I kēlā me kēia makahiki, kālele ʻo IdeaWorksCompany i nā hōʻike ʻike kālā ancillary no nā mokulele a puni ka honua. Hoʻopili ʻia kēia mau hopena i kahi papa inoa nui o nā mea lawe (ʻo ia ka helu 184 no 2017) e koho i ka hana kālā ancillary no nā mokulele o ka honua. He mea koʻikoʻi ka hana a la carte o ka loaʻa kālā ancillary a loaʻa i nā mea pono e hiki ai i nā mea kūʻai ke hoʻohui i kā lākou ʻike huakaʻi ea. ʻO kēia nā uku i uku ʻia no nā ʻeke i hoʻopaʻa ʻia, nā noho i hāʻawi ʻia, kūʻai aku i nā meaʻai ma luna o ka moku, ka holo mua ʻana, a me nā ʻoliʻoli ma luna o ka moku. ʻO kēia mau mea, ʻoi aku ka nui o ka loaʻa kālā mai nā ʻeke i hoʻopaʻa ʻia me $23.6 biliona ma ke kūʻai ʻia ʻana no 2017.
CarTrawler Global Statistics of a la Carte Revenue
Airlines ma: 2017 2010 2017 Hoʻohālikelike ʻia me 2010
ʻEulopa/Rūsia $19.4 biliona $4.7 biliona 313%
Asia/Pākīpika $15.8 biliona $3.0 biliona 430%
ʻAmelika ʻĀkau $14.8 biliona $5.4 biliona 176%
ʻApelika / Hikina Waena $4.7 biliona $0.6 biliona 725%
Latin America/Caribbean $2.3 biliona $0.3 biliona 567%
Ka huina honua $57.0 biliona $14.0 biliona 308%
Ua ʻōlelo ʻo Aileen McCormack, ka luna kalepa nui o CarTrawler: "ʻO ka piʻi nui ʻana o 308% no ka loaʻa kālā a la carte mai ka makahiki 2010 e hōʻike ana i ka ulu nui ʻana o ke kumu hoʻohālike haʻahaʻa haʻahaʻa a me ka ala carte i ke kumu kūʻai. ʻO nā mokulele pūnaewele puni honua e like me Emirates ma ka Hikina Hikina, nā mea hoʻokūkū kālā ancillary e like me AirAsia a me Ryanair, a me nā mokulele kuʻuna e like me TAP Pokukala, ua lilo nā mea a pau i mea kūʻai maikaʻi aʻe e paipai i ka hoʻolilo ʻana i nā mea kūʻai aku a hoʻonui i nā hoʻihoʻi no nā mea hoʻopukapuka. Me kēia ulu ʻana o ka ʻike kūʻai kūʻai, hoʻolimalima kaʻa a me ka hiki ke hoʻopaʻa ʻana i ka hōkele e ʻae i nā mokulele e lawelawe maikaʻi aku i ka kikoʻī holoʻokoʻa o nā pono huakaʻi huakaʻi.
Hōʻike hou ʻia ka papa kiʻi paʻi kiʻi honua honua 2017 i ka ʻokoʻa ʻana o ka hana la carte ma ka ʻāina. ʻO ka laha ʻana o nā mea kūʻai haʻahaʻa haʻahaʻa ma kahi ʻāina e alakaʻi maoli i ke kiʻekiʻe o ka loaʻa kālā ancillary; ʻoi aku ka kiʻekiʻe o nā mea lawe haʻahaʻa haʻahaʻa (LCCs) e hoʻonui i ka loaʻa kālā a me nā hopena a la carte.
• Ke alakaʻi nei ʻo ʻEulopa i ka honua no ka hana a la carte a hoʻopuka nā LCC i ka 27% o ka loaʻa kālā hana no nā mokulele i hoʻokumu ʻia ma ʻEulopa a me Rusia. ʻAʻole ia he mea kupanaha ʻo ka ʻāina ka mea kiʻekiʻe no ka loaʻa kālā a la carte ma ke ʻano he pakeneka o ka loaʻa kālā holoʻokoʻa holoʻokoʻa. Loaʻa i nā champs ancillary loaʻa easyJet, Norwegian, a me Ryanair nā pūnaewele ākea i hoʻoikaika i nā hiʻohiʻona ʻoihana o kēlā me kēia mokulele ma ka ʻāina. Ua hoʻokiʻekiʻe kēia i ka hopena a la carte i kahi kokoke i 10% o ka loaʻa kālā hana no nā mokulele i hoʻokumu ʻia ma ʻEulopa a me Rūsia.
• He haʻahaʻa ko ʻAmelika ʻĀkau i ke komo ʻana o LCC, ʻoi aku hoʻi me ke Komohana Hema e hana like me kahi mokulele kuʻuna ma ke ʻano o nā lawelawe a la carte. Eia naʻe, ʻo ia nā mokulele nui e like me Air
ʻO Canada, Delta, a me United i kākoʻo i nā ʻano hana a la carte. E ʻimi i ka piʻi ʻana ma ʻaneʻi (a ma ʻEulopa) ke hoʻomaka nei nā mokulele transatlantic e hoʻohui i nā uku i ka makahiki 2018 no ka ʻeke mua i nānā ʻia.
Kiʻi kiʻi o 2017 Global Regions
ʻO nā mokulele ma: ʻO nā mea lawe uku haʻahaʻa
Kaʻana like ʻana o ka loaʻa kālā ma ke ʻano he % o ka loaʻa kālā ma luna o 3 no
Loaʻa i ka A la Carte (Kauoha Alphabetical)
ʻEulopa/Rūsia 27.0% 9.6% Air France/KLM, easyJet, Ryanair
ʻAmelika ʻĀkau 10.9%* 7.0% ʻAmelika, Delta, United
ʻAmelika Latina/ Karipiana 19.0% 6.7% GOL, LATAM, Volaris
ʻAsia/Pākīpika 14.5% 6.5% AirAsia, ANA All Nippon, Jetstar
ʻApelika/ Hikina Waena 4.0% 5.6% Emirates, Etihad, Qatar
• I loko o Latin America, ke loli wikiwiki nei ka mākeke me nā mokulele e like me GOL, JetSmart, a me Volaris e hoʻokūkū nei i ke kūlana quo o nā kumukūʻai mokulele holoʻokoʻa. Ke loli nei na rula; i ka makahiki 2017, ua ʻae ʻo Brazil i nā mokulele e uku i nā uku no nā ʻeke i hoʻopaʻa ʻia ma nā mokulele kūloko.
• He kuʻuna LCC lōʻihi ko ka ʻāina ʻo ʻAsia/Pākīpika me ka loaʻa ʻana o ka pūnaewele nui o AirAsia Group e alakaʻi ana i ke ala. Eia nō naʻe, ua ʻoi aku ka lohi o ka pūnaewele puni honua a me nā mokulele kuʻuna i ka hoʻohana ʻana i nā ʻano ala carte i ʻapo ʻia e nā ʻoihana mokulele ʻAmelika a me ʻEulopa. I loko o nā makahiki i hala iho nei ua hoʻomaka nā regulators ma Kina e leo i ke kākoʻo no ka hoʻomohala ʻana o LCC. I ka wā e laha nui ai ke kumu hoʻohālike haʻahaʻa ma Kina, he maʻalahi ke noʻonoʻo i ka wikiwiki e ʻapo ʻia e kāna poʻe kūʻai.
• Ke waiho nei ʻo ʻApelika a me ka Hikina Waena i nā mea kūʻai haʻahaʻa haʻahaʻa a me ka hoʻomohala kālā ancillary. ʻO ka ʻoi loa o ka loaʻa kālā a la carte e hana ana i nā mokulele e helu ʻia ma muli o ko lākou nui nui, ʻaʻole no nā hana kūʻai koʻikoʻi. Ua kaupalena ʻia nā mea kūʻai haʻahaʻa haʻahaʻa nui o ka ʻāina iā Air Arabia a me flydubai i hoʻopuka kēlā me kēia i nā kālā ancillary i ʻoi aku ma mua o $300 miliona no 2016. ʻO ka ulu ʻana o nā LCC a me nā loaʻa ancillary ua pale ʻia e ka mana aupuni paʻa a me ka kuleana o nā mokulele.
"He mau hoʻomaka liʻiliʻi nā mea nui" kahi ʻōlelo mai ka kiʻiʻoniʻoni kahiko ʻo Lawrence o Arabia. Ua pili pono kēia mau ʻōlelo aʻoaʻo i ka ulu ʻana o ka loaʻa kālā a la carte. ʻO ka mea i ʻike ʻole ʻia mai ʻApelika, ʻAmelika ʻAmelika, a me ka Hikina Waena, ua piʻi aʻe ma mua o ʻekolu manawa e lilo i mea waiwai kālā honua e pili ana i kēlā me kēia wahi o ka honua. ʻOiaʻiʻo, alakaʻi ʻia e nā mea lawe haʻahaʻa haʻahaʻa, akā i kēia manawa ua hilinaʻi ʻia e nā mokulele maʻamau i ka ʻimi ʻana i ka loaʻa kālā. I loko o kēlā me kēia māhele, ua like ka hoʻololi ʻana. Ua koi ʻia nā mokulele kuʻuna e hoʻohālikelike i nā kumu kūʻai o kā lākou mau mea hoʻokūkū LCC. Hoʻomaka kēia i loko o ka ʻāina ma nā ala pōkole, a ma nā wahi i kūkulu ʻia, lilo pū kekahi i kumu no nā huakaʻi lōʻihi.
Manaʻo ʻo IdeaWorksCompany e hoʻohālikelike ka honua i nā hopena i hana ʻia e ʻEulopa. E loaʻa i nā mea kūʻai haʻahaʻa haʻahaʻa honua kahi mahele o ka loaʻa kālā ma mua o 25% a ʻo ka hana a la carte e hōʻike i ka 10% o ka loaʻa kālā holoʻokoʻa. He "mea nui" kēia e hāʻawi ana i nā koho koho no nā mea kūʻai. Nui ka poʻe huakaʻi ma ʻAsia, ʻApelika, a me ʻAmelika Hema e ʻoliʻoli i kahi mana hou e koho ai i ka nui o ka mālama ʻana o kahi huahana kumukūʻai kumu a i ʻole ka hōʻoluʻolu a me ka maʻalahi mai ka papa kuhikuhi a la carte. Ke loli nei nā hiʻohiʻona pāʻoihana a ʻo ka poʻe kūʻai kūʻai ʻoihana akamai loa e ulu aʻe i kēia ʻano ulu wikiwiki.
He aha e lawe ʻia mai kēia ʻatikala:
- “The huge increase of 308% for a la carte revenue since 2010 offers testimony to the growing popularity of the low cost airline model and the a la carte approach to pricing.
- It's no surprise the region is also tops for a la carte revenue as a percent of overall airline revenue.
- A la carte activity is a significant component of ancillary revenue and consists of the amenities consumers can add to their air travel experience.
