ʻO ke poʻomanaʻo o ka hōʻike o kēia makahiki ʻo 'He wanaʻao hou no ka huakaʻi a me ka mākaʻikaʻi' a e kālele ʻia ka mākaʻikaʻi i nā nūhou hou loa 'COVID' mai nā wahi a puni o ka honua - nā huakaʻi huakaʻi, ka pilikanaka a me nā palena huakaʻi a ma muli o ke kūlana o kēia manawa. ka ʻoihana a ʻoi aku ka mea nui, nā mea e hiki mai ana. E nānā pū i nā ʻano e kū mai ana a pehea e hiki ai i ka hana hou ke hoʻokele i ka ʻoihana i mua.
ʻO ke olakino o ka huakaʻi a me ka ʻoihana mākaʻikaʻi ke kī i ka ʻāina. Ma mua o ka maʻi maʻi, ua wānana ʻia ka hāʻawi pololei ʻana o ka huakaʻi a me ka mākaʻikaʻi i ka GDP o ka Hikina Hikina e ka World Travel and Tourism Council (WTTC), e hiki i ka US $133.6 biliona e 2028.
Ma ke kanaka ma ka papahele hōʻikeʻike, 62 mau ʻāina i hōʻike ʻia e ka poʻe paʻa paʻa a me nā mea hoʻohana e komo i kēia makahiki. Hoʻopili lākou i ka UAE, Saudi Arabia, Bahrain, Kelemānia, Cyprus, Turkey, Egypt, Jordan, Italy, Greece, India, Indonesia, Malaysia, South Korea, Maldives, Philippines, Thailand, Mexico a me USA e inoa akā he kakaikahi.
ʻO nā hiʻohiʻona o kēia makahiki e komo i ka Travel Forward ma ATM, e hōʻike ana i nā mea kamaʻilio koʻikoʻi a me nā loea ʻenehana papa honua, e hāʻawi i nā ʻike alakaʻi ʻoihana e pili ana i nā ʻenehana hou a me nā ʻano e hoʻohālikelike ʻole i ka wā e hiki mai ana o ka huakaʻi a me ka mākaʻikaʻi.
Aia ka papahana hālāwai kūkā ATM 2021 i ka Global Stage e hōʻike ana i ka Hotel Industry Summit a me Buyer Forums i hoʻolaʻa ʻia i nā mākeke kumu nui e like me Saudi Arabia, India a me Kina.
