Wahi a kahi STR Global HotelBenchmark Survey, ua hoʻomaka mālie nā hōkele ʻEulopa i ka makahiki 2008, me ka loaʻa kālā ma kēlā me kēia lumi i loaʻa (revPAR) i piʻi ma ka 1.1% a i ka €68 no nā mahina ʻehā mua o ka makahiki. ʻOiai ʻo ka hana ʻana o ka hōkele ma ke ʻano he paʻa, aia nō kekahi mau moʻolelo kūleʻa ma ka ʻāina.
Ua hoʻokō ʻo Moscow i kekahi o nā hopena revPAR kiʻekiʻe loa ma ʻEulopa ma US $255. Ke alakaʻiʻia e ka piʻiʻana o nā kumukūʻai lumi maʻamau, uaʻikeʻo St. Petersburg i ka ulu ikaika me ka piʻi houʻana o 35.9% ma ke kālā US. ʻO Park Plaza Hotels & Resorts, Rezidor Hotel Group a me InterContinental Hotels Group kekahi o nā hui e hoʻonui nei i Rusia. ʻO Moscow a me St. Petersburg i kēia manawa he 6,184 a me 2,711 mau lumi hou, i loko o kā lākou mau paipu hoʻomohala.
Ua hoʻokipa ke kūlanakauhale ʻo Paris i kekahi mau hanana haʻuki i kēia makahiki, e koi ana i ka noho ʻana ma mua o ka hōʻailona 75%, aʻo ka nui o nā lumi lumi i piʻi i ka 10.6% i ka €229. Ua piʻi ka piʻi ʻana o ka revPar i 16.6%.
Ua hōʻike ʻo Ierusalema a me Tel Aviv i ka ʻIseraʻela i ka piʻi ʻana o ka revPAR pālua, piʻi 20.7% a me 15.0%. Ua ʻike ka Israel Ministry of Tourism i ka ulu ʻana o 44% i 648,000 mau mākaʻikaʻi i hoʻohālikelike ʻia me ka makahiki i hala.
Ma Turkey, ua hōʻike pū ʻo Ankara a me Istanbul i ka piʻi ʻana o ka helu pālua i ka revPAR. Ua hoʻonui ʻo Ankara i 35.4%, a ua piʻi ʻo Istanbul i 35.3%. E hoʻokiʻekiʻe ʻo Istanbul i kāna ʻaoʻao ma 2010 i ka wā i lilo ai ʻo 2010 European Capital of Culture me Pecs ma Hungary a me Essen ma Kelemānia.
ʻO nā kūlanakauhale e huki ana i ka hana hōkele ʻEulopa ʻo Tallinn, Baku, Dublin, Roma a me Reykjavik. ʻO Tallinn, ka mea i ʻike i kahi hāʻule o 15.6% i ka noho ʻana o ka hōkele, ʻike i ka emi nui loa o ka revPAR, ma lalo o 16.2%. Ua hōʻole ka revPAR o Dublin i ka 5.6% me ka noho ʻana o ka lumi he 6.3%. Ua ʻike pū ʻo Roma a me Reykjavik i ka emi ʻana o ka revPAR e 5.2% a me 3.4%.
Ua ʻōlelo ʻo Alex Kyriakidis, Global Managing Partner of Tourism, Hospitality & Leisure ma Deloitte, "ʻO UK a me USA nā mākeke kumu ikaika no ʻEulopa. Me ka emi ʻana o ka hoʻokele waiwai o kēia manawa a me ka ikaika o ka Euro e kūʻē i nā Paona Sterling a me ke kālā ʻAmelika, ʻike ʻia paha ka emi ʻana o ka heluna malihini mai kēia mau ʻāina. Eia nō naʻe, ke piʻi aʻe nei nā pae mākaʻikaʻi honua, e alakaʻi ʻia e nā ʻoihana e kū mai ana a me ka kūleʻa ʻana o nā mākeke kumu kūʻai ʻole.
Ua ʻōlelo ʻo Managing Partner for Hospitality ma Deloitte UK, ʻo Marvin Rust, "Ke ʻike nei mākou i ka emi iki ʻana o ka noho ʻana ma ʻEulopa e hōʻike ana he liʻiliʻi ka ʻoihana e hele a puni. Eia nō naʻe, ke hoʻohiki nei e ʻike no ka hapa nui o nā kūlanakauhale ʻEulopa, ua ʻike maikaʻi nā kumukūʻai lumi lumi. ʻO nā kūlanakauhale kahi i nāwaliwali ai ka hoʻokele waiwai, e like me Dublin a me Roma, ua ʻike i ka piʻi haʻahaʻa o nā uku. E makaʻala i nā kūlanakauhale ma Switzerland a me Austria e ʻike i ka hoʻomaikaʻi wikiwiki ʻana i ka hana hōkele i Iune i ka wā e hoʻokipa ai lākou i ka hoʻokūkū pôpeku UEFA Euro 2008.
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He aha e lawe ʻia mai kēia ʻatikala:
- With the current economic slow down and the strength of the Euro against Pounds Sterling and the US dollar, it is likely European hoteliers will see a downturn in visitor numbers from these countries.
- Istanbul will raise its profile in 2010 when it becomes the 2010 European Capital of Culture along with Pecs in Hungary and Essen in Germany.
- The cities where the economy is weaker, such as Dublin and Rome, have seen the lowest increases in rates.
