eTurboNews ʻO Juergen Steinmetz ka mea hoʻopuka e alakaʻi i kāna hui mai US a me Kelemānia a hele i ITB Berlin a loaʻa iā ia e hālāwai me ka poʻe heluhelu eTN a World Tourism Network Nā lālā. kaomi i 'aneʻi e launa me ia.
Ka Hui ITB
ʻO nā paʻakikī a me nā hana e kū nei i kahi ʻoihana mākaʻikaʻi i ka neʻe ʻana, ʻo ia ka manaʻo o ka ITB Berlin Convention 2025, e mālama ʻia ana mai 4 a 6 Malaki ma ka Hale Hōʻikeʻike ʻo Berlin. Ma lalo o ka hua'ōlelo 'The Power of Transition lives here', hiki i ka poʻe malihini kipa ke nānā i mua i kahi papahana hoʻonaʻauao a piha me nā hōʻike kiʻekiʻe a me nā kūkākūkā e pili ana i ka wā e hiki mai ana o ka huakaʻi.
ʻOi aku ma mua o 400 mau loea a me nā mea haʻiʻōlelo e hāʻawi i nā ʻike i ka hoʻomohala ʻana i ka pilikanaka a me ka hoʻokele waiwai o kēia manawa, ka nānā ʻana i nā ʻano e pili ana i ka ʻoihana a hōʻike i nā hopena hou loa mai ka hana ʻoihana, ka noiʻi a me ka ʻepekema i 200 mau kau a me 17 mau mele kumuhana. He ākea loa ka laulā o nā kumuhana a me nā pilikia e kūkākūkā ʻia i nā lā ʻekolu. E kūkākūkā nui ʻia nā hopena o ka hoʻololi kikohoʻe a me ka hopena o ka naʻauao artificial (AI) e like me nā pilikia o ka hoʻololi ʻana i ke aniau a me ka ʻimi ʻana i nā hoʻolālā hoʻomau. ʻO nā hopena o ka loli honua o ka hana, ka puka ʻana mai o nā mea kūʻai aku hou a me ke koʻikoʻi o ka ulu ʻana i nā mākeke niche a me nā makana kūikawā e lilo i kumuhana o nā ʻaha kūkā a me nā hanana. Me ke kahe ola ʻana o nā pae ʻehā, hāʻawi ʻo ITB Berlin i ka waiwai hoʻohui i ke kaiāulu honua. E like me ka loaʻa ʻana o ke ola, hiki ke ʻike ʻia nā kau ma hope ma ke kahawai YouTube ITB Berlin.
Ma lalo o ka hua'ōlelo 'The Power of Transition Lives Here' e hana like ana ka ITB Berlin Convention me ITB Berlin mai 4 a 6 Malaki. © Messe Berlin
Ma ka Orange Stage ma Hall 7.1, e nānā ka poʻe kamaʻilio i ka wā e hiki mai ana o ka ʻoihana a me nā hoʻomohala ʻana i ke kālepa a me ke kūʻai aku. ʻO ka WTCF (World Tourism Cities Federation) ka mea kākoʻo o ke kahua ʻalani. ʻO ka Future Track, ka Marketing & Distribution Track a me ka Responsible Tourism Track e hāʻawi nui i ka hoʻoikaika ʻana i nā kumuhana e like me ka hoʻomau a me ka loiloi i ka hopena o ke aniau. Hiki i nā poʻe i hele ke nānā i mua i kahi hōʻike kumuhana nui e pili ana i nā pilikia koʻikoʻi o ka pale ʻana i ke aniau a me ka hoʻomau ʻana ma ka lā 4 Malaki ma ka Future Track me ka haʻiʻōlelo a ka loea hoʻololi ʻo Maja Göpel ma ke kahua ʻalani, Hall 7.1a. E nānā ka mea noiʻi hoʻomau kaulana i nā hoʻopaʻapaʻa o kēia manawa a nīnau pehea e hiki ai i ka ʻenehana a me nā mea hou ke kōkua iā mākou e noʻonoʻo ma waho o ka pahu. ʻO Microsoft Advertising ka Track Sponsor o ka Future Track, ʻo Google ka Track Sponsor o ka Marketing & Distribution Track, a ʻo Studiosus ka Session Sponsor o ka Track Tourism Track.
Ma ka lā 4 Malaki, e hāʻawi ʻo Christoph Debus (CEO o ka DERTOUR Group) i nā ʻike hoihoi i ke kaʻina hana hoʻololi o kahi alakaʻi mākaʻikaʻi Kelemania alakaʻi i ka hālāwai i kapa ʻia ʻo 'Shaping DERTOUR Group's Future: Insights from Christoph Debus' ma ka Tour Operator & Travel Sales Track on the Blue Stage, Hall 7.1b. E wehewehe ʻo ia i nā mea koʻikoʻi koʻikoʻi o ka ʻoihana e hiki mai ana a hōʻike i nā mea e hiki mai ana o ka ʻoihana. ʻO nā hoʻololi ʻana i ka mākeke mākaʻikaʻi Kelemania ke kumu o kekahi hanana ʻē aʻe ma ka Blue Stage. Hoʻoponopono ʻia e Dr Markus Heller (Fried & Partner), Roland Gassner (Travel Data + Analytics), Ömer Karaca (Schmetterling International), Dr Ingo Burmester (DERTOUR Group), Songül Göktas-Rosati (Bentour Reisen) a me Benjamin Jacobi (Director, TUI Germany) e kūkākūkā i ka hoʻomohala ʻana o ka ʻoihana ma hope o ka banekorupa o FTI.
Ma ka Track Destination on the Blue Stage, Hall 7.1b, e hōʻike ana nā mea haʻiʻōlelo i nā manaʻo a me nā hana hou a me nā ʻike e hoʻohālike i ka wā e hiki mai ana o nā wahi. E nānā ana kahi kau ma ka lā 5 Malaki i ka hopena ākea o nā hanana mega ma nā wahi. Ma ke kiʻi ʻana i nā hiʻohiʻona mai UK, Turin, Oulu a me Wacken, e kūkākūkā ka poʻe loea inā hana nā hanana nui ma ke ʻano he mea hoʻokele no ka hoʻomohala hoʻomau - a i ʻole e hoʻonui i nā ʻāʻī ma waena o nā pono aupuni, nā kūlanakauhale a me nā kaiāulu. ʻO ka ʻauinalā o ka Track Destination e pili ana i ke komo ʻana. ʻO ka German Federal Ministry for Economic Cooperation and Development (BMZ) he hoa o ka Destination Track. ʻO ka ʻauinalā o ka Track Destination e pili ana i ke komo ʻana. ʻO kekahi mea koʻikoʻi ʻo ia ka hanana 'Tourism Industry Leaders Endorse the Women's Empowerment Principles' ma ka hola 2 pm, kahi e hoʻomālamalama ai nā luna ʻoihana alakaʻi, UN Women a me nā lālā o ke aupuni Kelemania i ke kuleana koʻikoʻi o nā wahine i ka ʻoihana mākaʻikaʻi. E hōʻike ana nā kūkākūkā hope aʻe pehea e pōmaikaʻi ai nā wahi a me nā ʻoihana mai ka mākaʻikaʻi komo ʻana no nā mea āpau.
eTravel Stage: Mai ka hoʻokele ʻikepili a me ka ʻike IT a hiki i ka kūʻai ʻana i ka media media a me nā hoʻolālā platform
ʻO nā hui e like me ka Hospitality Tech Track, ka AI Track, ka eTravel Track a me ka Destination Tech Track ma ka eTravel Stage ma Hall 6.1 e nānā i ka hopena o AI a me ka digitalization. Mai ka lā 4 a hiki i ka lā 6 Malaki, e huli nā mea a pau e pili ana i ka hoʻokele ʻikepili a me nā mākau IT, ke kūʻai aku ʻana i ka media media a me nā hoʻolālā platform. Ma ka lā 5 Malaki, ua hoʻohiki ka papa kūkākūkā i kapa ʻia ʻo 'Best Practice: How AI reshapes Travel' ma ke kahua etravel e hoʻohiki i ka loea kiʻekiʻe mai ka ʻike o nā hui honua. ʻO Olaf Backofen (Lufthansa), ʻo Michel Guimet (Microsoft) a me André Exner (TUI Group) e kūkākūkā i nā ʻike o kēia manawa e hoʻāla i ka nui o ka hoʻopaʻapaʻa. ʻO Mary Li, ka mea nāna i hoʻokumu i kahi hoʻomaka, e hōʻike pehea e hiki ai iā AI ke kākoʻo i kahi ʻoihana hui kanaka. E hōʻike ana ka mea kālepa i kahi ʻike hoihoi i kāna hoʻomaka ʻana ma Singapore, kahi i loaʻa ai i nā limahana kamepiula hou nā inoa kanaka wale nō akā nā mākua. ʻO Checkout.com ka Track Sponsor o ka Track eTravel.
ʻO ka hoʻoikaika a me nā manaʻo mai kahi hiʻohiʻona ʻokoʻa e hoʻohiki ʻia e nā makana hui ʻelua e hoʻokokoke ana i kā lākou poʻe i kahi ala hou. ʻO nā hanana o ka hui Culture Clash Track hou ma 6 Malaki e nānā i nā loli i ka honua hana e pili ana i nā kumuhana o ka hana hou a me ka hemahema o nā limahana akamai. I loko o kanaiwa mau minuke wale nō, hāʻawi ka ITB Transition Lab i nā haumāna me nā ʻōlelo aʻoaʻo a me nā ʻōlelo aʻoaʻo e pili ana i ka ʻoihana he iwakālua.
Hoʻokolo pūnaewele
Hiki iā ʻoe ke hoʻopaʻa inoa ma ka pūnaewele no ITB Berlin 2025. E ʻoluʻolu e nānā i nā alakaʻi accreditation. ʻAʻole e loaʻa ka ʻae ʻana ma ka pūnaewele ma nā mea paʻi. E ʻoluʻolu e hoʻopaʻa inoa ma mua. Ma ka hoʻopaʻa inoa ʻana a me ka loiloi maikaʻi ʻana, e loaʻa iā ʻoe kāu ʻae a me ka hōʻailona me kahi code QR pilikino no ke komo ʻana, i hoʻouna ʻia ma o ka leka uila ma ke ʻano he palapala PDF. E ʻoluʻolu e hōʻike i kāu QR code ma ka puka komo. ʻAʻole hiki ke hoʻoili ʻia nā tiketi.
ITB Berlin, ka ITB Berlin Convention a me ITB 360°
E mālama ʻia ʻo ITB Berlin 2025 mai ka Pōʻalua, 4 a i ka Pōʻalima, 6 Malaki ma ke ʻano he hanana B2B. Mai ka makahiki 1966, ʻo ITB Berlin ʻo ia ka World's Leader Travel Trade Show. E like me nā makahiki i hala aku nei, e hoʻokō like ʻia ka Convention ITB Berlin i hoʻolaha ʻia me ka hōʻike ma ke ʻano he hanana ola ma ka Berlin Exhibition Grounds. Ma lalo o ke poʻomanaʻo o kēia makahiki 'The Power of Transition lives here.', e nānā nā alakaʻi alakaʻi mai ka ʻoihana, ʻepekema a me ka politika i nā pilikia o kēia manawa a me ka wā e hiki mai ana e kū nei i ka ʻoihana ma nā pae ʻehā a ma ka huina o 17 mau mele kumuhana. Ma ITB Berlin 2024, ʻoi aku ma mua o 5,500 mau mea hōʻike mai 170 mau ʻāina a me nā panalāʻau i hōʻike i kā lākou huahana a me nā lawelawe i kahi kokoke i 100,000 mau malihini kipa. Me ka ITB 360°, ka 365-lā puni honua innovation hub ʻo ITB Berlin i kēia manawa ke hāʻawi aku nei i ka ʻike kaiāulu puni honua holoʻokoʻa ma ke ʻano o nā ʻatikala loea, podcasts a me nā ʻano hana hou.
Loaʻa kekahi mauʻike'ē aʻe ma itb.com
ʻO Wolfgang Huschert ke kanaka ma hope o ka ITB Film Awards, The Golden City Gate. He mea kupaianaha kona hoʻolaʻa ʻana i kēia makana. I kēia makahiki, ka World Tourism Network e hāʻawi aku iā Mr. Huschert i kā lākou Makaʻāinana Hero Award, ʻo ia kekahi o ka Makana Kaahele Kupanaha by WTN.