He lā nui kēia no ʻEulopa a me ka mākaʻikaʻi, akā ʻo ka He Huakaʻi Hou a me nā ʻĀina Huakaʻi ʻaʻole hele. O kēia lā Lā Mākaʻikaʻi ʻEulopa.

Ua haʻi aku ka poʻe i loko eTurboNews ia WTTC ke lilo nei i ʻoi aku ka Pelekane ma mua o ka honua i kēia manawa, i ka wā e pili ana i nā limahana hou ma ka hui UK-based e ʻōlelo nei e pani i ka ʻoihana pilikino o ka ʻoihana Travel and Tourism.

Malia paha WTTC ke lilo nei i mea make o Brexit. I hoʻokahi makahiki aku nei, ʻo Julia Simpson, ka Luna Nui o WTTC, i ʻōlelo aku i nā kuhina mākaʻikaʻi ʻEulopa e hōʻike i ke koʻikoʻi o ka hoʻihoʻi ʻana i ka mākaʻikaʻi no ʻEulopa, e hana ana i ka hana no 24 miliona ma EU.

UNWTO, i ʻike ʻia ʻo ka World Tourism Organization, e hōʻike ana i ka ʻāpana lehulehu o ka honua a he ʻāpana o kēia lā ʻEulopa.

Mai ka makahiki 2018, ua hoʻohālikelike ʻia kekahi mau pilikia i ka kaiaola huakaʻi EU, akā i kēia manawa ua loaʻa nā mea hana e hana ai i ka hoʻokō ʻana i ka hoʻololi māhoe a me ka hoʻonui ʻana i ka resilience i nā makahiki e hiki mai ana.

Ma hope o ke kaʻina hana hana lōʻihi a ikaika, ua paʻi ʻia ka Transition Pathway for Tourism i Pepeluali 2022.

Ua hoʻohana ʻia ia ma ke ʻano he kumu no ka European Tourism Agenda 2030, i hāpai ʻia e ka Council i ka lā Dekemaba i hala.

Lā Mākaʻikaʻi ʻEulopa 2023 e hiki ai i nā kūkākūkā e pili ana i ka hoʻololi ʻana o ka mākaʻikaʻi EU a lawe i ka ʻike o ka hoʻokō ʻana i ka Alanui Holoi no ka Makaikai me nā mea kuleana e hōʻike ana i ke ʻano holoʻokoʻa o ka kaiaola mākaʻikaʻi.

No ia hopena, e hoʻopaʻapaʻa ʻia me Thierry Breton, Komisina no ka Mākeke Kūloko, e kūkākūkā i ke kūpaʻa o ka kaiaola, a ʻekolu mau papa ʻaina e kālele ana i kēia:

Digital Transition - e pili ana i ka wahi ʻikepili no ka mākaʻikaʻi EU
Green Transition – nā lawelawe mākaʻikaʻi hoʻomau a me nā wahi e hele ai
ʻO ka mākaukau a me ka hoʻonui ʻana - o nā mea hana mākaʻikaʻi

ʻO Thierry Breton, ke Komisina ʻEulopa no ka Mākeke Kūloko, a me Karima Delli, ka Luna Hoʻomalu o ke Kōmike Transport a me Tourism European Parliament, e alakaʻi i ka Opening Discussion.

Ma hope o kēia ka hoʻopaʻapaʻa Orientation:

Pehea e hoʻokumu ʻia ai kahi kaiaola kaiaola mākaʻikaʻi alakaʻi honua me nā SME hou a me nā kaiāulu ulu?

Na Torbjörn Haak, ka Elele a me ka Hope Lunamakaainana Kumau o Suedena i ka Hui Europa, e hoopuka aku i ka hoopaapaa, a e komo ana keia mau mea: Susanne Kraus-Winkler, Kakauolelo o 1tate no ka Makaikai, Federal Ministry of Labor and Economy, Austria; Hubert Gambs, Hope Luna Nui, DG GROW, Komisina ʻEulopa; ʻO Luís Araújo, Pelekikena o Turismo de Portugal a me Pelekikena o ka European Travel Commission; ʻO Petra Stušek, Luna Hoʻokele ma Ljubljana Tourism a me Pelekikena o ka Papa ma City Destinations Alliance; a me Mikiel Beers; ʻO ka mea hoʻokumu a me ka Luna Nui o Tomorrowland. ʻO ka ʻaoʻao aʻe o ka papahana kahi ʻāpana o ke kūlana o ka holomua i kapa ʻia ʻo Transition Pathway for Tourism i mālama ʻia e Valentina Superti, Luna Hoʻokele o Ecosystems II: Tourism & Proximity, DG GROW, European Commission.

Aia he 3 Kūkākūkā Papa Poʻo:

Ka hoʻololi kikohoʻe: i ka wahi ʻikepili no ka mākaʻikaʻi EU

- Bjoern Juretzki - Ke poʻo o ka Unite no ka Data Policy and Innovation, DG CNECT, European Commission

- ʻO Dolores Ordoñez lāua ʻo Jason Stienmetz, nā mea hoʻonohonoho papahana o ka hana hoʻomākaukau no ka wahi ʻikepili EU maʻamau no ka mākaʻikaʻi.

- Oliver Csendes, Luna Nui Digital & Innovation, Austrian National Tourist Office

- ʻO Urška Starc Peceny, Luna Nui Hou a me ke alakaʻi o ka Tourism 4.0 Department Arctur

- ʻO Mafalda Borea, ke poʻo o ka hoʻomohala ʻana i ka ʻoihana honua a me ke alakaʻi o ESG ma E-GAP

Hoʻololi ʻōmaʻomaʻo: nā lawelawe mākaʻikaʻi hoʻomau a me nā huakaʻi

- Emmanuelle Maire, ke poʻo o ka Unit for Circular Economy, Sustainable Production and Consumption, DG ENV, European Commission

- Alexandros Vassilikos, Pelekikena, HOTREC

- ʻO Nina Forsell, Luna Hoʻokele, Finnish Lapland Tourist Board

– Eglė Bausytė Šmitienė, Mea Kūʻai Kūʻai, Hotel Romantic, Lithuania

- Patrizia Patti, ka mea hoʻokumu a me ka Luna Nui, EcoMarine Malta

ʻO ka mākaukau a me ka hoʻonui ʻana i nā mea hana mākaʻikaʻi

– Manuela Geleng, Luna Hoʻokele no nā Hana a me nā mākau, DG EMPL., Komisina ʻEulopa

- Klaus Ehrlich, Co-coordinator o ka hui mākau nui i ka mākaʻikaʻi

– Ana Paula Pais, ke poʻo o ka hoʻonaʻauao a me ka hoʻomaʻamaʻa ʻana, Turismo de Portugal

- Fabio Viola, ka mea nāna i hoʻokumu i ka hui kiʻi honua "TuoMueso".

- Stefan Ciubotgaru, Luna Kānāwai, DG SANTE, Komisina ʻEulopa (Junior Professional Program)

ka ʻŌlelo Kūlana e pili ana i ka hoʻomau ʻana o ka mākaʻikaʻi e hana ʻia i ke awakea a e hāʻawi ʻia e Zoritsa Urosevic, Luna Hoʻokele o ka United Nations World Tourism Organization (UNWTO).

E hāʻawi ʻia nā ʻōlelo hoʻopau i ka hopena o ka lā e Kerstin Jorna, Luna Hoʻokele no ka Mākeke Kūloko, ʻOihana, Entrepreneurship a me SMEs, DG GROW, European Commission, a me Rosana MorilloRodriguez, Kakauolelo o ka Moku'āina no ka mākaʻikaʻi ma Sepania.

Exhibitions

Aia ka hanana i kahi hōʻikeʻike ma ka European Capital of Smart Tourism.

Hoʻomaopopo kēia hoʻolālā i nā hoʻokō koʻikoʻi e nā kūlanakauhale ʻEulopa ma ke ʻano he wahi mākaʻikaʻi ma 4 mau ʻāpana: hoʻomau, hiki ke komo, digitalization, hoʻoilina moʻomeheu, a me ka hoʻokumu.

Ke manaʻo nei kēia hoʻolālā EU e hoʻolaha i ka mākaʻikaʻi akamai i ka EU, pūnaewele a hoʻoikaika i nā wahi, a hoʻomaʻamaʻa i ka hoʻololi ʻana i nā hana maikaʻi loa.

Ke hoʻokō nei ke Komisina ʻEulopa i ka European Capital of Smart Tourism, kahi hoʻolālā kālā i kēia manawa ma lalo o ka SME Pillar of the Single Market Program (SMP). I ka manawa o ka European Tourism Day, hoʻomaka ka ʻimi no ka 2024 EU Capital of Smart Tourism a me ka 2024 EU Green Pioneer of Smart Tourism. Wehe nā noi ma ka lā 5 o Mei a pani i ka lā 5 o Iulai.