ʻO ka ICCA (International Congress and Convention Association) ke kūlana o nā wahi kūkākūkā kiʻekiʻe ma ka honua e ʻike iā ʻEulopa a me Italia i kahi kūlana maikaʻi. Ma ka ICCA Top 20 Destination Performance Index, 70% o nā ʻāina a me 80% o nā kūlanakauhale he mau wahi ʻEulopa, a ukali ʻia e nā ʻāina ʻĀsia a me nā ʻāina ʻo ʻAmelika ʻĀkau.
ʻO kēia ka mea i haʻi ʻia e ka Pelekikena o ka ʻO Roma a me Lazio Convention Bureau, Onorio Rebecchini, i ka wā o kāna hālāwai kūkā ma TTG ma Rimini 2023.
He mau hopena maikaʻi loa kēia no Italia, i hele mai ka 6th wahi i loaʻa ma 2018 a 3rd wahi ma 2022, ma mua o Kelemānia, Farani, a me UK, me nā hanana 522 i hoʻonohonoho ʻia - ʻo 6 wale nō ka liʻiliʻi ma mua o Sepania.
ʻIkepili OICE (Italian Congress/Event Observatory).
E pili ana i ka macro-scenario aupuni o ka honua o nā hālāwai kūkā, ma 2022, ma luna o 303,000 mau hālāwai kūkā a me nā hanana ʻoihana i mālama ʻia ma Italia, e hoʻopaʻa ana i ka piʻi ʻana o + 252% i hoʻohālikelike ʻia me 2021. Aia ma luna o 21 miliona mau mea komo (+ 362% i hoʻohālikelike ʻia me 2021. ) a me ka hele ʻana o 31 miliona (+ 366% i hoʻohālikelike ʻia me 2021). Ke hoʻohālikelike ʻia i nā kino a me nā ʻoihana, ʻo nā ʻoihana ka mea hoʻolaha nui i nā hanana.
Ke hoʻi nei ka ʻoihana ʻaha kūkā i nā pae pre-pandemic a ua hoʻihoʻi hou kēia makahiki ma mua o 70% o nā hanana i mālama ʻia ma 2019, ka makahiki kuhikuhi hope ma mua o ka maʻi maʻi. Wahi a ka poʻe loiloi, ua hoʻihoʻi hou ʻia ke āpau i ka hopena o 2023 i hoʻohālikelike ʻia me 2019 a i ʻole ma mua o ka pae o nā hanana i hoʻopaʻa ʻia ma mua o ka maʻi maʻi. Eia hou, inā he nui ka nui o nā hanana o ka makahiki i hala - 63.2% - me ka 8% wale nō o ke ʻano honua, i ka makahiki 2024 e hoʻihoʻi hou ʻia nā hanana honua.
Nā hanana a me nā ʻaha kūkā: kahi e lawe ai
Nui nāʻaha kūkā a me nā hanana - 59.0% - i hanaʻia ma North Italy, ka Central Italy i hoʻokipa i 24.4% o nā hanana, ka Hema 10.4%, a me nā Mokupuni 6.2%. E pili ana iā Roma, ua piʻi maikaʻi i ka pae o nā wahi 2022.
ʻO ke koʻikoʻi nui nā hana o nā kūlanakauhale nui Italia, i piʻi mau i ke kūlana mai 2019.
Ma ka ʻumikūmāhā wahi ʻo Roma (18th ma 2019), me kahi o 80 mau ʻaha kūkā honua i hoʻonohonoho ʻia, ma mua o Milan ma kahi 18th (32nd ma 2019), me 66 mau hanana kūkā, ukali ʻia e Bologna ma 35th wahi a me Florence ma 60th wahi, i ka wā i hana ʻia ai. ma kahi o 88 i ka makahiki 2019.
NINAU NO ETN
Ua hāʻawi ʻia kahi nīnauele e ka Pelekikena Rebecchini i ka mea kākau eTN-USA ma Italia e pili ana i ka hana kūlohelohe o ka Roma a me Lazio Convention Bureau (CBReL).
eTN: He aha ka hana a ka Roma & Lazio Convention Bureau?
Rebecchini: ʻO ka CBReL ke kino kūhelu no ka hoʻolaha ʻana i ka makana mākaʻikaʻi o Roma a me Lazio a me nā lawelawe a Roma a me Lazio ma nā mākeke aupuni a me ka honua o ka ʻoihana hālāwai e pili ana i ka hoʻonohonoho, hoʻokipa, lawe a me nā lawelawe.
He hale ʻōpio ʻōpio ia, i hānau ʻia i ka makahiki 2017 mai ka ʻike maka o nā hui kālepa nui i ka ʻoihana mākaʻikaʻi me nā hui ʻelele o ka teritore, ʻo Roma Capitale a me ka Lazio Region.
Lawe mākou i kahi kūlana koʻikoʻi i ka kaiaola kaiaola mākaʻikaʻi, ʻoiai ua loaʻa i nā hui hui a me nā hui hui honua i CBReL kahi interlocutor ʻaʻole i noho a hiki i kekahi mau makahiki i hala aku nei: i kēia lā, ka poʻe makemake e hoʻomaka i kahi hoʻokūkū ma waena o nā kūlanakauhale ʻEulopa no ka nui- Loaʻa i nā hanana nui o ka honua kahi hui e huli kūʻokoʻa no ka ʻike hou aku e pili ana i ka makana mākaʻikaʻi o Roma a me Lazio e pili ana i ka hoʻonohonoho ʻana, ka hoʻokipa, ka lawe ʻana a me nā lawelawe.
eTN: He aha nā lawelawe a CBReL e hāʻawi ai i kāna mau lālā?
Rebecchini: Ma ka manawa like, hāʻawi ʻo CBReL i ke kākoʻo i nā mea hoʻonohonoho hanana a me ka hālāwai kūkā ma o ka hāʻawi ʻana iā lākou i ka ʻike kikoʻī e pili ana i ka wahi, e pili ana i ka loaʻa o nā wahi a me nā pono, ma nā koho hale noho a me nā lawelawe logistic, e hoʻomaʻamaʻa nui i nā kaʻina hana hoʻoholo no ke koho ʻana i kahi huakaʻi.
ʻO ka hana mākaʻikaʻi no nā manawa e hoʻoikaika ai i ka mākaʻikaʻi i pili i ka ʻoihana hui pū kekahi me ka hoʻolaha pololei ʻana o ka huakaʻi ma o ka kamaʻilio a me nā hana kūʻai aku a me ka hoʻokō ʻana i ka noiʻi a me ka nānā ʻana o ka ʻāpana e nānā i nā ʻano mākeke a hoʻomaikaʻi i ka maikaʻi o nā lawelawe i hāʻawi ʻia.
ʻO ka lima i ka lima me nā hana hoʻonaʻauao hou aku, ma waho aʻe o ka hoʻomaʻamaʻa ʻana i ka hālāwai ma waena o ka lako a me ka noi a me ka paipai ʻana i ke kamaʻilio ma waena o ka lehulehu a me nā mea hana pilikino, hoʻomohala mākou i nā huakaʻi ʻohana a me nā ʻike mākaʻikaʻi pilikino me ka manaʻo e hoʻomaikaʻi i ka ʻike huakaʻi o ka poʻe i komo, e paipai ana. e hoʻolōʻihi i ko lākou noho ʻana e ʻike i ka maikaʻi o ka wahi ma 360 °.
eTN: ʻEhia nā lālā o CBReL?
Rebecchini: ʻO ka pūnaewele CBReL aia ma luna o 150 mau mea pāʻani mākaʻikaʻi kūloko, me nā hui pilikino, nā hui kālepa, a me nā mea pāʻani mākaʻikaʻi e hōʻike ana, ma ke ʻano transversal, kokoke i ke kaulahao lako holoʻokoʻa o ka ʻoihana hālāwai ma ia wahi.
Kākoʻo ʻia mākou, ʻoiaʻiʻo, e nā mea hana koʻikoʻi o ka ʻāpana, nā kikowaena hālāwai kūkā o ka hanohano honua, e like me ka Rome Convention Center "La Nuvola" a me ka Auditorium Parco della Musica, nā kikowaena hoʻolaha kālepa ʻO ka caliber o ka Fiera di Roma, nā hui hoʻokele hoʻokele o nā ʻoihana koʻikoʻi e like me Rome Airports, nā haʻuki nui a me nā mea hana moʻomeheu e like me Sport e Salute a me Zetéma, ʻoihana a me nā hale hoʻokipa nani, PCO (Professional Congress Organizers), a me DMC ( Hui Hoʻokele Destination) nā ʻoihana.
eTN: Hiki iā ʻoe ke haʻi iā mākou e pili ana i ka CBReL a me nā pahuhopu ʻoihana koʻikoʻi?
Rebecchini: Mai kona hoʻokumu ʻana, ua hoʻomaka ka CBReL i kahi kaʻina hana koʻikoʻi me nā ʻoihana a me nā ʻoihana, e hana ana i nā manawa hālāwai, nā papahana, a me nā papa ʻenehana, i mea e hopu ai i nā manawa nui e hiki mai ana mai ka ʻoihana hālāwai, e hoʻomaka ana ma kahi o 30 mau lālā i ka 2017 a ʻoi aku. 150 i ka makahiki 2023.
ʻO kā mākou ʻoihana koʻikoʻi koʻikoʻi ʻo ka hoʻolaha ʻana i ka hāʻawi ʻaha kūkā o Roma a me Lazio, no laila e hoʻonui ai i ka nui o nā hanana a me nā hālāwai kūkā o ka ʻāina a me ka honua koʻikoʻi ma ia wahi a no laila e hoʻomaka ai i kahi loop pono me nā hopena maikaʻi i ka ʻoihana mākaʻikaʻi ma ka laulā a me nā ʻoihana pili. - he hana koʻikoʻi e hiki iā mākou ke alualu me ka ʻoi aku ka nui a me ka lumi no ka hoʻokele wale ʻana me ka nānā ʻana o nā ʻoihana.
No kēia kumu, ke manaʻolana nei mākou e hoʻonui ʻia ke kūkākūkā a me ke kūkākūkā ʻana, i mea e wehewehe a hoʻokō i nā hana maikaʻi loa a me nā hoʻolālā lōʻihi e like me ka huki ʻana i nā hoʻopukapuka a me nā hanana i ko mākou ʻāina a ʻaʻole i waena o kā mākou mau mea hoʻokūkū.
eTN: Ma waho aʻe o ka mea i ʻōlelo ʻia ma luna, he "ʻike" paha ʻo CBReL no kona wā e hiki mai ana?
Rebecchini: Ma muli o kēia kumu, e kamaʻilio ana i nā mea i hala aku nei a me ka manaʻo e hoʻololi i ka makana mākaʻikaʻi e pili ana i ka hālāwai ʻoihana, hōʻike mākou i ka "intuition" o ka ʻāina ʻo Lazio e hoʻokomo i ka ʻoihana automotive, kahi ʻāpana e hoʻonui wikiwiki ana i ʻEulopa a ma Amerika.
Me ka papahana "Lazio on the Road", ua hoʻolaha mākou i ka Vallelunga Auto Drome a me nā alanui consular nani e hoʻomālamalama ana ma Lazio i nā hui kaʻa a me nā mea hana ʻē aʻe, hiki iā lākou ke hoʻohana i kā mākou mau wahi maikaʻi loa e hōʻike i nā hiʻohiʻona hou i nā mea kūʻai aku, media, ʻoihana, a me ka hoʻokele kiʻekiʻe.
eTN: Ua hoʻolālā paha ʻoe i ka noho ʻana o CBReL ma nā hale kūʻai mākaʻikaʻi kūikawā ma ʻEulopa a me nā ʻāina ʻē?
Rebecchini: Ma waena o nā hanana honua like ʻole i hoʻonohonoho ʻia e hoʻolaha i ka makana mākaʻikaʻi kūloko e pili ana i ka ʻoihana hālāwai, aia mākou i kēia mau lā - me ka ʻāina ʻo Lazio a me Roma Capitale - ma nā hale kūʻai kālepa ma ka ʻoihana mākaʻikaʻi: IMEX America ma Las Vegas a me IGTM o Lisbona. I nā mahina e hiki mai ana, ʻaʻole mākou e hāʻule i ke alakaʻi ʻana i ka ILTM ma Cannes (Farani) i manaʻo ʻia e hoʻolaha i ka makana mākaʻikaʻi maikaʻi, a me IMEX ma Frankfurt, mau i ke alo o nā ʻoihana.
eTN: Inā e lanakila ʻo Italia ma luna o Saudi Arabia a me Korea no Expo 2030, he aha nā hoʻolālā o ka Convention Bureau?
Rebecchini: ʻOiai he mea hoʻoikaika nui nā helu i loaʻa iā mākou, aia ka wā e hiki mai ana i mua o mākou i piha i nā pilikia a me nā pahuhopu nui, me ka koho hoʻomana o "Jubilee 2025" a me ka "Iubile 2033," me ka manaʻo e hiki ke hoʻokipa i ka hanana par. maikaʻi loa, "Expo 2030," kahi wahi e hiki ai ke huki i nā mākaʻikaʻi wale nō mai kēlā me kēia ʻāina akā e hana pū i nā hana a me nā hana e pili ana a me ka loaʻa ʻana o nā hoʻopukapuka e hana i nā hana lehulehu hou, a ʻo ka mea hope loa, e hoʻoikaika i ka halihali.
