Inā ʻoe i ʻimi i kahi hōkele ma ka pūnaewele a koho ʻia ʻo Choice Hotels, Hilton, Hyatt, InterContinental, Marriott, a me Wyndham paha, ua loaʻa paha ʻoe i loko o kahi pūnaewele kipi e hoʻopunipuni ai i nā malihini hōkele e hoʻopaʻa ana i kēia mau hōkele.
Ke ʻimi nei i kahi hōkele ma Google, Bing, a i ʻole ma nā pūnaewele i lawelawe ʻia e nā puke hoʻokoe e like me ʻOtaku paha i kumu e uku hou aku ai no ka lumi hōkele. Aia kahi manawa e hoʻihoʻi i kāu kālā.
Ua wehe aʻe kahi hoʻopiʻi hoʻopiʻi papa hou an hoʻolālā antitrust e nā kaulahao hōkele nui, me Nā Hōkele Koho, Hilton, Hyatt, InterContinental, Marriott, a me Wyndham, e hoʻopiʻi ana ua kipi lākou e hōʻemi i ka hoʻokūkū a hoʻonui i nā kumukūʻai o nā mea kūʻai, e like me kā Hagens Berman.
Wahi a nā loio, ua hoʻopilikia ʻia nā miliona o nā mea kūʻai e nā makahiki lōʻihi, nā hana anti-hoʻokūkū i loaʻa iā lākou i mau piliona kālā. ʻO ka hoʻopiʻi, i hoʻopiʻi ʻia ma Malaki 19, 2018, i ka ʻAha Hoʻokolokolo ʻAmelika no ka ʻĀkau ʻĀkau o ʻIlika e ʻōlelo ana ua hana nā mea i hoʻopiʻi ʻia i kahi ʻaelike kūʻē e hoʻopau i ka hoʻolaha ʻana i nā huaʻōlelo kuʻina i ka ʻimi ʻana i nā huaʻōlelo kūʻē. ʻO kēia hoʻi, e like me ka hoʻopiʻi, hoʻonele i nā mea kūʻai mai ke kahe manuahi o ka ʻike hoʻokūkū, hoʻonui i nā kumukūʻai no nā lumi hōkele, a hoʻonui i ka uku no ka loaʻa ʻana o nā keʻena hōkele.
ʻO nā hōkele hea i hui pū ʻia?
Ma kahi o 60 pākēneka o nā waihona lumi hōkele a pau ma ʻAmelika Hui Pū ʻIa e pili ana i kēia hoʻopiʻi, e like me:
- Nā Hōkele ʻo Choice Choice International - Hōʻike ʻoluʻolu, hōʻoluʻolu hōʻoluʻolu hōʻoluʻolu, Quality Inn, hiamoe hiamoe, a me nā hōkele ʻē aʻe i koho ʻia International
- Hilton - Hampton Inn, DoubleTree, Embassy Suites, Homewood Suites, Hilton Garden Inn, Waldorf Astoria, a me nā hōkele ʻē aʻe ʻo Hilton.
- Hyatt - Park Hyatt, Grand Hyatt, a me nā hōkele ʻo Hyatt-brand
- InterContinental - Holiday Inn, Holiday Inn Express, Candlewood Suites, Crowne Plaza, Staybridge Suites, a me nā hōkele ʻē aʻe InterContinental.
- Marriott - Sheraton, Starwood, Ritz-Carlton, Residence Inn, a me nā hōkele ʻē aʻe ʻo Marriott
- Wyndham - Travelodge, Super 8, Knights Inn, Ramada, Days Inn, Howard Johnson's, a me nā hōkele ʻē aʻe ʻo Wyndham.
ʻImi kēia hoʻopiʻi i ka uku no nā mea kūʻai aku i uku i nā kumukūʻai kiʻekiʻe no nā keʻena hōkele a me kahi kauoha mai ka ʻaha e koi i nā kaulahao hōkele e hoʻopau i kā lākou hana hoʻopunipuni hoʻopunipuni.
kaomi i 'aneʻi e heluhelu ai i ka hoʻopiʻi.
Inā kākau ʻoe i kahi lumi hōkele ma ka pūnaewele ma 2015, 2016 a 2017 paha, ua uku nui paha ʻoe. E ʻike i kāu kuleana i ka uku kūpono.
"Ma kahi o ka hoʻokūkū pono, ua koho kēia mau kaulahao hōkele e hoʻopunipuni i ka ʻōnaehana a hoʻopunipuni i kā lākou mea kūʻai aku," i ʻōlelo ʻo Steve Berman, ke alakaʻi hoʻomalu o Hagens Berman. "Manaʻo mākou he pono ke uku ʻia nā mea kūʻai mai nā mea i hoʻopiʻi ʻia no kā lākou hana hoʻolaha hoʻopunipuni."
"Ua hoʻonui like ʻia nā miliona o nā mea kūʻai e nā piliona kālā mai ka 2015," i hoʻohui ʻo Berman.
ʻO ka Scheme Overpricing Hotel
Ua ʻōlelo ka hoʻopiʻi ua ʻae kēlā me kēia mea i hōhewa ʻia e hōʻole i ka hoʻohana ʻana i kekahi mau ʻano hoʻolaha pūnaewele e hoʻokūkū no nā mea kūʻai. Pale ka ʻaelike i nā mea hoʻokūkū mai ke noi ʻana no ka hoʻolaha pūnaewele e hoʻohana nei i nā inoa inoa o nā mea hoʻokūkū. ʻO kahi laʻana, hōʻole ʻo Hotel Hōkele e ʻōlelo i nā huaʻōlelo nui e ʻae i kāna mau hoʻolaha e hōʻike i ka pane ʻana i ka ʻimi pūnaewele no Hyatt. He mea paʻakikī kēia i nā mea kūʻai aku e kiʻi i ka ʻike e pili ana i nā hōkele hoʻokūkū, a hoʻohālikelike a hoʻohālikelike i ka ʻike hoʻokūkū, e like me ke kumukūʻai a me ka maikaʻi, ma waena o nā hōkele ʻelua.
Ma kaʻae ʻana ʻaʻole e hoʻolaha e like me ka pane ʻana i ka ʻimi ʻana i nā inoa o nā mea hoʻokūkū, ua hōʻemi pono kēia mau kaulahao hōkele i ka hiki i nā mea kūʻai ke hana i ka hoʻohālikelike kūpono ma waena o nā kaulahao hōkele like ʻole e loaʻa ai ke kumukūʻai maikaʻi loa no ko lākou lumi hōkele. Haʻalele kēia i nā kaulahao hōkele me ka noho aliʻi manuahi e mālama i nā kumukūʻai kiʻekiʻe, me ka ʻole o ka hoʻoweliweli o nā mea kūʻai aku e ʻike nei i nā hoʻolaha hoʻokūkū.
I mea e hoʻonui ai i kā lākou paʻa ʻana ma ka mākeke hōkele, ua hoʻoikaika ka poʻe i hoʻopiʻi ʻia i ko lākou mau lima me nā ʻoihana huakaʻi pūnaewele (e like me Priceline.com a i ʻole ʻo Expedia), e mālama iā lākou mai ke koho ʻana ma nā huaʻōlelo kuni pū kekahi.
Pono nā keʻena huakaʻi pūnaewele e hiki i nā lumi hōkele a me nā ʻike ʻē aʻe. I ka hoʻololi ʻana, hana kēia mau kaulahao hōkele i nā ʻoihana huakaʻi e pāʻani i kā lākou mau lula, e mālama ana iā lākou mai ka hoʻolaha ʻana no kā lākou mau huaʻōlelo kuni, no laila e ʻike liʻiliʻi ʻole ai nā mea kūʻai aku i nā koho i loaʻa i kēlā mau pūnaewele ʻoihana huakaʻi pūnaewele.
Hōʻike ʻo Hagens Berman i nā mea kūʻai aku kūʻē i nā ʻoihana hōkele nui i kipi e hōʻemi i ka hoʻokūkū a hoʻonui i nā kumukūʻai o nā mea kūʻai. Inā kākau ʻoe i kahi hōkele ma 2015, 2016 a 2017 paha, ʻoluʻolu ʻoe komo i kēia hana papa.
He aha e lawe ʻia mai kēia ʻatikala:
- By agreeing not to advertise in response to searches for competitors' brands, these hotel chains have effectively reduced the ability for consumers to conduct a reasonable comparison between various hotel chains to get the best price for their hotel rooms.
- ʻImi kēia hoʻopiʻi i ka uku no nā mea kūʻai aku i uku i nā kumukūʻai kiʻekiʻe no nā keʻena hōkele a me kahi kauoha mai ka ʻaha e koi i nā kaulahao hōkele e hoʻopau i kā lākou hana hoʻopunipuni hoʻopunipuni.
- This in turn, according to the suit, deprives consumers of the free flow of competitive information, raising prices for hotel rooms, and raising the cost of finding hotel rooms.
