MADRID/BRODEAUX, Palani (Sepatemaba 17, 2008) - ʻO ka hoʻonui mau ʻana i ka hoʻokūkū mākaʻikaʻi honua i ka mākaʻikaʻi ua hāʻawi i ka hōʻike ʻana i ke kuleana pili o nā wahi. ʻO nā mea hoʻokipa, nā hale hoʻokipa, ke kūlanakauhale a i ʻole ka ʻāina ke loaʻa nei ka pilina ma ke ʻano he mea hoʻoholo no ka huakaʻi, ma mua o kahi ʻāina, e hōʻike ana i ka decentralization o ka branding a me ke kālepa. Aia kēia hoʻomohala i ke kikowaena o ka 4th UNWTO International Conference on "Destination Management and Marketing: Two Strategic Tools to Ensure Quality Tourism," i hui pū ʻia me ka Directorate of Tourism of France and the City of Bordeaux (September 16-17).
ʻO nā ʻano hou a me nā loli i ka mākeke mākaʻikaʻi honua a me ke kūlana paʻakikī no nā wahi mākaʻikaʻi e koi i nā kulekele hou a me nā hoʻolālā a me nā hale kūpono. Ua lilo ʻo "Destination Management" i kēia lā, me ke kānalua ʻole, ke kikowaena o ka hoʻokūkū a me ka maikaʻi i ka mākaʻikaʻi.
ʻO ka manaʻo o ka ʻaha kūkā e hoʻoikaika i kahi ala ʻoihana e pili ana i ka hoʻokele mākaʻikaʻi, ka hoʻoholo ʻana a me ka hoʻolālā ʻana ma nā pae aupuni, kūloko a kūloko. Hāʻawi ia i kahi manawa alakaʻi no nā aupuni, nā luna kūloko a me nā ʻelele e ʻimi hou aku i nā mea hana hoʻolālā e hōʻoia i ka maikaʻi o ka mākaʻikaʻi a me ka hoʻoikaika ʻana i ka hoʻokūkū ma o nā kūkākūkā a me ka loiloi hana maikaʻi. E hoʻolauna pū ka ʻaha kūkā i ka hana a ka World Center of Excellence for Destinations ma Montréal, Canada (CED) - i hoʻokumu hou ʻia me ka hui pū ʻana me UNWTO.
"ʻO ka decentralization i ka mākaʻikaʻi e hiki ai i nā wahi ke hoʻomaʻamaʻa maikaʻi iā lākou iho a hiki i nā mea hana kūloko ke hoʻonui i ko lākou ʻoihana. Aia ma ka pae ʻāpana a me ka pae kūloko e hiki ke hoʻoponopono maikaʻi ʻia ke aupuni, a hiki ke hoʻopaʻa ʻia ka pilina ma waena o ka lehulehu a me nā mea hana pilikino. Ma nā ʻano he nui, ʻo ka launa pū ʻana ma ka wahi o ka mākaʻikaʻi ke kī o ka maikaʻi, "wahi a UNWTO Kakauolelo Nui Francesco Frangialli.
ʻO ka ʻaha kūkā ma hope o ka mea a mākou i mālama ai i ka makahiki i hala ma Budapest. I mea e hoʻonui ai i nā pono a me ke komo ʻana, e hoʻopaʻa ʻia ka ʻaha kūkā ma hope a ma mua koke o ka European Tourism Forum, (Bordeaux, September 18-19, 2008), i hui pū ʻia e ke Aupuni o Farani a me ke Komisina ʻEulopa ma lalo o ka Pelekikena Farani. o ka Hui Europa.
