaʻa mai ka papahana ʻo Insight's Rate Insight. Hāʻawi ka hōʻike i kahi anamanaʻo ākea e pili ana i ka nui o nā hōkele e pili ana i kahi pae o ka hōʻemi ʻana i hoʻihoʻi no ka nui o nā pō i hōʻoia ʻia (LOS uku hoʻēmi), pehea ka manawa a lākou e noi ai, ka nui o nā uku hōʻemi, a he aha nā lawe nui i hiki ke lawe ʻia mai kēia mau mea. nā hoʻolālā ʻokoʻa.
Mai ʻAsia a Latin America, hoʻokahi hiʻohiʻona i ʻike ʻia i waena o nā hōkele 51,075 i kālailai ʻia ma ka honua holoʻokoʻa kahi hapa nui o nā hōkele (63%) aneane pili ʻole i kekahi ʻano uku hoemi LOS. No nā 37% e hāʻawi nei i nā uku LOS, he uku hoemi he 71% no 10 a ʻoi paha mau lā i ka manawa i nānā ʻia. Ma ke ʻano holoʻokoʻa, ʻokoʻa ke alapine o nā hōkele e noi ana i nā hoʻēmi like ʻole, i kekahi mau hanana me ka nui loa, me nā uku hoʻoliʻiliʻi e noi pinepine ʻia, e nā kaulahao nui, ukali ʻia e nā hōkele ʻo 3 a me 5 hōkū.
"Ma ke ʻano he poʻokela o ka poʻe hōkele, ʻo kā mākou kikoʻī maoli ka mea e kōkua ai i nā luna loaʻa kālā e ʻike pono a ʻike i nā mea e hana nei a ma kahi a lākou e ʻeha nei, no laila hiki iā lākou ke hoʻokele hope loa i nā puke a me nā loaʻa kālā," i ʻōlelo ʻia ʻo Gino Engels, CCO o OTA Insight. "He mea hiki ʻole ke pale ʻia ke kumu kūʻai no ka hoʻokele kālā o kēlā me kēia lā o ka nui o nā hōkele, ma muli o ka loli ʻana o ka lako a me ka noi. ʻO ka hoʻohui ʻana i nā hana hoʻēmi lōʻihi-o-noho i kā lākou kumu kūʻai a me ka pahu hana hoʻolauna he hana pono ia o ka hoʻoulu ʻana i ka noho ma nā wā haʻahaʻa haʻahaʻa, a he mea nui ia e noʻonoʻo ai i ka hoʻolālā ʻana i kahi kumumanaʻo kumu kūʻai.
Ma waena o nā hōʻike nui ʻē aʻe o ka hōʻike.
- ʻO ka hapa nui o nā hōkele e noi ana i kahi uku hoʻēmi ʻo LOS ʻaʻole ia e noi i hoʻokahi kiʻekiʻe ma mua o 15 pakeneka.
- Hiki ke hōʻuluʻulu ʻia kekahi mau kaulahao hōkele e nā alapine hōʻemi maʻamau like, akā ʻo ke ʻano o nā hōkele ma waena o kēlā me kēia kaulahao e hoʻoliʻiliʻi nui.
- ʻO ka hapa nui o nā hōkele kaulahao me LOS hōʻemi hoʻolālā hoʻolālā ma waena o 30 a 65% pākēneka o ka manawa.
- ʻO ka pākēneka o nā hōkele e hōʻemi mau ana iā LOS (ma ka liʻiliʻi he 10 LOS lā hōʻemi) ma ka ʻāina ʻo:
o ʻAmelika Hema - 36%
o Hikina Waena - 29%
o Asia - 28%
o Nuhōlani a me Nūhōlani - 21%
o ʻEulopa - 15%
o LATAM - 12%
Ke Koʻikoʻo
Hoʻohālikelike ʻo OTA Insight i ʻekolu mau kumukūʻai hoʻokahi pō hoʻokahi i kēlā me kēia waiwai me ke kumukūʻai no ka lōʻihi o ka noho ʻana i ʻekolu mau pō, e kālailai ʻia ana e kēlā me kēia ʻano o ke keʻena, e lawe ana i ʻelua mau kānaka, a me nā kumukūʻai maʻalahi maʻalahi. Hoʻohālikelike ʻia nā nui hōʻemi a me nā alapine hōʻemi ma muli o kēia mau laʻana.
- Ka helu o nā hōkele ma kahi o 30 mau lā kumukūʻai e hiki mai ana i hoʻolaha ʻia ma ka lā i hoʻomaka ʻia ai ka hōʻike: 51,075
- ʻO kēlā mau hōkele me nā hoʻēmi LOS me nā lā he 10 i emi iho ka uku no ka lōʻihi o ka noho ʻana: 13,237
Hoʻokumu ʻia nā hopena i hōʻike ʻia i loko o ka hōʻike e pili ana i ka ʻikepili i loaʻa mai ka papahana ʻo OTA Insight's Rate Insight, kahi e hāʻawi ai i ka poʻe hōkele i ka manawa kūpono i ke kaʻina o kēia manawa, nā wā e hiki mai ana a me nā wā i hala a me nā kumu ʻē aʻe e hoʻopili ana i ka noi no kā lākou lumi hōkele. No ka ʻike hou aku e pili ana i kēia mau ʻike, hoʻoiho i ka hōʻike piha ma aneʻi.
He aha e lawe ʻia mai kēia ʻatikala:
- The report provides a comprehensive analysis on the number of hotels that apply a level of discounting in return for a guaranteed number of nights (LOS discount), how often they apply it, the size of discounts, and what key takeaways can be extracted from these different strategies.
- The conclusions featured in the report are based on data derived from OTA Insight's Rate Insight platform, which provides hoteliers with real-time access to current, future and past rates and other factors impacting demand for their hotel rooms.
- Adding length-of-stay discount tactics to their pricing and promotional toolbox is an effective method of driving up occupancy during periods of low demand, and should be a key consideration when planning out a pricing strategy”.
