Hoʻomau ka hoʻololi ʻana o nā puke hōkele pūnaewele mai nā ʻoihana huakaʻi pūnaewele i nā pūnaewele mea hoʻolako

I loko o kahi noiʻi i hoʻokuʻu ʻia i kēia lā e comScore, Inc. o ka ʻoihana huakaʻi pūnaewele, ua hōʻike nā ʻikepili i ka helu ʻana o nā pūnaewele mea kūʻai aku i ka 72 pakeneka o ka hoʻolimalima hale hōkele pūnaewele ma ka hapaha mua o 2008, he 3-pakeneka ka piʻi ʻana o ka mahele kālā mai ka makahiki i hala. . ʻO ka māhele mākeke hōkele ma o nā pūnaewele huakaʻi hele (e laʻa me Expedia a me Orbitz) i kēia manawa he 28 pakeneka, he 3-pakeneka mau helu mai ka makahiki aku nei.

Ke alakaʻi ʻia nei ka piʻi ʻana o ka ʻāpana kālā ma waena o nā pūnaewele mea kūʻai aku e kekahi mau hōʻailona waiwai, e like me Best Western (piʻi i 1.2 mau helu) a me Choice Hotels (piʻi i ka 0.6 mau helu). ʻO Marriott, kahi i loaʻa i nā ʻoihana waiwai a me nā hōʻailona premium, ua ʻike i ka piʻi nui loa o 1.3 mau helu. Eia nō naʻe, ua nalowale ka ʻāpana kālā o nā pūnaewele huakaʻi hele ma ke ʻano o ka heluhelu pololei ʻana o nā mea kūʻai aku ma nā pūnaewele hoʻolako.

"ʻO ka hoʻokele waiwai o kēia manawa he nui nā mea kūʻai aku a me nā mea huakaʻi ʻoihana e hoʻopaʻa ana i ko lākou mau kāʻei, a ʻike maoli ka ʻoihana huakaʻi i ka hopena," wahi a Kevin Levitt, comScore Hope Pelekikena. "Ke lilo nei ka poʻe kūʻai aku i nā kumu kūʻai, e ʻimi ana i nā kumu kūʻai haʻahaʻa no kā lākou noho hōkele."

Ma muli o nā kūlana hoʻokele waiwai o kēia manawa, ke hoʻololi nei kekahi mau hui hōkele i kā lākou mau kālā hoʻolaha pūnaewele mai nā hōʻailona premium. E noʻonoʻo ma ke ʻano he laʻana i ka Intercontinental Hotels Group, nona nā hōʻailona premium a me nā ʻoihana waiwai. ʻO kāna hōʻailona hoʻokele waiwai, ʻo Holiday Inn Express, ua hoʻonui i ka huina o nā hōʻike loulou hulina i uku ʻia e 16 pakeneka, ʻoiai ʻo kāna mau hōʻailona premium, e like me Crowne Plaza (lalo 41 pakeneka) a me Intercontinental (lalo 26 pakeneka), hoʻemi ʻia nā hōʻike.

"Me ka hoʻololi ʻana o ka poʻe kūʻai i kā lākou hoʻolilo ʻana i nā kumu kūʻai haʻahaʻa haʻahaʻa, he mea kūpono ke hoʻololi nei nā mea kūʻai aku i kā lākou hoʻolimalima hoʻolaha e like me ka loaʻa ʻana o ka ROI kūʻai maikaʻi," wahi a Mr. Levitt.