Ua hoʻolaha ʻo Hard Rock International i ka hoʻomau ʻana o kāna hui pū ʻana me The Mercury Phoenix Trust, kahi hui aloha UK i hoʻokumu ʻia no ka hoʻomanaʻo ʻana iā Freddie Mercury e nā lālā hui o Queen Brian May lāua ʻo Roger Taylor me kā lāua luna ʻo Jim Beach e kākoʻo i ka hakakā honua me ka maʻi HIV/AIDS, ʻo ia hoʻi. ʻO ka hui pū ʻana o ka Mercury Phoenix Trust i ko Freddie Mercury makemake nui no ke mele a me ka pilikanaka, pēlā nō ʻo Hard Rock. Ua hoʻokumu ʻia ka hale ʻaina a me ka hōʻailona ʻoliʻoli ma luna o nā mottos, "Love All - Serve All," "Take Time to Be Kind," "Save the Planet" a me "All is One," a mahalo i kāna kūpaʻa e lawelawe i nā kānaka a me ka honua. ma o kāna hui pū ʻana me The Mercury Phoenix Trust.
Ma ke ʻāpana o ka hui pū ʻana, The Hard Rock Heals Foundation - ka lima manawalea o Hard Rock - e hāʻawi i kahi ʻāpana o nā loaʻa mai nā hana ʻāpana like a me Freddie Mercury i hoʻoulu ʻia i nā mea kūʻai aku e like me nā tee i hōʻiliʻili ʻia a me nā ʻeke tote i The Mercury Phoenix Trust i ke kākoʻo o ka hakakā kūʻē iā HIV / AIDS.
"ʻO Mercury Phoenix Trust kahi hoa waiwai o Hard Rock no kahi kokoke he ʻumi mau makahiki, a hauʻoli mākou e hoʻomau i ka pilina ma 2019 e hoʻomaka ana me kahi hōʻuluʻulu hōʻuluʻulu o nā huahana kālepa i hoʻouka ʻia i Iune i loko o ka Pride Month me nā loaʻa e pōmaikaʻi ai ke kahua. "Wahi a Edward Deutscher, Pelekikena Hope Pelekikena o Merchandising a me eCommerce ma Hard Rock International. "Ua hoʻoulu ʻia kā mākou hōʻiliʻili waiwai Pride hou e Freddie Mercury a hāʻawi i kahi manawa kūikawā e hoʻolauleʻa ai i ke kaulike a hoʻonui i ka ʻike a me nā kālā no The Mercury Phoenix Trust, ʻoiai e ʻapo nei iā Hard Rock's All is One mantra ma kahi o ke kaiāulu LGBTQ +."
I mea e hoʻohanohano ai iā Freddie Mercury a me Queen, nā wahi ʻo Hard Rock Cafe a puni ka US e hoʻolauleʻa ai i nā hoʻouluulu ʻia ʻana a me nā mōʻīwahine Queen mai Iulai a ʻAukake i ka hoʻolauleʻa ʻana i kā Queen + Adam Lambert kūʻai aku ma ʻAkau ʻAmelika Hui Pū ʻIa e mālama ʻia ana i kēia kauwela
"He mea waiwai nui ke kākoʻo mau o Hard Rock o kā ka Mercury Phoenix Trust huakaʻi, a aloha nui mākou i ka pilina e hoʻomau nei e hoʻoikaika i ka makahiki ma waena o kā lākou hōʻailona hōʻailona a me kā mākou kahua," i ʻōlelo ʻia ʻo Mercury Phoenix Trust kahu a me ka luna o Queen, Jim Beach.
Ma ke ʻano he hoa kūpaʻa ma hope o 2013, ua hāʻawi manawaleʻa ka Hard Rock Heals Foundation mai kāna Freddie makahiki no kahi lā hoʻolauleʻa i ka The Mercury Phoenix Trust. I kēia makahiki, e kākoʻo hou ʻo Hard Rock no ke kahua ma o ka hoʻonui ʻana i ka moʻomeheu makahiki iā Freddie no hoʻokahi Pule - he pule, e hoʻolauleʻa kālā ʻana ma kēia Kepakemapa. Hiki i nā mea pā ke komo i loko o Freddie no kahi hoʻolauleʻa hebedoma ma nā waiwai ʻo Hard Rock a puni ka honua a kākoʻo i ka Mercury Phoenix Trust ma ke kūʻai ʻana i nā pine Freddie Mercury palena palena a me nā ʻumiʻumi a Freddie i hoʻoulu ʻia.
