Ua hoʻopau ʻia ka 2020 Hong Kong Wine & Dine Festival i nehinei. ʻO ia ka manawa mua i lawe ai ka Hong Kong Tourism Board (HKTB) i kahi ʻano "online + offline" no ka hanana, e hōʻoia ana e hiki i ka lehulehu ke komo me ka hopohopo ʻole e pili ana i ka maʻi maʻi Covid-19. Iloko o na pule elima i malama ia ai. ua piha ka ʻahaʻaina i nā ʻike gastronomic no ka lehulehu a me ka lehulehu.
ʻIke ʻia nā papa haʻawina pūnaewele ma kahi o 850,000 mau manawa
ʻO ka Online Masterclasses - he "mea hoʻohui" hou o ka Hong Kong Wine & Dine Festival i kēia makahiki - ua lilo i papahana hele-i ka home no nā poʻe he nui i ka wā o ka maʻi maʻi Covid-19. He 34 mau papa i mālama ʻia i ʻekolu pule pule, e hoʻopuka ana ma kahi o 850,000 mau manaʻo. Ma kahi o 30% o ka poʻe nānā mai nā mākeke pōkole a lōʻihi, e like me India, Taiwan, UK, Farani, US a me Kanada.
ʻO nā papa haʻahaʻa punaewele kaulana loa, ʻo ia ka hōʻikeʻike kuke ʻana “Ah Yat Fried Rice” a ka Luna Hoʻokele o Forum Restaurant ʻo Adam Wong; ʻo ka papa hana paʻa ʻana i ka pia a me ka papa hana paʻi paʻi na Young Master Brewery a me Monsieur CHATTÉ; a me "Art of Blending: When Johnnie Walker Meets Coffee" na ka hui honua-class mixologist Antonio Lai a me Timmy Lam barista kofe.
ʻOiai ua pau nā Masterclasses ola a pau, aia nā wikiō piha e ʻike ma ka pūnaewele hanana https://winedinefestival.discoverhongkong.com.
Loaʻa nā papa ʻaina lawe / lawe ʻana a me nā makana ʻai me ka pane maikaʻi
Ua hoʻomau ka Hong Kong Wine & Dine Festival i kēia makahiki i nā manawa kūpono no nā mea kūʻai waina a me ka ʻāpana ʻaina e hoʻolaha i kā lākou huahana a me nā ʻoihana. No ka laʻana, ua hui pū ka HKTB me nā hōkele kiʻekiʻe a me nā hale ʻaina kaulana e hōʻike i nā menus 30 no ka lawe ʻana a i ʻole ka lawe ʻana, ʻo ka hapa nui o ia mau mea i kūʻokoʻa i ka Festival, me kahi papa kīʻaha ahiahi kūikawā i hoʻolālā ʻia e Grand Hyatt Hong Kong. Ua ʻōlelo ʻo Ms. Eva Kwok ka Luna Hoʻokele o Marketing Communications o ka hōkele, “Ua kūʻai maikaʻi ʻia ke kīʻaha kīʻaha manawa palena wale ma mua o kā mākou i manaʻo ai. ʻOiai ke ʻai liʻiliʻi nei ka poʻe Hong Kong i kēia mau lā, ua huki ʻia lākou e ka meaʻai nani.
Ua hui pū ka HKTB me nā papa ʻaina a me nā hui e hoʻolalelale i nā makana ma luna o 500 mau hale ʻaina e hoʻoulu ai i ka ʻoihana kūloko, a ʻoi aku ma mua o 10,000 mau palapala hoʻopaʻa inoa i ka manawa i mālama ʻia ai ʻo Covid-19. "Ma o ke kahua hoʻolaha hoʻolaha o ka HKTB, ua loaʻa i ka nui o kā mākou mau hale ʻaina i komo i nā mea i hoʻopaʻa ʻia ma mua o ka mea i manaʻo ʻia a hōʻea i nā ʻāpana mea kūʻai aku hou," wahi a Mr. Ryan So, Luna Hoʻokele o ka Business Development Greater Bay Area a me Hong Kong o Dining City, kekahi o nā hui hoa o ka Festival. .
Hoʻomau ka hoʻolaha ʻana o Hong Kong ma nā mākeke malihini
Ua alakaʻi ka HKTB i nā hoʻolaha ma nā mākeke kumu kipa me ka nānā ʻana i ka hoʻonui ʻana i ke kiʻi o Hong Kong ma ke ʻano he kumu kūʻai ʻai. Ua hoʻonohonoho ʻo ia i nā ʻano hana waina-a-ʻai ma ka pūnaewele no kahi kokoke i 100 mau mea nūpepa mai nā mākeke lōʻihi a pōkole, e like me nā hiʻohiʻona o nā Online Masterclasses, kahi huakaʻi alakaʻi moʻomeheu ʻaina virtual, a me nā nīnauele a me ka launa pū ʻana me Hong kaulana. ʻO nā chef Kong a me nā mea hoʻokae waina. ʻOiai ʻaʻole hiki i ka pāpāho honua ma Hong Kong ma ke kino, ua hiki nō iā lākou ke aʻo e pili ana i ka moʻomeheu meaʻai o ke kūlanakauhale a loaʻa i nā nūhou hou e pili ana i kāna wahi ʻai.
Ua alakaʻi ʻo Christian Yang, chef kaulana o Hong Kong i kahi huakaʻi ʻai meaʻai ma ka pūnaewele e hoʻolaha i ka moʻomeheu ʻaina kūloko o Hong Kong i ka media o waho.
He aha e lawe ʻia mai kēia ʻatikala:
- It arranged a series of online wine-and-dine activities for nearly 100 journalists from the long- and short-haul markets, such as previews of the Online Masterclasses, a virtual dining culture guided tour, and interviews and interaction with well-known Hong Kong chefs and wine critics.
- The HKTB partnered with dining platforms and associations to roll out offers at over 500 dining outlets to stimulate the local economy, resulting in more than 10,000 reservation bookings at a time when Covid-19 was under control.
- For example, the HKTB collaborated with top hotels and popular restaurants to present 30 menus for delivery or takeaway, many of which were exclusive to the Festival, including a special afternoon tea set designed by Grand Hyatt Hong Kong.
