ʻO ka Set Collection, ka hōʻiliʻili hōkele ʻoluʻolu hou i mālama pono ʻia, ʻo ia kekahi o nā hōkele kūʻokoʻa like ʻole o ka honua e hui pū me Global Hotel Alliance (Gha), ka mea hoʻohana o ka papahana kūpaʻa multi-brand, GHA DISCOVERY. E lilo pū nā hōkele lālā o ka Set Collection i mau lālā o ka hui ʻo Ultratravel Collection, kahi koho kūʻokoʻa o nā waiwai ʻoi loa o ka papahana ma nā wahi hoʻokalakupua o ka honua, e hāʻawi i ka lawelawe maikaʻi loa a me ka ʻike malihini.
Ua hopu ka Set Collection i nā puʻuwai a me nā manaʻo o nā malihini mai ka wā i hoʻomaka ai ka Conservatorium ma Amsterdam i 2011. ʻElua mau mea hoʻohanohano ʻEulopa - Café Royal ma Lākana a me ka Lutetia ma Paris, a me ka Mamilla ma Ierusalema hoʻopau i nā lālā hoʻokumu o ka hui a me ka poʻe e hui pū ana me GHA.
Ua ʻōlelo ʻo Chris Hartley, ka Luna Nui o GHA: “ʻOiai ka hopena o ka maʻi maʻi, ua ʻike mākou i ka ulu nui ʻana no GHA, ʻoiai ʻike nā brand kūʻokoʻa i ka waiwai o kā mākou hana hui. I kēia manawa, me nā waiwai waiwai o ka papa honua ʻo The Set Collection, ua pōmaikaʻi ka platform GHA DISCOVERY ma nā ʻano he nui. Loaʻa i kā mākou ʻikepili e ulu nei o ka 20 miliona mau huakaʻi i kēia manawa i nā waiwai hōʻailona hou i nā wahi kaulana loa. E ʻohi ana nā hōkele i nā uku o ka hana cross-brand i kēia manawa ke ʻike nei mākou i ka hoʻoikaika ʻana i ka huakaʻi.
Ua hoʻohui ʻo Jean-Luc Naret, ka Luna Hoʻokele o The Set Collection: "Ua hana maikaʻi mākou i ka manawa me ka hoʻomaka ʻana o The Set Collection, a i kēia manawa ʻo ka hana kūpono aʻe e hoʻohui i kahi hopena kūpaʻa no kā mākou mau hōkele e kōkua iā lākou. e hoʻokūkū a hoʻohui i ka The Set Collection i ʻoi aku ka nani o nā hōkele kūʻokoʻa nani. ʻO ka Set DISCOVERY, e like me ka mea e ʻike ʻia ai, ʻo ia ke ala kūpono no mākou e ʻike ai i kā mākou mau malihini no ko lākou kūpaʻa me ka hoʻohana ʻana i kahi kahua i hoʻokumu ʻia a hoʻokō maikaʻi ʻia, ʻo ia ka mea hiki ke hoʻokō a uku ʻia no nā malihini o The Set Collection.
ʻO ka hui pū ʻana o ka Set Collection i ka GHA DISCOVERY e hoʻokō i ka manaʻo hou o ka papahana kūpaʻa i nā pono o nā huakaʻi hou. Hoʻohālike ʻia ʻo GHA DISCOVERY ma kahi o ʻekolu mau manaʻo e pili ana i ka lālā: ke kālā makana kikohoʻe mua loa o ka ʻoihana, ʻo DISCOVERY Dollars (D$); Hoʻomaopopo, me nā ala he nui e loaʻa ai ke kūlana elite a me nā pōmaikaʻi mai ka noho mua; a me Live Local, e kono ana i nā lālā i loko o nā hōkele me ka ʻole o ka noho ʻana, ma o nā makana a me nā ʻike mai ke komo ʻana i ka loko wai i nā lā spa a hiki i ka ʻaina a me nā mea hou aku. Hoʻopili ka papahana i nā hōʻailona 40 me nā hōkele ʻoi aku ma mua o 800 i hoʻolaha ʻia ma nā ʻāina he 100 (mai Iune 2022 i ka wā i hoʻohui piha ʻia ai ʻo NH Hotel Group).
He aha e lawe ʻia mai kēia ʻatikala:
- “We have been carefully building momentum with the launch of The Set Collection, and now the next logical step is for us to add a loyalty solution for our hotels which will help them compete and will make affiliation to The Set Collection even more attractive to luxury independent hotels.
- The Set DISCOVERY, as it will be known, is the perfect way for us to recognize our guests for their loyalty utilising an already established and well-executed platform, which is both affordable for us to implement and rewarding for The Set Collection's guests.
- The Set Collection's founding member hotels will also become members of the alliance's Ultratravel Collection, an exclusive selection of the program's most luxurious properties in iconic destinations worldwide, that deliver the finest service and guest experience.
