Ke hoʻololi nei nā loli nui i nā papahana hoʻomohala hōkele ma waena o Asia Hikina Hema ma muli o ka nui o ka COVID-19 i hoʻomaka i ka lohi me nā kaulahao honua a me nā ʻāpana e hoʻololi koke i ko lākou nānā i nā manawa hoʻololi a me kahi ala hoʻokele-māmā.
Mai ka loiloi nui o ka mākeke, kiʻekiʻe nā pili, e like me ka ʻikepili mai STR, me ka ʻoi aku o 80% o kā lākou hōʻike ʻana he 8,757 mau hōkele maʻamau honua ma Asia Hikina Hema i helu ʻia he kūʻokoʻa. ʻO ka noiʻi hou ʻana o Soft Brand Hotels Review e ka hui kūkākūkā hoʻokipa C9 Hotelworks, ʻo nā ʻāina ʻekolu kiʻekiʻe ma ka ʻāina me ka helu kiʻekiʻe o nā hōkele kūʻokoʻa ʻo Vietnam, Indonesia a me Philippines.
ʻO ka huakaʻi hoʻokipa hoʻokipa pahū ʻo Asia Hema i loko o nā makahiki he XNUMX i hala aku nei i kipaku ʻia e nā mea hoʻomohala hou i ka ʻoihana a i ʻole nā mea e manaʻo nei i ka ulu hyper-turismo. Ua huhū koke kēia pili aloha me nā hōkele i ka wā o ke ahulau a ke ʻimi koke nei nā mea nona nā hana stopgap no kā lākou waiwai he mau miliona miliona e like me nā pohō e hana nei i ka lā.
"He ʻino ma waho a kokoke e ʻoi aku ka ʻino," wahi a C9 Hotelworks Managing Director Bill Barnett. "ʻO ka piʻi ʻana o ke kaomi ʻana mai ka poʻe hāʻawi kālā, a me ka ʻino nui o ka hiki ʻole ke hoʻonohonoho i nā mea nona ka hōkele i ke kai o ka maopopo ʻole o ka hoʻokele waiwai.
"Hoʻonui nui ʻia kēia ma ka waena waena a me nā pae kiʻekiʻe, ʻoiai ʻo ka hapa nui o nā mākeke e hilinaʻi ʻia i ka home, a ʻo ka ʻike ʻana i nā kuʻikahi ma ka piko o ka mākeke e hana i kahi hopena domino ma nā pae. ʻO ka laina lalo, ʻaʻole lawa ka koi ākea e hoʻomau i ka ʻoihana hōkele o Asia Hema a ʻike ʻia ke kaomi ʻana ma kahi e noho ai ka lako lumi nui loa, i waenakonu.
ʻO kekahi hiʻohiʻona koʻikoʻi o ka hōkele ma ka ʻāina i hōʻike ʻia ma ka noiʻi ʻana o C9 Hotelworks ʻo ka puka ʻana mai o ka manaʻo nui i nā makana haʻahaʻa e nā brand honua e like me ACCOR, Marriott, a me Hilton. ʻO kēia ala māmā e noʻonoʻo i ka nui o nā mea nona ka makemake e hōʻike ʻia ko lākou inoa i nā waiwai a me nā hoʻolālā hoʻolālā ʻole. Hoʻohui i ke ala wikiwiki i ka hoʻololi ʻana no nā waiwai hana a i ʻole nā koho i ka franchise no nā mea hoʻomohala ʻike a aia nā hōʻike maopopo o nā loli nui i ka ʻoihana.
Ma ke kamaʻilio ʻana i kēia C9's Bill Barnett i hoʻohui ʻia, "Ke alakaʻi ʻia nei ka ʻoihana hōkele o ʻAsia Hema i kahi pōʻai hou e ka pono i hana ʻia e ka maʻi maʻi, a me nā hana maʻamau ma ʻAmelika ʻĀkau a me ʻEulopa e wikiwiki nei i ka ʻāina. Hōʻike kā mākou noiʻi i ka hoʻomohala wikiwiki ʻana i ka franchising, nā mea hana ʻekolu, a me kahi pivot e nā kaulahao honua i nā ala hoʻokele-māmā. Hāʻawi ʻia i ka nui nui o nā hōkele kūʻokoʻa, he hana kūpono ia e lawaiʻa i kahi o nā iʻa.
I ka hōʻuluʻulu ʻana i ka manaʻo post-COVID, ʻōlelo ʻo David Johnson CEO o Delivering Asia Communications "ʻo ka hāʻawi ʻana a me ka hōʻailona aia ma ka piko o kahi pōʻaiapili hou. ʻOiai he haʻalele loa ia mai ke ala kūʻai kūʻai maʻamau i kēia mau manawa, ʻaʻole kānalua ke ʻano o nā mea e hiki mai ana.
He aha e lawe ʻia mai kēia ʻatikala:
- Ma ke kamaʻilio ʻana i kēia C9's Bill Barnett i hoʻohui ʻia, "Ke alakaʻi ʻia nei ka ʻoihana hōkele o Asia Hema i kahi pōʻai hou e ka pono i hana ʻia e ka maʻi maʻi maʻi, a me nā hana maʻamau ma ʻAmelika ʻĀkau a me ʻEulopa e wikiwiki nei i ka ʻāina.
- ʻO ka noiʻi hou ʻana o Soft Brand Hotels Review e ka hui kūkākūkā hoʻokipa C9 Hotelworks, ʻo nā ʻāina ʻekolu kiʻekiʻe ma ka ʻāina me ka helu kiʻekiʻe o nā hōkele kūʻokoʻa ʻo Vietnam, Indonesia a me Philippines.
- "Hoʻonui nui ʻia kēia ma ka waena waena a me nā pae kiʻekiʻe, ʻoiai ʻo ka hapa nui o nā mākeke e hilinaʻi ʻia i ka home, a ʻo ka ʻike ʻana i nā kuʻikahi ma ka piko o ka mākeke e hana i kahi hopena domino ma nā pae.
