ʻO ia ka lā Valentine 2007, akā ʻaʻole i manaʻo ʻo JetBlue i ke aloha.
Ua hoʻokuʻi ʻia ka hau a me ka hau i ka Northeast, e koi ana i ka mokulele e kāpae i nā mokulele he 1,000. Ma nā alanui holo o John F. Kennedy International Airport, he mau haneli o ka poʻe o JetBlue i noho paʻa i nā mokulele lolo, ʻo kekahi no 10 mau hola.
"Ua ʻike mākou ua hāʻule mākou," i ʻōlelo ai ka mea hoʻokumu a me CEO ʻo JetBlue ʻo David Neeleman ma hope o ka ʻino. Ua kala nui ʻo ia a pinepine. He mau mahina ma hope mai, ua pau kāna hana.
No ka quirky, upstart airline i haʻaheo iā ia iho ma kona noho-hope TV a me ka polū ʻuala chips, ʻo ka ʻino "ʻo kā lākou ʻauʻau ahi e hui pū ai me ka honua maoli," wahi a Michael Boyd, ka pelekikena o ka hui kūkākūkā mokulele ʻo Boyd Group.
ʻO ka ulu ʻana, ʻo ia ka manaʻo o nā luna hou e hoʻoponopono hou i nā hana, kahi palapala kuleana o nā mea kūʻai aku a me ka ʻike ʻana he maikaʻi ʻole ke kāpae ʻana i nā mokulele akā ʻoi aku ka ʻino o ka poʻe huakaʻi hele ma nā tarmacs.
"I ka wā e lanakila ai ʻo Mother Nature, e lanakila ʻo ia," i ʻōlelo ʻo Luna Nui ʻo Dave Barger i nā mea kuleana i ka mahina i hala.
I kēia manawa me ka piʻi nui ʻana o nā kumukūʻai wahie jet a me ka ʻoihana mokulele i loko o ka pilikia, aia nā pilikia hou. No ka hoʻomanawanui, loaʻa iā JetBlue kahi mea kaua huna.
ʻOiai ma hope o ka pōʻino hoʻoilo, ʻo ka J.D. Power and Associates 2007 airline satisfaction survey i koho iā JetBlue No. 1 ma kahi mamao loa no ke kolu o ka makahiki ma ka lālani.
"ʻO ke kumu wale nō i ola ai lākou i ke ʻano o ka poʻe i makemake iā lākou," wahi a Boyd.
"ʻAʻohe o lākou mau kaʻa e like me kā lākou mau hui e hahai ana iā lākou a puni. He mea lanakila kēlā. "
Ua lawe ʻo JetBlue Airways i ka lewa i ka makahiki 2000 me, e like me kā Neeleman i wehewehe ai, "ka ʻōlelo hoʻohiki e hoʻihoʻi i ke kanaka i ka huakaʻi mokulele." Kū i waho nā TV, nā noho ʻili, nā mokulele hou a me nā uku haʻahaʻa.
Ua hoʻomaka ka mokulele me nā mokulele ma waena o New York a me Fort Lauderdale, Fla. ʻEwalu mau makahiki ma hope mai, lawelawe ia i 53 mau kūlanakauhale me 600 mau mokulele i kēlā me kēia lā.
I kēia manawa, i loko o kahi ʻoihana e hoʻokiʻekiʻe ana i nā kumukūʻai a me ka hōʻemi ʻana i nā mokulele, ʻo nā pahuhopu o JetBlue e hoʻolōʻihi i ka ulu ʻana, loaʻa nā kālā hou a ʻaihue i nā mea kūʻai aku, wahi a Barger. "ʻAʻole mākou e hoʻolālā i ke kumukūʻai o ka ʻaila e neʻe hou i lalo."
Ma ka haʻi ʻana i nā kumukūʻai, ua koi ʻo JetBlue i ka mahina i hala aku nei i ka lawe ʻana i nā mokulele 21 i ʻelima mau makahiki a ua hoʻokuʻu i nā hoʻolālā e hoʻomaka i ka lawelawe ma Los Angeles International Airport.
Ua hui pū ka mokulele i ka uku hou, e uku ana no ka ʻeke ʻeke lua a hāʻawi i kahi lumi wāwae hou aʻe no ka poʻe makemake e uku a hiki i $20 keu.
I kēia manawa, ʻaʻole i hōʻino nā hoʻololi i ka inoa o JetBlue, wahi a David Stempler, ka pelekikena o ka Air Travelers Association. Ua ʻōlelo ʻo ia ua loaʻa i kāna hui nā hoʻopiʻi he nui e pili ana i nā mokulele kahiko akā liʻiliʻi e pili ana iā JetBlue.
"ʻAʻole wau i manaʻo i kekahi o nā mea a lākou i hana ai ma ke kiʻekiʻe o ka huhū o nā mea lawe ʻē aʻe," wahi āna.
Ke kū nei ʻo JetBlue i nā palena palekana a me nā pilikia ʻeha ma nā kahua mokulele ʻo New York, nona nā moʻolelo maikaʻi loa o ka lāhui no ka lohi.
ʻO kekahi paʻakikī ʻo JetBlue he ʻelua mau mokulele mokulele, e noho ana he 100 a me 150 mau ohua, wahi a Boyd. Ua ʻōlelo ʻo ia e kaupalena ana i nā mokulele hiki iā JetBlue ke lawelawe.
No ka loaʻa ʻana o ke kālā me kēlā mau mokulele, "pono ʻoe e noho ma kahi mākeke kahi nui o ka poʻe ʻekolu a ʻehā paha manawa i ka lā," wahi āna. “No New York i Florida, yup. Akā e lahilahi ia ke hoʻomaka ʻoe e hoʻopiha iā Florida.
ʻO nā huakaʻi kūʻai ʻole i Florida, kahi ikaika ʻo JetBlue, hiki ke lilo i poʻe pōʻino o ka hoʻokele waiwai e like me ka ʻoki ʻana o nā mea kūʻai aku i ka huakaʻi hoʻomaha, wahi a Boyd. Akā, ua ʻōlelo ʻo ia, e hoʻopilikia ka pilikia o ka hoʻokele waiwai iā JetBlue ma muli o kāna mau mea kūʻai kūpaʻa.
ʻO kekahi mea pāʻani o Forest Hills, ʻo JetBlue i hoʻokumu ʻia ma N.Y. ʻo ia ka mokulele Kelemania ʻo Deutsche Lufthansa AG, a ma Ianuali i lilo ai i mea kuleana nui loa o JetBlue, e uku ana i $300 miliona i makemake nui ʻia no kahi 19 pakeneka.
Ua ʻōlelo ʻo Barger e ʻōlelo nui ka hoʻopukapuka e pili ana i ka "manaʻoʻiʻo i ke ʻano o JetBlue."
JETBUE I KA NANANA
> Papahana: Hoʻemi i nā ala lele lele mokulele.
> “Kūlanakauhale Kūlana”: Boston; Nuioka; Papu Lauderdale, Fla.; Orlando; Long Beach, Kaleponi; Oakland, Kaleponi; a me Wasinetona.
> Nui: ʻO ka ʻewalu o ka mea lawe kaʻa kaʻa nui loa ma ʻAmelika Hui Pū ʻIa ma muli o ka loaʻa kālā o nā mile kaʻa.
> Nā huakaʻi: ʻoi aku ma mua o 600 mau mokulele i kēlā me kēia lā i 53 mau kūlanakauhale ma 19 mokuʻāina, Puerto Rico, Mexico a me ka Caribbean.
> mokulele: 107 Airbus A320s (ma kahi o 150 noho) a me 34 Embraer 190s (ma kahi o 100 noho).
> Loaʻa i nā mile ka loaʻa ʻana o ka poʻe holo kaʻa ʻo Ianuali-Mei 2008: 2.2 biliona, ʻoi aku ka 5.6 pakeneka mai ka manawa like 2007.
> Ka pākēneka o nā noho-mile i hoʻohana ʻia ma Ianuali-Mei 2008: 78.7 pākēneka, mai 81.8 pākēneka i ka manawa like 2007.
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